We are an online furniture retailer currently spending 10-15k monthly on adwords.
We are internally quite advanced in our knowledge of adwords, but we need someone who can spend the time on optimisation. We need someone who can identify what ads are not performing, who can suggest solutions and implement them to make sure we are not wasting money on google ads.
We also often launch new ranges of furniture on our website. We need someone who can suggest how to market these products online. There are different strategy on adwords, and depending on the product being launched, different strategies might be applicable. For instance, when if we are selling a very price sensitive product, google shopping might be the way to go because our product appears in the first 2 pages, and people who are searching for this product will click on it. But for instance, if we are launching a new product do the market, that people do not usually 'search for' , we need a different strategy to make these products appear in front of the right audience. So we need someone who can suggest the right strategy relevant to each product range.
We estimate that someone who is doing this task will need to spend 5 hours on average a week on our account plus a 2 hour meeting weekly with us so we can bring the product knowledge to the table and they can use our input to optimize and market our products better.
What we do not want, is somebody who is simply after getting as many accounts as possible and simply charge clients to do minimal work possible. If you do not have the knowledge required above or the time specified, please do not apply for this task. If you do, you will be a breath of fresh air, so we would love to hear from you and commit to an ongoing relationship.
Also if you are bidding for this project, please do not bid with a generic text at the beginning. Please take the time to be specific in what our ask is above and explain how you can assist. If you simply bid with a generic text, your application will go to the bin sorry.