Essentially AMP is the same type of front-end framework that has become the norm. Whether it’s Bootstrap, HTML5 Boilerplate, or one of the many others that have become popular in the past few years.
AMP provides a clean, simple way to add features to HTML while reducing the amount of custom code and overhead previously required to obtain these extensions. All while providing a guide for how to design your web pages.
For AMP details see: [url removed, login to view]
Please see also the attached mockup
Please note: Once the full SOW is determined I will need a fixed price