Hey there,
This job sounds like a great opportunity for me! I would like to prove that I am the freelancer with the right set of skills and attitude.
Just a few words about my 8 years experience: Different areas of digital marketing for different countries, from SEM and Display for one of the biggest eCommerce shops in Germany, Gaming industry and app advertising worldwide, to the small local businesses in Australia (Adwords, Facebook, Bing). Google Adwords and Google Analytics certified. Very confident with tracking technologies, including Google Tag Manager, re-marketing and web analytics, especially Google Analyticts. Highly experienced in LP split testing, understanding of key factors for increasing of the conversion rate. Very good knowledge of WordPress and different plugins, as well as Unbounce.
Now to your questions. 10 hours per week. I would split them into 2 big blocks 3-4 hours on 2 days, f. e. Wednesday and Saturday for the "big rocks" plus 0,5-1h every day for communication, checking, campaign management etc. But it really depends on the tasks. Flexibility is a good keyword here. If hours left, would use them for research for opportunities, training, following up new trends.
Optional: 1) f.e. Audience for /checkout to be able to retarget those who proceeded to the checkout but didn't complete the purchase. Or visitors of /bracelets and/or /earrings to retarget those who were interested in bracelets and show them earrings page as they might be interested in this category as well. 2) Bounce rate. If it is high, means the page is not performing well, as the visitors leaves after visiting the first page.
Looking forward to hearing from you.
Victoria Rebal