My name is Vincent. I am looking for an SEO manager for Shopify. I currently own 4 shopify stores. This project is only for 1. If the work performed is done well, then I will award another contract. SEO work I am interested includes the following but is not limited to:
Do SERP research: Research 10-20 keywords for the website. Determine what the competition is using for URL, Title, Snippets.
Keyword Research: Determine keywords competition is using. Attempt to determine if competition is "research" ("Top 10 list", "Best", "Reviews") or if they are action based ("buy", "discount", "near me"). These keywords should be used in titles to create longtail title descriptions.
On Page SEO:
Title Tag – This should be 70 characters or less, including both the keywords and business name.
H2 Tag - Develop strong H2 tags for each page.
Meta Description – This should include target keywords and also provide enough details to tell the reader what the store/page is about.
Sub-headings – Use H1, H2, and H3 tags to help search engines better understand what my page/site.
Internal Links – Link products and services page to blog post.
Image Name and ALT Tags – Include keywords or phrases in the image name and alt tag.
Video Descriptions: All titles, descriptions should use appropriate keywords
Develop a FAQ based upon keyword long tails.
Ensure site is mobile-first when indexing. Ensure design is responsive for mobile user.
Ensure Site architecture: improve website’s navigation and ensure search engines can crawl all the pages, and users can easily find a page that they are looking for. “The simpler, the better” approach works perfectly here.
Optimize for speed site has to load in 2 seconds or less. Image compression, code and structure optimizations should be managed.
Off Page SEO
Manually built links: This includes getting customers to link to website and asking influencers to share site content.
Self-created links with online directory, forum, blog comment signature and press release with optimized anchor text. All White hat SEO techniques.
When building links, focus on:
The linking site's popularity
How related the linking site's topic is to the site being linked to
The anchor text used on the linking site
The trustworthiness of the linking site
Authority of the linking domain and page