I have been advertising with Facebook for about two months and have a reasonable working knowledge of how to create and post various types of ads with some success. However, a Facebook marketing consultant just showed me how to create Custom and Lookalike audiences and that made me wonder what else I should be using to increase the effectiveness of my ads.
I own a small, two person medical marketing business and know that I do not need to use all of the functionality of Ads Manager, but I want to make sure I am taking advantage of what I should.
I would also be interested in hearing the Pros & Cons of Facebook vs. Google Ads. When should I be using one over the other? Or should I be using both?