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Διαχειρίζομαι το ηλεκτρονικό κατάστημα [login to view URL] και τρέχω Google Ads εδώ και περίπου 13 χρόνια. Διαθέτω Search καμπάνιες, Performance Max και DSA, όλες ήδη συνδεδεμένες με Google Tag Manager. Οι Search καμπάνιες στοχεύουν αποκλειστικά σε: • Προϊόντα γραφείου • Σχολικά είδη • Στυλό Parker με χάραξη • Ημερολόγια • Vintage διακοσμητικά Στόχος μου είναι ξεκάθαρα η αύξηση πωλήσεων από αυτές τις κατηγορίες, όχι γενική επισκεψιμότητα. Χρειάζομαι έμπειρο/η ειδικό που θα: • Ελέγξει σε βάθος τις υπάρχουσες ρυθμίσεις, keywords, negatives και bidding στρατηγικές. • Βελτιστοποιήσει δομή, ad copy και επεκτάσεις ώστε να ελαχιστοποιηθεί το κόστος ανά μετατροπή. • Προσαρμόσει Performance Max & DSA για να στοχεύουν αποδοτικά μόνο τα παραπάνω προϊόντα. • Διασφαλίσει ότι το conversion tracking μέσω Google Tag Manager λειτουργεί άψογα και μετρά όλες τις πωλήσεις. • Παρουσιάσει σαφές πλάνο ενεργειών και αναμενόμενα KPIs, μαζί με μηνιαία αναφορά προόδου. Στην πρότασή σας αναφέρετε αντίστοιχη εμπειρία σε ecommerce λογαριασμούς που χειριστήκατε, ιδίως όπου ο στόχος ήταν η αύξηση πωλήσεων. Εφόσον ταιριάξουμε, θα θέσω άμεσα κοινόχρηστη πρόσβαση στον λογαριασμό Google Ads για αρχικό audit.
Project ID: 40713033
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Καλησπέρα, Με τόσο μεγάλο κατάλογο (βιβλία, τσάντες κλπ), το πρώτο που θα έλεγχα είναι αν το Performance Max και το DSA ξοδεύουν σε κατηγορίες εκτός στόχου. Αυτό λύνεται με custom labels στο feed του Merchant Center για τις 5 κατηγορίες και φιλτράρισμα στα listing groups, και με page feed στο DSA μόνο για τα αντίστοιχα URLs. Στο tracking θα ελέγξω στο GTM ότι το purchase στέλνει σωστή αξία και transaction ID, ότι οι αγορές δεν μετράνε διπλά (Ads tag και εισαγωγή από GA4) και θα στήσω enhanced conversions αν λείπουν. Χωρίς σωστά δεδομένα, το bidding σε ROAS απλά δεν δουλεύει. Στα Search: search terms για negatives, ξεχωριστές καμπάνιες και budget ανά κατηγορία, και ad copy που αναδεικνύει τη χάραξη σε Parker και ημερολόγια. Ημερολόγια 2027 και Parker για δώρο μπαίνουν σε σεζόν από Οκτώβριο, οπότε θέλω να είναι έτοιμα μέχρι τότε. Η βάση μου είναι τεχνική και ecommerce. Πρόσφατα ανέλαβα κατάστημα OpenCart με XML feed προϊόντων για το [login to view URL], οπότε με feeds, tracking και δομή καταλόγου δουλεύω ήδη. Παραδοτέα: audit με ευρήματα, διορθώσεις στο tracking, νέα δομή καμπανιών, πλάνο με KPIs (ROAS και CPA ανά κατηγορία) και μηνιαία αναφορά. Μόλις έχω πρόσβαση, ξεκινάω με το audit.
€250 EUR in 7 days
0.0
0.0
20 freelancers are bidding on average €232 EUR for this job

Hello, I hope you’re doing well. We understand your goal of improving your Google Ads performance. We will conduct a detailed analysis of your current setup and develop a customized strategy focused on increasing qualified leads, improving conversion rates, and maximizing your return on ad spend. Backed by 14+ years of experience in Google Ads and digital marketing, we implement data-driven strategies, continuous optimization, and performance tracking to help businesses achieve consistent and measurable growth. Our Google Ads Services Include: * Custom Google Ads campaign setup and optimization * In-depth keyword and competitor research * High-converting ad copy creation and A/B testing * Audience targeting and bid strategy optimization * Conversion tracking setup (GA4, Google Tag Manager, etc.) * Ongoing campaign monitoring and performance optimization * Remarketing and negative keyword optimization * Landing page performance and conversion improvement recommendations * Transparent reporting with actionable insights Our approach focuses on driving qualified traffic, improving conversion rates, reducing unnecessary ad spend, and maximizing overall campaign performance. Please share your website URL and campaign details so we can better understand your requirements and help you build a high-performing Google Ads campaign that delivers measurable business growth. Looking forward to working with you. Best regards
€100 EUR in 30 days
8.2
8.2

