E-commerce Meta Ads Specialist Needed

I am looking for an experienced e-commerce Meta Ads specialist based in India to help me set up, launch, and guide me through running an Instagram ad campaign for a specific lifestyle/gifting product. Product image attached Our sales funnel is unique and streamlined: the Instagram ad will direct traffic straight to a verified Razorpay Payment Page, meaning the ad creative, targeting, and copywriting need to do 100% of the heavy lifting to convert buyers. Product Details: Product: Jade Plant with Buddha & Ceramic Pot (A premium home decor & gifting item) Core Theme: Peace, Prosperity, Vastu/Feng Shui, Mindful Gifting Funnel Destination: Direct Razorpay Payment Page [login to view URL] insta page : [login to view URL] Primary Target Location: India (Metros and Tier 1/2 cities) Scope of Work I need a freelancer who can provide both technical execution and strategic guidance. Your responsibilities will include: Meta Ads Manager Setup: Help verify my setup, ensure my Instagram Professional Account is properly connected to the Facebook Page, and set up the campaign parameters correctly. Campaign Creation: Set up a Traffic/Conversion campaign optimized specifically for Indian audiences interested in home decor, plant parenting, gardening, and mindful gifting. Ad Copywriting: Refine our product description into high-converting ad copies (hooks, main text, and headlines) optimized for the Instagram Feed, Stories, and Reels. Targeting Strategy: Define the exact audience buckets (interest-based, lookalikes, or broad) that work best for premium lifestyle products in India. 1-on-1 Guidance: Walk me through the dashboard via a Zoom/Google Meet session so I understand how to monitor the daily budget, check link-click costs, and pause/scale the ads. What I Will Provide High-quality product images and video clips. Live Razorpay payment link. Access to Facebook Page / Meta Ads Manager. Basic product copy points: (Live Jade plant, speckled white ceramic bowl, meditating Buddha figurine, pre-potted with nutrient-rich soil. Marketed as a symbol of wealth, calm, and positive energy). Freelancer Requirements Proven track record of running successful Meta/Instagram ad campaigns for Indian e-commerce brands or D2C products. Experience running ads using direct-payment links (Razorpay, Instamojo, etc.) without a traditional Shopify/WooCommerce website is a massive plus. Fluent in English and Hindi (for ad copywriting nuances). Ability to explain technical ad metrics clearly to a beginner. Project Type & Budget Project Type: One-time setup + Consultation/Training session (Potential for monthly retention if ads perform well). Budget: [Insert your budget here, e.g., ₹3,000 - ₹7,000 INR depending on experience] To apply, please share a brief summary of a similar e-commerce product campaign you have managed in India and your availability for a 1-on-1 guided call.

Project ID: 40488556