Digital marketing and growth hacker

We are developing a E coupon app marketed through Fundraising, using the power of social media.

Digital Marketing Manager

- Conceptualize and create growth strategies for [login to view URL] and [login to view URL]

- Help conceptualize and create an expansion playbook

- Apply analysis and optimization techniques to aggressively scale paid media campaigns on Facebook, Instagram, and Adwords

- Run both prospecting and retargeting campaigns that successfully push potential customers down the purchase funnel

- Construct top targeting segments based on campaign goals through demographic data, Facebook insights, 1st Party Data (Custom Audiences, etc.) and other available data

- Understand the growth analytics and tracking to support the creation of product features that drive growth and get customers to engage with and convert to be [login to view URL] and [login to view URL] users

- Work with the team to develop strategies for acquisition, retention and reactivation through multiple channels, including SEM/SEO, contextual targeting, retargeting, inbound channels, and other techniques not yet discovered

-Continually improve upon both profitability and growth metrics

-Take an iterative data-driven approach to understand the efficacy of various paid and organic channels to grow and optimize them effectively

-Understand how local marketplace dynamics impact our playbook and all user acquisition initiatives

Hyperlocal (West Island of Montreal) then expand Nationally (Canada in major cities)

About you:

- 3+ years experience leading online marketing programs, ideally with a focus on acquiring and activating consumers in a local marketplace environment

- 3+ years Managing Google Ads, Facebook Ads, Instagram Ads,

(LinkedIn Ads, Twitter Ads, Pinterest Ads—a plus)

- A strong creative, branding, and product background

-Highly proficient in Facebook’s Ads Manager and/or Power Editor

- Understanding of custom audiences and lookalike audiences

- Strong understand of bidding techniques (AutoBid, CPC, CPM, oCPM)

- Strong analytic skills with knowledge of strategic, economic, and financial analysis frameworks and models

- Proven track record of successful growth initiatives

- Experience as a metrics-driven technology growth, with a background in generating quality leads for a technologies business

-Certifications in Google Adwords, Google Analytics, and Facebook Blueprint

-Ability to deal with high-growth pains and challenges of a technology startup

-Strong understanding of SEO

-You're scrappy, you can act quicky & think long-term

- Copywriting skills in French & English a plus

Taidot: graafinen suunnittelu, HTML, PHP, verkkosivujen suunnittelu, WordPress

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Tietoa työnantajasta:
( 0 arvostelua ) Canada

Projektin tunnus: #17725570

16 freelanceria on tarjonnut keskimäärin %project_bid_stats_avg_sub_18% %project_currencyDetails_sign_sub_19%/tunti tähän työhön


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