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We are looking for a highly technical Tracking & Conversion Optimization Specialist to fix, configure, and audit our complete analytics infrastructure across Google Ads, Meta Ads, GA4, and our CRM ecosystems (Zoho & GoHighLevel). If you live and breathe Server-Side Tag Manager, API integrations, event deduplication, and complex CRM conversion tracking, this project is for you. Key Responsibilities & Scope of Work: Google Analytics 4 (GA4) & Google Tag Manager (GTM): * Set up and debug advanced web and server-side GTM containers (sGTM via [login to view URL] or Google Cloud Platform). * Implement custom event tracking, e-commerce parameters, scroll depth, form submissions, and user data parameters. * Ensure full cross-domain tracking and correct attribution modeling. Meta Ads (Facebook Pixel & Conversions API - CAPI): * Full Meta Pixel + Server-Side Meta CAPI implementation. * Set up strict **Event Deduplication** using unique Event IDs between browser and server events. * Configure Advanced Matching to maximize Event Match Quality (EMQ) scores. Google Ads Conversion Tracking: * Configure Enhanced Conversions for both web and lead forms. * Set up call tracking, offline conversion imports, and value-based conversion actions. CRM & Technical Integrations (Zoho & GoHighLevel / GHL): * Connect GoHighLevel (GHL) and Zoho CRM to pass lead stage changes back to Meta CAPI and Google Ads (Offline Conversion Tracking / Zapier / Webhooks / API). * Ensure accurate tracking across custom GHL funnels, forms, calendars, and embedded Zoho forms. * Resolve cross-domain attribution issues between GHL landing pages, CRM subdomains, and main site assets. Troubleshooting & QA: * Audit current setups to fix tracking loss, double counting, and iOS 14+ tracking decay. * Test and verify event payloads using Tag Assistant, Meta Test Events tool, and GA4 DebugView. Requirements: * Proven track record as a technical analytics/tracking specialist (5+ years preferred). * Deep expertise in **sGTM, GA4, Meta CAPI, Google Ads, Zoho CRM, and GoHighLevel (GHL)**. * Strong knowledge of JavaScript, Data Layers, Webhooks, REST APIs, and Zapier/Make automations. * Ability to troubleshoot complex conversion discrepancies independently. How to Apply Please submit your proposal with: 1. Brief examples of previous Server-Side GTM, Meta CAPI, and CRM integration setups you have executed. 2. A short line outlining how you handle Meta event deduplication between browser and CAPI. 3. Portfolio URL & Link&din
Project ID: 40643163
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32 freelancers are bidding on average $108 USD for this job

Hi, Completed 100+ GTM, GA4, Meta Pixel and Google Ads Conversion Tracking projects. Could you share more details about your current analytics setup? Understanding your existing configurations will help me identify areas for improvement. With over 5 years of experience in tracking and conversion optimization, I specialize in Server-Side Google Tag Manager, GA4, Meta CAPI, and CRM integrations like Zoho and GoHighLevel. I’ve implemented advanced tracking solutions, ensuring accurate event deduplication and cross-domain tracking, allowing businesses to optimize their data effectively. For instance, I recently completed a project involving sGTM setup and Meta Pixel configurations, improving event match quality by 30%. When it comes to deduplication, I ensure unique Event IDs are consistently applied between browser and server events. Feel free to check my portfolio at [insert portfolio link]. I’d love to discuss how I can help enhance your tracking infrastructure! Best, Zain
$120 USD in 2 days
6.1
6.1

Hi, I can help with Technical Tracking & Analytics Specialist – Google Ads, Meta CAPI, GA4, GTM, Zoho & GHL. My relevant stack for this is PHP, JavaScript. I will clarify scope first, implement cleanly, and keep you updated until delivery. Thanks, Arslan Shahid
$10 USD in 7 days
5.9
5.9

Having worked extensively with APIs and languages like JavaScript and PHP, I'm confident in my ability to handle all the technical aspects of your project. I've developed a strong proficiency in GA4, sGTM, Meta CAPI, Google Ads, Zoho CRM, and GoHighLevel from my years of experience in the field - a track record I know you're looking for in a freelancer. I've executed several server-side GTM setups and CRM integrations like you require before, ensuring smooth data flow and accurate tracking. To exemplify this further, please find references to my previous works at [Portfolio URL]. You will also find my LinkedIn profile at [Link&din URL] - this will help give you complete confidence in my abilities. Working together, we'll ensure that your entire analytics infrastructure is properly configured and optimized for maximum efficiency. With me on board, you can expect high-quality code delivered on time, every time. Let's get your systems running like clockwork!
$30 USD in 1 day
5.1
5.1

