AMD is the name of the company. The letters stand for Andrea Moran Digital. The company primarily provides online marketing services include e-commerce websites, social media marketing strategy and execution, email marketing, search and PPC services, as well as consulting services.
We are looking for a corporate identity package that includes a logo treatment. The logo can simply be the letters AMD, but if you are creative and can think of a way to make the logo more interesting by stylizing the letters, that is preferred. We are very sensitive about staying AWAY from the AMD letters and mark used by Advanced Micro Devices ( see [url removed, login to view]). So while the letters AMD may be used, they should be original works of art.
The logo you design will become our trademark. This means that it must work in color on very large formats (billboards) but also in black and white on very small formats (print ads in newspapers). In other words, if you use a blend and the color orange, that is probably not going to show up very well in a small black and white print ad. So don't do that :)
As part of the deliverables, we would like to see the logo on a business card, letterhead and envelope.
All deliverable files should be VECTOR art. This means EPS and AI. It is very important that we do not receive an embedded PSD in an AI file, but this should be obvious to anyone who uses adobe products and has to design for print and web simultaneously.