Lead-Driven Google & Meta Optimisation

I need an experienced performance marketer who can take full ownership of active ad accounts—Google Ads and Meta (Facebook/Instagram)—with the single, clear objective of generating qualified leads, particularly high-ticket clients. Scope of work • Audit accounts on day one and flag wasted spend, tracking gaps, and creative fatigue. • Implement data-backed optimisations every week: bidding, budget allocation, audience refinement, new ad copy/creative, negative keywords, and look-alike expansion. • Keep all tracking airtight. You’ll work with Google Tag Manager, GA4, offline conversions, Meta pixel, and any lead-form integrations to make sure every enquiry is captured and attributed correctly. • Supply concise weekly reports that highlight actions taken, metrics moved, and next steps. • Deliver a client-ready monthly deck summarising spend, CPL, ROAS, and recommended strategy shifts. • Handle day-to-day account hygiene—policy checks, payment settings, asset approvals—so nothing slips through the cracks. Acceptance criteria 1. Weekly report arrives every Monday by 12:00 (UTC) and clearly lists optimisations and lead metrics. 2. Monthly presentation shows at least one actionable insight per channel and a transparent CPL/ROAS calculation. 3. Tracking issues are resolved within 24 hours of detection. 4. Lead volume and quality trend upward within the first 30 days. The project starts immediately and runs on an ongoing, week-to-week basis. Strong command of Google Ads Editor, Meta Ads Manager, Google Analytics 4, and Excel/Looker Studio is essential.

Project ID: 40437539