Hello, I checked your project "Technical Tracking & Analytics Specialist - Google Ads, Meta CAPI, GA4, GTM, Zoho & GHL" and already have a clear understanding of your requirements and how to deliver them efficiently. I have solid experience in PHP, JavaScript, and I've successfully completed similar projects by delivering high-quality, scalable, and reliable solutions. Why choose me? * Strong expertise in PHP, JavaScript * Clean, optimized, and scalable implementation * Fast communication and regular progress updates * Focused on delivering results, not just completing the task I'm ready to start immediately and would be happy to discuss the details. Best regards, Umer
$10 USD in 1 day
4.2
4.2

You need accurate conversion tracking across GA4, Google Ads, Meta CAPI, and CRM systems without duplicate events or lost attribution. I work with JavaScript, REST APIs, webhooks, and server-side automation to build and debug tracking systems. I can audit your current setup, fix event issues, configure GTM/sGTM flows, and connect CRM lifecycle data back into advertising platforms. At Poundit, I worked on e-commerce systems with Stripe integrations, automation workflows, and data-driven backend processes. My experience with API integrations and event-based systems helps me troubleshoot tracking gaps, payload issues, and attribution problems. For Meta CAPI deduplication, I use consistent unique event IDs shared between browser Pixel events and server-side events, then verify results through Meta Test Events, GA4 DebugView, and tag validation tools. I can review your existing containers, CRM connections, and conversion flows to identify the exact tracking issues.
$20 USD in 7 days
3.9
3.9

Is your tracking stack running on GHL webhooks feeding Zoho, or is Zoho pulling separately? That split usually explains why GA4 and Meta CAPI numbers stop matching. I can audit the GTM container and fix the CAPI event mapping within 48 hours. Budget and timeline here are a starting point from the post, we will lock in real numbers once I see the actual setup. Want me to take a look now?
$30 USD in 3 days
3.6
3.6

Hi, I’m a technical tracking specialist focused on GA4, GTM, Meta CAPI, Google Ads conversions and CRM integrations. I can audit your existing infrastructure first, identify attribution gaps and then rebuild the tracking where required. My experience includes: • GA4 + web/server-side GTM implementations • Meta Pixel + CAPI with browser/server event matching • Google Ads Enhanced Conversions and offline conversion imports • GHL and Zoho CRM lead-stage tracking • DataLayer, JavaScript, REST APIs, webhooks and Zapier/Make • Cross-domain tracking and funnel attribution • Debugging duplicate, missing and incorrectly attributed conversions For Meta deduplication, I use a consistent unique event_id generated at the browser/event level and pass the same ID with the corresponding server-side CAPI event. Meta can then recognize both as the same conversion rather than counting it twice. I’ll validate the setup using GTM Preview, Tag Assistant, GA4 DebugView, Meta Test Events and actual CRM conversion data, with a strong focus on accurate attribution rather than simply firing tags. I’m comfortable working directly with existing setups, finding the root cause of discrepancies and documenting the final architecture so your team can maintain it confidently.
$100 USD in 7 days
3.0
3.0

Hi, I reviewed your project, "Technical Tracking & Analytics Specialist – Google Ads, Meta CAPI, GA4, GTM, Zoho & GHL", and I'm confident I can deliver a reliable, high-quality solution that meets your requirements. With 8+ years of experience in PHP, JavaScript, I've successfully completed similar projects using clean, scalable, and maintainable development practices. I focus on writing high-quality code, meeting deadlines, and keeping communication clear throughout the project. What you can expect: ✅ Clean, scalable, and well-documented code ✅ Fast communication and regular progress updates ✅ On-time delivery with attention to detail ✅ Long-term support after project completion I'm available to start immediately and would be happy to discuss your project in more detail. Looking forward to working with you. Best regards, Khadija Tul Kubra Full-Stack Developer
$15 USD in 1 day
2.5
2.5

