Up and coming shoe company that offers bare soles (sole of the shoe) and various laces to tie them.
We need an animation in Flash for the home page - see idea below:
The first thing you see…
A funky girl
Plants a seed
A shoe tree starts to grow.
Shoes begin to appear on branches
Shoes begin to sprout laces in all colors
Tree now looks like a colorful weeping willow
The girls hair and the shoe laces flow the same direction…(could stop here)
She picks a bare shoe from the branch
This needs to be an edgy and funky design.