With Search, Performance Max, and DSA all running together, the biggest risk is overlap and budget leaking into searches that look relevant on the surface but do not convert well for your priority categories. I’d review the account around that exact point: search terms, negatives, bidding signals, asset structure, and whether GTM is feeding Google Ads clean purchase data for smart bidding decisions. I’ve handled ecommerce ad accounts where success depended on increasing sales from selected product lines rather than broad account growth, so the work was less about adding more campaigns and more about tightening intent and improving efficiency. That includes checking PMax targeting controls, DSA page coverage, ad extensions, and conversion tracking accuracy before making optimization decisions. I can also give you a clean action plan with realistic KPIs instead of vague recommendations. - Are the five categories you listed already separated by campaign/ad group, or are some of them mixed together now? - Has revenue tracking been verified recently against actual order values in the store? - Are you looking for a one-time optimization pass first, with monthly follow-up only if results look right?
€280 EUR in 7 days
5.8
5.8

Your account is already mature after 13 years of running ads, so the real issue usually isn’t setup from zero but wasted spend hidden inside match types, negatives, asset groups, feed targeting, and incomplete conversion signals. I’d start with a focused audit of Search, PMax, DSA, and GTM tracking together, because campaign performance often gets distorted when tracking and bidding are not aligned to actual product-category sales. I’ve worked on ecommerce Google Ads accounts where the goal was not traffic growth but improving sales from specific catalog segments, and that requires tighter query control, cleaner exclusions, better product grouping, and stricter conversion validation. For stores like yours, the useful work is usually in pruning irrelevant intent, refining bidding logic, and making sure PMax/DSA do not drift into low-value searches. To make the audit actionable, I can also structure the findings into a priority-based optimization roadmap. - Is Merchant Center already segmented cleanly enough to isolate those 5 product groups inside PMax? - Are your current conversions counting only completed purchases, or also softer actions that may be confusing bidding? - Do you want the first phase to be audit + fixes together, or audit first and implementation right after?
€300 EUR in 7 days
5.5
5.5

Hey! Ειδικεύομαι στο Google Ads για ecommerce με περισσότερα από 9 χρόνια εμπειρίας στη βελτιστοποίηση καμπανιών με βασικό στόχο τις πωλήσεις. Μπορώ να ελέγξω και να βελτιώσω ολόκληρο το setup ώστε το budget να κατευθύνεται στα προϊόντα που αποδίδουν. Έτσι μπορώ να βοηθήσω: • Ελέγξω keywords, negatives, bidding και δομή καμπανιών • Βελτιστοποιήσω Search, Performance Max και DSA • Ελέγξω tracking μέσω Google Tag Manager και conversions • Παρέχω πλάνο ενεργειών και μηνιαία αναφορά απόδοσης Θα μπορούσατε να διευκρινίσετε ποιο είναι σήμερα το ROAS και το μηνιαίο διαφημιστικό budget, ώστε να ορίσουμε ρεαλιστικά KPIs;
€500 EUR in 7 days
4.5
4.5

Since your objective is sales from very specific product categories, the key is making Google Ads stop learning from mixed intent and start optimizing around the right buyers. I’d approach this by auditing the current Search, PMax, and DSA setup alongside GTM conversion tracking, then tightening structure, bidding, and exclusions so spend is concentrated where purchase intent is strongest. I’ve worked on ecommerce accounts where campaign history was long but performance still improved once tracking, query quality, and product-level targeting were cleaned up. In cases like this, good results usually come from sharper negatives, better ad messaging, cleaner category signals for automation, and validating that every completed sale is being measured properly. If helpful, I can include a short priority matrix so you know what should be fixed first for fastest impact. - Are branded searches and generic searches currently separated for the categories you care about? - Is PMax using a product feed filtered only to those selected items, or a broader catalog right now? - Do you already have a benchmark CPA/ROAS target in mind from past performance?
€250 EUR in 7 days
4.6
4.6

"Hello Dear Hope you're doing well! Google Ads optimization strategy tailored to enhance the performance and impact of your online advertising campaigns. Our team has a proven track record of delivering measurable results for clients Google Adwords strategy:- 1. Initial Campaign Assessment 2. Keyword Optimization 3. Ad Copy Enhancement 4. Targeting Refinement 5. Bid Management 6. Ad Extensions and Formats 7. Performance Monitoring and Reporting 8. Investment We would be delighted to discuss this proposal further and address any specific goals or questions you may have. Thank you for considering me as your partner in optimizing your Google Ads campaigns. We look forward to the opportunity to elevate the effectiveness of your online advertising efforts. Thanks "
€100 EUR in 30 days
3.4
3.4

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