Summary of the business - the business provides what’s called “income protection” which is an insurance policy that protects you against loss of income due to unemployment, illness or accident.
Target Persona - Very specifically men aged 40 to 55, who have a family and hit that point in their career and life where they start to want to put some financial protection in place so should the worst happen (they lose their job/are forced to retire through illness) they want their future and love ones protected financially from having to compromise their lifestyle. Most of them will be professionals with reasonably high income
42 freelanceria on tarjonnut keskimäärin %project_bid_stats_avg_sub_26% %project_currencyDetails_sign_sub_27% tähän työhön
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