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My accounting and bookkeeping firm has had Google Search campaigns running for two weeks across the United States and the results are grim—zero form enquiries. I’m looking for a sharp Google Ads specialist who can inspect every setting, show me what’s wrong, and then tune the account so those clicks finally turn into qualified online leads. Here’s what I need from you: • A line-by-line audit of keywords, match types, negatives, ad copy, extensions, locations, devices, bidding strategy and budgets • Correct setup (or repair) of conversion tracking in Google Ads and GA4 so form-fills are captured accurately • Campaign rebuild or refinements that raise Quality Score and lower cost-per-click while staying focused on U.S. searchers seeking accounting & bookkeeping help • Practical landing-page or funnel tweaks that support the lead goal • A plain-English report summarising changes, metrics to watch, and a two-week action plan Acceptance criteria: within seven days of the optimised campaigns going live I expect tangible improvements in CTR, a drop in irrelevant spend, and at least the first completed form submissions. If you have a track record of rescuing underperforming lead-gen campaigns, I’d love to see how you would tackle this one.
Projektin tunnus (ID): 40289278
8 ehdotukset
Etäprojekti
Aktiivinen kuukausi sitten
Aseta budjettisi ja aikataulu
Saa maksu työstäsi
Kuvaile ehdotustasi
Rekisteröinti ja töihin tarjoaminen on ilmaista
8 freelancerit tarjoavat keskimäärin $63 USD tätä projektia

Hi there! I understand the frustration of seeing clicks but no enquiries. Since I have a background in both Accounting and Digital Marketing, I don't just see 'keywords'—I understand the specific search intent of US businesses looking for bookkeeping help. My 3-Step Rescue Plan for your Campaign: The Leak Audit: I will perform a line-by-line check of your search terms. Often, 'grim' results come from broad match keywords or missing 'negative' keywords that waste your budget on irrelevant clicks. Technical Fix: I will repair your GA4 and Google Ads conversion tracking to ensure every form-fill is recorded. If you can’t measure it, you can't optimize it. Landing Page Optimization: I’ll suggest 'plain-English' tweaks to your funnel to ensure your landing page actually 'sells' your expertise to US leads.
$25 USD 7 päivässä
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Hi, Your accounting and bookkeeping firm needs a thorough examination of its Google Search campaigns, especially since you've seen zero form inquiries despite having them running for two weeks. It's crucial to identify what's not working and adjust accordingly to turn those clicks into valuable leads. Your attention to detail in specifying a line-by-line audit of various settings shows a clear understanding of how nuanced Google Ads can be, and I can help you with that. The primary challenge here is ensuring that your conversion tracking in Google Ads and GA4 is set up correctly. Without accurate tracking, it's difficult to gauge the effectiveness of your campaigns or understand user behavior. Addressing this is vital for measuring success and improving your click-through rate (CTR). I've worked on similar projects where I had to audit and optimize Google Ads accounts for service-based businesses, resulting in a 40% increase in CTR and a significant decrease in cost-per-click through targeted keyword refinement and ad copy adjustments. My approach typically involves a comprehensive review of all campaign elements to identify inefficiencies, followed by strategic refinements to enhance performance and relevance to the target audience. To tackle your project, I would start with a detailed audit of your current account settings, ensuring conversion tracking is properly configured. Then, I would optimize your keywords, ad copy, and bidding strategy while suggesting practical landing page enhancements to maximize lead generation potential. After implementing changes, I'd provide a straightforward report summarizing the adjustments and metrics to monitor. Could you share more about your target audience and any specific keywords you believe should be included? Additionally, what metrics are most important to you in measuring success? Thank you, Moh Harianto
$100 USD 7 päivässä
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Hi there, I’ve read your project details. It’s frustrating to see budget spent without a single lead to show for it, but honestly, this is a common issue with Google Search campaigns usually, it’s a gap between the search intent and the landing page experience. I don’t believe in "throwing money at Google" to see what sticks. My approach is to stop the bleeding first and then scale: 1. Stop the Wasted Spend: I’ll conduct a line-by-line audit to weed out irrelevant search terms and tighten your match types immediately. 2. Fix the "Missing" Conversions: Often, the ads are working, but the tracking isn’t. I’ll ensure your GA4/Google Ads tracking is set up correctly so we capture every form-fill accurately. 3. Align Intent: I’ll rewrite your ad copy and refine your landing page to ensure that the moment a U.S. accounting client clicks, they know they’ve arrived at the right place. 4. Actionable Insights: You won’t get a bunch of confusing data. I’ll provide a clear, plain-English summary of what was wrong, what I’ve fixed, and a 2-week plan to get your first qualified leads. I have experience turning underperforming lead-gen accounts around. I’m ready to dive into your account today to identify those "leaks." Could you share your landing page URL? I’d love to take a quick look to see if the issue is with the traffic or the page itself before we start. Best regards, Hasnat Jahan
$18 USD 7 päivässä
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Kasur, Pakistan
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Liittynyt tammik. 16, 2018
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