We are on the verge of launching a new URL shortening service called flo.gg. As part of this pending launch we need a Digital Marketing Plan drawing up by an experienced Digital Marketer. Your plan should be approx. 1800 to 2500 words and cover the following topics:
Situation analysis - i.e the current situation with the website
Audience - Whats should our target audience be?
Objectives - We currently have 0 visitors to the site and 0 registered users, what should we be aiming to achieve month on month for the next 12 months.
Channels - Which methods of digital advertising should we be using (anything from PPC to social media).
Action Plan - What should we do and when (next 12 months).
Budget - What can we expect to spend over this period.
Measurement & Iteration - What tools should we be using to measure our performance & and how often do we need to repeat things.
If you have any further questions then please drop me a message.
Re-listed as hired Freelancer wasn't clear on the requirements. I'm not looking for an SEO report this is for a Digital Marketing Plan. Please detail any previous experience you have in this field.
Please read the description fully before bidding and do not assume just because Freelancer forces a project value of between $30-120 I'm prepared to pay the upper limit. Bids should be between €30-70 to be considered. Those that have already bid may wish to revise their bid if outside this budget.