What text should be included in the main part of the logo?
Live Life SOLID(tm)
tagline: Think. Act. Impact.
We are a new apparel line that can be summed up as follows:
We are an apparel brand primarily offering short sleeve and long sleeve t-shirts of high quality as well as pigment-dye caps and custom made sterling silver jewelry with our branding. They garments are a ringspun(very soft) pigment-dyed (weathered looking) cotton garment - they will be something 10 years form now you can pull out of your closet and wear.
We want to inspire a positive, solid, lifestyle foundation by way of core brand motto “Live Life Solid”(tm). Basically want to promote a “feel good” lifestyle...feel good about yourself, your actions, others, and enjoy life. Want folks to stop and think about their actions and their consequences - good or bad - then act upon them in a positive way and you and those around you will feel the impact and benefit. I don’t want to be preachy in our messages/designs - just simple, matter-of-fact and solid - a simple ideology. Hopefully, in even the smallest way, to help motivate/provoke positive thoughts on the way we live our lives - maybe create a domino or ripple effect of good rather than the usual snowballing of negative actions and thoughts. (Maybe try a drop of water with rings spreading outwards?)
I want the Live Life Solid(tm) brand/logo to possess a “personality” of it’s own in a fun, simple, laid-back, natural way.
The overall look/feel of the brand and product will be solid, warm, indigenous and easygoing with an earthy/worn/almost lived-in look.
Long term goals:
To create a solid, positive brand awareness that will allow us to be sold in retail shops - not just e-commerce site. We want to create a strong following of folks who will look for new designs and purchase repeatedly.
Our core target market will be rather broad - medium income, 30+ in age, family/married/single - we will market to college “twenty-something” as well as we build our brand. We will not be focusing on the trendy, urban market - we don’t want to be a trend - we want to be a comfortable, sustainable, salt-of-the-earth brand.
I would like to see a simple, quick to recognize symbol that reflects the LiveLifeSolid (tm) symbolism. Please no screens/gradients. We need this to reproduce easily for screen printing on garments as well as embroidery - no intricate detail. Something that at a glance will pop into folks minds - “ahh, that’s a Live Life Solid(tm) shirt.” Like Nike.
Please keep logo to 2 basic colors - Earthtones.
Want a symbol incorporated - something that represents “solid” - Positive - earthy - strong - upbeat.
Many thanks for your time and efforts - I look forward to seeing your creative ideas!!
**IMPORTANT NOTE: You DO NOT need to include the (tm) trademark symbol at this time. We will add after project awarded.
22 freelanceria on tarjonnut keskimäärin 75 $ tähän työhön
In-Budget and On-Time, I hope you'll enjoy working with me. Your project looks interesting, and I always do classy design fitted to the clients wants. Look forward to hearing from you!