I am looking to create a logo in the form of a chameleon and to write the name of the brand, Compatible.
The chameleon has to be easy to look, minimalist (because I will use it on my clothes), casual, slightly strong and most importantly neutral as the brand targets men and women. The writing of the name of the brand is about choosing a font and a style. But I believe that we can keep it simple.
The whole spirit o f the brand is diversity as an identity. To give you an example, I am French by nationality, Moroccan by origins and British by adoption. My identity is being these three nationalities at the same time. I don't have to chose between being either French or Moroccan or British. I am the three in one (person).
The main message of the brand is to promote diversity, tolerance, love and unity against any form of hatred, racism or discrimination. The clothing brand is casual, urban, contemporary, chic, smart, modern and cool.
Can you work on it?