We are an existing auto dealer and we are beta testing a new concept of buying used vehicles. Our prospect would have access to an inventory list of all cars that are going to sell at dealer auctions one week prior to the actual dealer auction. We will bid on the car for them. No payment function needed on websight as we will use paypal for deposit and cashiers check for balance. Websight will have roughly 5-7 pages. [url removed, login to view] is a good example for the colors and the layout. Yet a more simpler layout is their sister company www carsdirect.com. This is the best example of how we want the layout to appear, colors especially. If you notice [url removed, login to view] has the dynamic flash to the right of the page where they list new cars. I would like a series of (dynamic) vehicles to randomly show up in the same flash function as well. These will be photos of used cars that we previously sold (testimonials).
The center point of index page would incorporate the Search function (as in [url removed, login to view]) by year, make, model(or year and make, vs. make and model, whatever would make the importing process easier for us)and "search all" available inventory. I would need an admin function to be able to manually import the vehicle inventory data which changes weekly (up to 5000 vehicles).
Somewhere on the index page above the fold I would like an introductory video that can be played at will (see [url removed, login to view]) for example of video, (their webdesign is not good). ....I would provide video which gives a brief introduction to the concept and our business.
The tabs of subdirectories will be on top as in cars. com Examples of other pages would be "about us", "research car values", "Testimonials", "Customer Forum", "FAQ", "Post Sale Results"
One subdirectory will be a testimonial page where I can upload photo and/or video testimonials.
One page would be a "post sale results" where I would import the actual (text) final bid results of the 4 auctions in our area, from the previous week.....this would be updated weekly. This way we have the PRE SALE list of available inventory when they search on the index page, and then the prospect can get a feel for what actual final bid prices are when they search on the post sales results page.
See attached word file for a small sample text of post sales results page.
The index page could maybe have thumbnail photos of cars that arein presale list (see index [url removed, login to view] photos) as many (smaller photos) as we can put along the lower part of the index page .
Initially, the layout of the websight will be changed according to recommendations made by Google Web Optimizer, we will need to move the different functions around according to what brings a better user experience and bigger ROI, ie... placing the search function, video, testimonials, photos, in different positions until we find the perfect arrangement according to Web Optimizer indications.