Google Ads Grant Charity Setup

I’m looking for someone who can take our already-eligible UK medical charity through the final steps of the Google Ad Grants programme and turn that free media budget into measurable donations. The website is ready, content meets all policy requirements and I have a spreadsheet of AI-generated keywords, search intent groupings and draft ad copy waiting to be refined. Primary objective Generate more online donations. Everything you do—from campaign structure to conversion tracking—should point back to that goal. Audience focus Our donors are predominantly English-speaking, with a strong base in the UK but interest across the wider English-speaking world. Messaging and geo-targeting need to reflect this. Ad format guidance I’m open to your expertise on search, display or even video within the grant limits. Please recommend the mix you feel will convert best and explain why. What I need from you • Activate or complete the Ad Grant setup, ensuring full compliance with Google’s 5 % CTR, keyword quality and account maintenance rules. • Build well-organised campaigns, ad groups and responsive ads using the keyword data I’ll share. • Link Google Analytics and set up conversion tracking so we can trace every pound donated back to a click. • Provide a simple optimisation plan I can follow each month to keep the grant in good standing. • Supply a short hand-over video or live walkthrough so I’m comfortable managing day-to-day tweaks. Acceptance criteria 1. Account passes Google’s Ad Grant policy check and goes live. 2. At least one conversion action for donations is tracking correctly in Google Ads and Analytics. 3. Campaigns reach the initial £329/day grant cap within the first month without policy violations. If this sounds like a project you can steer confidently, I’d love to see examples of other non-profit Ad Grant accounts you’ve managed and the donation growth you achieved.

Project ID: 40373501