We are a custom IT solutions and consulting company - we offer business analysis, productivity consulting, and development of affordable, custom IT solutions.
Generally these solutions involve one or more of: Databases (mostly but not exclusively FileMaker Pro), websites, desktop and mobile applications.
Understand that these are custom solutions. We charge by the hour and typically projects will range anything from $10K to $200K (USD). For that kind of money we can complete projects that our competition might charge twice as much for. That's why we describe ourselves as "affordable" - yes, it's still a lot of money but if we're half the price of the competition then we've got a unique selling point.
We achieve this not by cutting corners but through efficient use of our suite of very cool proprietary development tools that enable much faster development of database solutions than our competitors. We've spent 15 years and over 5,000 hours developing these tools. So we think we're onto something.
Because our services are customised, we can service virtually any industry. Our target market is defined by size and complexity - small to medium businesses, generally 5-20 employees, turning over anything from $1 million to $100 million per year.
We need one or more marketing gurus to get our services in front of the right potential customers. The right candidate for this role will understand what we do, understand our target market and know how to reach and appeal to the decision makers in those businesses.
Your job is not to convert leads into sales. It is to use whatever (legal and moral) means you can to get the qualified leads phoning us or filling out the contact form(s) on our website. That said, if you have sales skills and would like to use them, then we are happy to expand the sales skills we already have. But the gap we really need filled is marketing - getting potential customers to contact our sales guys.
This will involve a number of areas of expertise:
To start with, our website: You do not need web coding skills. We have the technical expertise already to do that. But you will redesign its content (text, pictures, layout, arrangement, etc) so that it compels its readers to pursue us.
Beyond that we need you to:
â€¢ do search engine optimisation
â€¢ build a comprehensive Google Adwords campaign, including knowing or figuring out the right words/terms.
â€¢ build a mailing list of the right potential customers.
â€¢ compose and engineer mass email marketing campaigns to send to the mailing list, or possibly to leads we might buy. You don't need to handle the actual sending. We have the resources for that already.
â€¢ make sure we comply with the CAN-SPAM Act and other spam laws.
â€¢ Other methods of marketing we would like to consider (although we'll seek your advice on these) are:
-- Personal email marketing, including possibly video emails.
-- Social media: Facebook, Twitter, LinkedIn, etc.
-- Blogging on our website or other sites.
â€¢ Cold calling? No. We don't believe that's the right approach in this industry, although we're open to it if you have good reason to disagree.
Compensation: in short, 5-10% of revenue, negotiable. You bring in a $100K deal, you get $5-10K. We are willing to negotiate a higher percentage (up to 20%) at the start, depending on various factors. Ask for more details. A base salary is possible, but ideally we're looking for a partner, not an employee.
We are based in the US and would prefer a US citizen/resident, however this is not an absolute requirement as most of the work is online.
Your bids should reflect what you want to receive for every $100K of revenue you bring in. Send me a message if you want to discuss other possible terms.
5 freelanceria on tarjonnut keskimäärin 5000 $ tähän työhön
I am experienced in your line of work and have several years experience marketing such businesses. I believe my skills and experience will work to your advantage. Examples available upon request.