Gemstone Meta Ads Audience Targeting

I need a Meta-ads specialist who already understands the gemstone market inside out. My goal is simple: drive more online sales of loose stones and finished pieces to retail buyers in the USA, UK and France. Here’s the current setup and where I need you to step in: • Platforms in play are Facebook and Instagram only. • The audience focus is retail customers, not collectors or designers. • I’m looking for proven strategies that have worked for other gemstone brands, from look-alike audiences to interest stacks uniquely tied to birthstones, healing crystals and fine-jewelry shoppers. • Clear conversion tracking is essential—Meta Pixel and CAPI should be configured so we can see which ads and creatives actually ring the cash register. • You’ll manage the end-to-end process: research, audience building, creative guidance (I can supply product shots and short clips), campaign setup, A/B testing, ongoing optimisations and transparent reporting. Acceptance criteria – Audiences built specifically for US, UK and French retail buyers. – Campaign goes live within one week of project start. – ROAS, CPA and CTR benchmarks agreed beforehand and reported weekly. – All ad assets and data remain in my Business Manager. If you already run successful gemstone campaigns and can replicate that performance for my store, let’s talk details.

Project ID: 40420978