I need you to write the content for a website.
The website will be the hub at the center of my digital strategy. My activities in the e-marketing such as blog posts, linked in, YouTube, twitter etc. will present our understanding of expected customer problems and will show our capabilities in solving them. These activities are expected to create traffic and forwarded them to the site. Search engines, advertising, exhibitions , and one-to-one marketing work I will do will also bring traffic to the site.
The website is intended to serve the following stakeholders
· Our customers
o Corporate clients – strategy consulting, governance, operations excellence, technology consulting, training, recruiting
o Individual professionals – training, professional certification, work for us, work through us
· Our partners
o Technology partners
Now with this in mind we need to structure the website to be simple and down to the point. My clients will be busy people and a second visit my not be very likely. So we need to create the hook by offering some free stuff like white papers, free webinars, etc so we can get some lead information for our pipeline