Hi, I understand this is a technical tracking and conversion optimization project, so the main focus will be building a reliable analytics infrastructure across GA4, GTM/sGTM, Meta CAPI, Google Ads, Zoho, and GoHighLevel. I can handle server-side GTM, Meta Pixel + CAPI, Event Deduplication, Advanced Matching, Google Enhanced Conversions, offline conversion tracking, CRM webhooks/APIs, cross-domain attribution, and complete tracking audits. The workflow will be: Tracking Audit → Data Layer & Event Mapping → sGTM/API Setup → CRM Integrations → Deduplication & Attribution Testing → QA → Final Delivery. For Meta deduplication, I use a unique Event ID generated at the event source and passed consistently through both browser Pixel and server-side CAPI, allowing Meta to recognize and deduplicate the same conversion accurately. I’ll validate the implementation using GTM Preview/Tag Assistant, Meta Test Events, GA4 DebugView, and CRM/API logs to identify double-counting, missing events, attribution loss, and conversion discrepancies. I’m ready to audit the existing setup and build a clean, accurate, and scalable tracking infrastructure. Best regards, Akif K
$20 USD in 2 days
1.1
1.1

Hi, I can help with Technical Tracking & Analytics Specialist – Google Ads, Meta CAPI, GA4, GTM, Zoho & GHL. My relevant stack for this is PHP, JavaScript. I will clarify scope first, implement cleanly, and keep you updated until delivery. Thanks, Adnan Hussain
$10 USD in 7 days
1.2
1.2

Hello, I’m Bharghav, and I bring over 10 years of experience in matching job skills, particularly in PHP and JavaScript. I specialize in technical analytics and conversion optimization, making me well-equipped to tackle your project. I've carefully reviewed your requirements for a Tracking & Conversion Optimization Specialist. My approach will involve auditing and configuring your Google Ads, Meta Ads, GA4, and CRM systems. I will implement server-side GTM, event tracking, and advanced deduplication to ensure your analytics infrastructure is seamless and highly functional.
$21 USD in 3 days
1.1
1.1

Hey — saw your post about fixing and configuring tracking for Google Ads, Meta CAPI, GA4, GTM, Zoho & GHL. A common pain point is syncing data accurately across platforms to avoid conversion discrepancies. Are you already using a data layer for GTM, or looking to implement one from scratch? I’ve set up complex tracking stacks that align marketing data from multiple tools for clean reporting and optimization. If you send over your current setup or tracking specs, I can review and suggest next steps.
$20 USD in 7 days
0.9
0.9

Hey — saw your post about needing a Technical Tracking & Analytics Specialist for Google Ads, Meta CAPI, GA4, GTM, Zoho & GHL. A common pain point here is ensuring sync between all platforms without data loss or discrepancy. Quick question: Are your current setups mostly broken, or is this about optimizing an existing configuration? I’ve fixed complex tracking issues and improved conversion accuracy across these exact tools. Send over your tracking setup or a brief spec, and I’ll take a look today.
$20 USD in 7 days
0.0
0.0

I can help optimize your tracking and conversion setup across Google Ads, Meta CAPI, GA4, GTM, Zoho, and GHL. I specialize in streamlining complex analytics frameworks to ensure precise data collection and actionable insights. I’ve worked on similar projects where integrating multiple platforms improved campaign performance and enabled confident decision-making through accurate attribution. My approach will focus on auditing your current setup, fixing discrepancies, and implementing enhanced conversion tracking to maximize ROI. Quick question before I suggest an approach: Are you flexible on tools, or is this integration fixed to your current stack?
$20 USD in 7 days
0.0
0.0

The focus of this project is restoring accurate attribution across ads, analytics, and CRM systems, so I would begin with a full audit of your current GA4, GTM, Meta, and CRM tracking flows to identify duplicate events, missing parameters, and broken handoffs. I can help configure and troubleshoot GA4, server-side GTM, Meta CAPI, and CRM conversion flows using proper event structures, API connections, and validation tools. For Meta deduplication, I would ensure browser Pixel and CAPI events share the same unique event_id so Meta can correctly count a single conversion. My approach would include testing each funnel step, validating payloads in GA4 DebugView and Meta Test Events, and documenting the final setup so your team can maintain it. I would also review cross-domain tracking and offline conversion flows to improve data consistency. Could you share your current GTM/sGTM setup and whether Zoho and GoHighLevel are already sending lead status changes through webhooks or another integration method?
$20 USD in 1 day
0.0
0.0

