This is a logo for a 'casual clothing brand' for extreme sporters.
Our audience are people who on the one hand enjoys the wild and the nature. They don't hesitate to take on dangerous tracks in the wild, but as important to keep in mind is that on the other hand this is people who are serious athletes who devote their life to the sport and are putting in all the hard work and all the hours it taked to be the winner in their field. Their are very serious about winning.
Our audience are found on the dirt bike track racing motocross, on the mountainbike downhill course or in the untouched snow on a mountain in Canada.
This is the brand our audience wants to wear when they are not racing, cycling or skiing to prove that they belong to the community of hard working athletes who are doing anything to be ahead in their tough sport.
We want to give the people in this community a clothing brand, and a logo, that is both minimalistic, modern, yet aggressive and distinct.
This logo will be put on the clothes that we produce.
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