Brand Name: Pro Salad
Project Objectives: pro salad is project that will make a healthy salad for lunch targeting individuals that work in corporate, who want their salad box to be delivered to their offices. Pro salad might expand to over a snacks beside the salads. Individuals pay around 150$ each month to get there salads. The salads contains vegetables and proteins, that we decide the name to be Pro Salad, we started in Jeddah now and aiming to covering whole main city in Saudi within 3 years. The salad delivered in a box inside a plastic bag, with fork and knife, with tissue. We may sell the salads boxes in the super markets in future as well
Behavior (Whose behavior do we want to influence and how?)
We need to create a brand that target people, who care about their health and want to have a healthy food during their lunch. We will taget them through digital campaigns, we plan to have a small booths inside the business centers to give them flyers, and send sms with links. The brand need to give an image that it is healthy, greens, modern, simple.
The brand should communicate about healthy, quality, fresh, we may create a slogan such eat healthy, stay healthy or eat fresh, stay healthy.
Pro Salad Advantages:
- Delivered to your office.
Resistance (What is the key barrier standing in our way?)
- Just started.
- Still we make it from home.
Simple Sentence (What’s the key idea we want to convey?)
Healthy salad delivered to your office daily.
Touch Point need to be designed:-
- Packaging. 3 options and sizes, including plastic bag, and fork and knife, wet tissue.
- Flyer design
- Cars design.
- E-Marketing Design.
- Booth design.
- Portable fridges that we sell in it. Similar what roots offering.
1- Roots [url removed, login to view]
2- The salad jar [url removed, login to view]
but will start with logo