I have a small microbrewery in South Africa and we are in the process of updating the labels on our beer. A handful of vendors have commented that the labels as they are now are a bit difficult to read and that the labels as they are now make it somewhat difficult to tell one type of beer from another. I have attached artwork of two of our best selling beers to illustrate the difference. Please see the labels for our Irish Red and South African Pale Ale.
The goal of this project is to get new ideas to re-design our labels so that 1) each type of beer is distinguishable from the other and 2) that the designs complement each other.
We have 4 additional types of beer that we will need designed to match the style of the new labels after this project.
Rules: There are no rules. We are looking for eye-cathcing, unique and thought provoking labels that will make our beer stand out. Be creative. There is no wrong answer here. Please be aware that there are certain elements that need to be included on a label, such as the bar code, heath warnings, age warning, alcohol content, and ingredients. Our logo with the 2 facial profiles facing away from each other should be retained also. Feel free to incorporate the logo in different ways if you want. The sky is the limit.
Attached are screen shots of artwork that we have already. I can send higher resolution PDF files once project is awarded.