Brand Identity for an luxury automotive business.

Corporate identity design brief 2/7/13


The Company is in the position to have a complete rebranding corporate identity.


The Company is a prestige and high-end automotive tailoring company based in central London. The company specialise in tailoring high-end exotic and prestigious vehicles such as: Audi, Bentley, Ferrari, Lamborghini, Range Rover, Rolls Royce etc. Services the company provides are: Vehicle wrapping, window tinting, performance upgrade and products offers such as: alloy wheels, exhaust, aerodynamics and bespoke vehicle finishes.


The aims and objectives of this project are to re-vamp the company corporate image by bringing the brand up-to-date and to realise and meet the company ethos. The brand should reflect what the company is about. The branding should strongly revolve around a luxury life style as the brand is aiming to target discerning client who expect only the highest level of service/ quality. The objective it to create a elegant branding image which reflects the company “quality” and luxury identity. The logo emblem should involve traditional designs to reflect British heritage and culture. Alongside the brief examples of research has also been provided to help the designer further understand what the company is looking to achieve.


The target audience of our company are high profile individuals or high earning individuals to car enthusiasts who has extra disposable income to spend on their vehicles.

• Gender 90% male 10% Female

• Age range 20 - 50

• Geographic location: Central London

• Income bracket: $200K +

• Occupation: Company owners, Lawyers, Bankers, athletics, property developers.

• Social class: High Tier.


The company will receive the following:

• Print-ready new logo artwork files: EPS and AI

• Corporate Identity colour pallet (Using colours that reflect luxury)

• Screen-optimized logo artwork files: JPEG, GIF, PNG, and PD

• Stationary Pack (Business cards, letter heads, Comps slips: PDF and hard copy

• Business-card design (double-sided) print-ready file: PDF, EPS and AI

• Any font licenses and font files that may be used to complete the project

• Flyer design (double sided) Print ready file: PDF, EPS and AI

- Flyer should have 1 side listing the company “services” while the other side will showcase the different tyres of “products” the company offer.

• Stickers design (4 different layouts/ sizes) Print ready file: PDF, EPS and AI

• T-shirt design (3 different layout)

• 10 Advertisement banner design for existing website. (5 x Home page gallery, 3 x Home page static and 2 x product page static)

All files will be emailed to the client on a zip files.



The budget for the new identity includes the following:

• Research and development: $150

• Conceptualization: $150

• Total: $300


The initial concepts are to be presented to the client by July 5, 2013.

Final approval from the client is needed by July 14, 2013 or negociable

Taidot: graafinen suunnittelu, Illustrator, logon suunnittelu, Photoshop

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Tietoa työnantajasta:
( 6 arvostelua ) London, United Kingdom

Projektin tunnus: #4684749

35 freelanceria on tarjonnut keskimäärin %project_bid_stats_avg_sub_26% %project_currencyDetails_sign_sub_27% tähän työhön


Let's Start ! can be done more detail in pm

£231 GBP 4 päivässä
(2826 arvostelua)

hi,just check PM for portfolio,and read our reviews. Its would be your guidance.(Why we are best for our project)

£139 GBP 6 päivässä
(1672 arvostelua)

I'm not the cheapest around but my clients don't want cheap, they want professional, high quality artwork. Please see my PM and will explain to you why should your logo design cost more than your lunch .

£360 GBP 3 päivässä
(200 arvostelua)

hi. I am a painter and a graphic artist. please check my graphic design work in my portofolio in freelancer, thank you

£32 GBP 3 päivässä
(509 arvostelua)

Let's start with the logo first ! Please read my reviews and check my excellent portfolio which you can see in my profile, just something to show you that I can do it.

£75 GBP 3 päivässä
(110 arvostelua)

Let's gear up for Designerz Magic !!! For More detail and portfolio please check PMB

£298 GBP 8 päivässä
(99 arvostelua)

Hi there, My name is Etienn. I am a trained graphic designer. I’ve seen your initial brief and I am interested in working on your project. Please check my portfolio and if you like what you see, don’t hesitate to conta Lisää

£242 GBP 5 päivässä
(111 arvostelua)

Hi We are ready to start this project ASAP. We assure you a great output of this project. We are a great team of graphic designers and programmers. we make long term business relationship with our clients for daily upd Lisää

£236 GBP 10 päivässä
(135 arvostelua)

Hello,The XtremeSolutions1 offers professional and high-quality graphic, logo and stationary design services at affordable prices. Our work is 100% original for more details kindly see PMB, THANKS

£124 GBP 6 päivässä
(186 arvostelua)

Hi, I am ready for the task .. and i have saw your full descriptions ... I am ready for the very hi quality output and revamp as per the requirements .. and agreed your budget. For more details please PMB.

£309 GBP 3 päivässä
(122 arvostelua)

Let expert do this! portfolio link is given in PMB.

£139 GBP 3 päivässä
(380 arvostelua)

Hello, I'm interested in helping you with your project. I have the experience with design, branding and marketing to ensure your design works for your company and its products and services. I handle a wide variety of c Lisää

£222 GBP 5 päivässä
(50 arvostelua)

Proposal for Corporate Identity Design!

£200 GBP 12 päivässä
(67 arvostelua)

Please see PM for further details and portfolio. Thank you

£335 GBP 7 päivässä
(84 arvostelua)

Quality. Experience. Eye catching design. Please see my portfolio and let's discuss details. If I am not online, just send me a message and I'll log in.

£250 GBP 5 päivässä
(46 arvostelua)

Hi, We are a team of designers and developers who are in this field from more than 13 years. We are a web design and Graphic design Company, providing design template, logo design, brochure design and banner design... Lisää

£200 GBP 4 päivässä
(35 arvostelua)

hi, can do it

£210 GBP 3 päivässä
(130 arvostelua)

Hello, Please have a look at PMB for more detail of the work I will deliver during this project. Regards, Expert Logo Design.

£195 GBP 7 päivässä
(39 arvostelua)

We are a creative digital agency with a lot of experience in web design. Please see our portfolio for your reference. We can do this job in 3 days.

£157 GBP 3 päivässä
(16 arvostelua)

hi, please find the attached private message of the work done ...Thanks!!

£231 GBP 15 päivässä
(21 arvostelua)