I have a company that manufactures custom silicone keypads. The keypads are used in electronics manufacturers. The target person in each company will be a technical person such as the engineer; however a technical purchaser may also be the decision maker.
I have an eBook full of design information and I have a sample keypad that I can send to potential customers, ideally in exchange for a copy of a quote they have received for their current part or at the very minimum that the agree to provide me with a quote for the part so that I can provide them a quote. The sample keypad costs around $12 per keypad so when I send one out I want to make sure that the customer is well qualified. One way that I would be very happy with is to supply the potential customer with one of my sample keypads in exchange for a quote or two along with the drawing of their current part so that I can provide them with a competitive quote.
My company produces high quality parts but at an incredible low price. I would like to focus on trying to get people to get a quote from me on parts they are currently ordering from competitors. Ideally I would like them to send me a copy of their quotes they have received so that I can try and beat those quotes for them. I would like to position myself as their partner, they help me by providing quotes to help me with future pricing, in return for their help I am helping them by providing the same parts they have been purchasing at a deep discount. I also am interested in new designs, but I THINK that getting people interested in saving money on their current parts would be easier.
I am looking for someone to put together an email campaign (I am also open to some direct marketing and/or telemarketing) to generate interest from these technical buyers. I think a series of 5 email letters would be great; I need to know where to get the email leads and suggestions on what other things I should do in this campaign. I think that a mail piece (postcard or letter) would be a good addition along with some telemarketing.
I am only looking for the email campaign along with the suggestions at this time. If I move forward with telemarketing and mail pieces I will bid that out separately.
Please let me know what you propose in a PM.