I have a new ecommerce store (books) and need to advertise it across different channels where Facebook & Instagram we believe it's the best. We made the numbers and approximately 40% of the SRP can go to marketing.
I'd need to have done all the strategy, from pre-launch to launch, with the best funnel strategy as possible with a focus on sales. Please write a possible strategy that would make sense to you (doesn't need to be right) together with the expertise in similar fields.
Also, write DAVID at the beginning so I know this is not a bot doing their job ;)