With over 5 years of proven experience as a technical tracking specialist and full-stack developer, I am well-equipped to handle all aspects of your analytics infrastructure. Throughout my career, I've developed numerous server-side GTM, Meta CAPI, and CRM integration setups, ensuring accurate tracking, data deduplication, and smooth processes. In tackling this project, my deep expertise in sGTM, GA4, Meta CAPI, Google Ads, Zoho CRM, and GoHighLevel will be invaluable as I seamlessly connect and optimize these platforms for accurate cross conversions. Pitching in my knowledge of JavaScript, Data Layers, Webhooks, REST APIs, and Zapier/Make automations allows me to hit the ground running with troubleshooting complex discrepancies. I assure you there'll be no technical jargon - just clear communication of progress and results at each stage. Further complementing this is my commitment to on-time delivery that focuses on your actual business goals. Finally, what makes me stand out is not just my technical prowess but also my ability to envision long-term growth and scalability in the projects I undertake. I do not believe in unnecessary complexities – instead choosing to build reliable software that caters exactly to what you need without compromising on quality or speed. Let's discuss how we can transform your analytics infrastructure together!
$20 USD in 7 days
0.0
0.0

I've built server-side GTM implementations on Stape and GCP for B2B and ecommerce clients, handling complex event deduplication between pixel and CAPI using unique Event ID hashing strategies. I'll audit your entire tracking stack, fix attribution leaks between GHL and your ad platforms, and implement enhanced conversions for Google Ads plus strict Meta CAPI event matching with advanced matching configuration. My approach covers data layer validation, webhook-based CRM event syncing to Meta and Google, and thorough testing via Tag Assistant and DebugView. I have hands-on experience with Zoho CRM API integrations, GHL funnel tracking across subdomains, and resolving iOS 14+ tracking decay issues. Let's get your conversion data clean and your EMQ scores optimized.
$10 USD in 3 days
0.0
0.0

This project immediately caught my attention because it is exactly the type of work I do best. Your need for a "highly technical Tracking & Conversion Optimization Specialist" aligns perfectly with my expertise in "clean, professional, user-friendly" analytics setups. I understand the importance of "seamless, integrated, automated" tracking across Google Ads, Meta, GA4, and CRM systems. While I am new to freelancer, I have tons of experience and have done other projects off site. My background includes advanced implementations in server-side GTM, event deduplication, and CRM integrations, ensuring accurate data flow and tracking across platforms. If this sounds like what you're looking for I'd love to hear more about your project. Regards, Warrick Van Eeden [Portfolio URL] [LinkedIn URL]
$14 USD in 7 days
0.0
0.0

I specialize in GA4, sGTM, Meta CAPI, CRM APIs, and deduplication, with reliable end-to-end tracking setups.
$10 USD in 7 days
0.0
0.0

Hi, Tracking issues like double counting, iOS 14+ decay, and CRM-to-ad-platform attribution gaps almost always trace back to the same root cause: events firing inconsistently between browser, server, and CRM without a single source of truth. I'd audit for that first before touching anything. My core expertise: GA4, GTM (including server-side container setup), and Meta CAPI implementation — event deduplication using unique Event IDs between Pixel and CAPI, Advanced Matching for EMQ improvement, and Enhanced Conversions on the Google Ads side. This is daily work for me, not a one-off. On event deduplication (as requested): I match browser Pixel events and server CAPI events using a shared, unique Event ID per event — sent identically from both sources — so Meta recognizes them as one event instead of counting twice, while still crediting the higher-quality server-side match. On Zoho/GHL integration: I'm confident handling the webhook/API connection logic to pass lead-stage changes to Meta CAPI and Google Ads offline conversions — happy to walk through the specific GHL funnel/Zoho form setup on a call so I can confirm the exact integration path before we start. Given the scope here, I'd suggest a quick call to align on priorities and audit the current setup first — that'll also let me show you my approach in more depth than a written proposal allows. Best, Shahin
$50 USD in 5 days
0.0
0.0

Jaipur, India
Member since Dec 19, 2023
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