Meta Ads Specialist Needed to Increase Sales for Pakistani Haircare Brand

@eptikar

Drawing from my extensive experience and proven success as a Meta Ads specialist in the e-commerce realm, I am confident in my ability to effectively manage your Facebook and Instagram advertising for Ten Herbs. My experience is not only limited to managing campaigns, but also involves optimizing them for maximum sales, which aligns with your needs. My approach is deeply rooted in analyzing data. I believe this to be the foundation for developing stronger sales strategies. Understanding WooCommerce tracking and working with Cash on Delivery (COD) businesses are additional skills that set me apart. I appreciate the need to thoroughly account for COD orders, including confirmed, delivered and returned ones while identifying our Key Performance Indicators (KPIs). As an audit strategist, I believe valuing time is essential which encourages me to go above and beyond deadlines. My monthly management fee would offer you excellent value considering the ROI you can expect paced with my strategic plans; this would translate to increased sales proficiencies topping previous KPIs along with an improvement on the shopping experience for Ten Herbs customers. As part of our proactive strategy moving forward, I would recommend focusing on the 100ml and 250ml bottles to unlock increased profitability given the heavy repeat purchases these SKUs+tend to have. All in all, my candid commitment is to make your Ten Herbs a standout brand in the saturated haircare market in Pakistan.

@peculiarduke123

YOUR BIGGEST META ADS OPPORTUNITY MAY NOT BE FINDING A NEW AUDIENCE. IT MAY BE TURNING TEN HERBS’ EXISTING TRUST INTO A STRONGER FIRST PURCHASE. I reviewed the website, and one thing stands out: you already have several conversion angles that can make testing much more specific. The 50ml tester lowers the commitment for first time buyers, while the 250ml is positioned as the longer routine and is currently discounted from Rs.2,400 to Rs.1,600. You also have 1,000+ customer claims, reviews, COD, free nationwide shipping, and a strong 15+ year herbal story. I would use the existing Meta data to determine which audiences, offers and messages have already shown purchase intent before rebuilding campaigns. I’d then separate prospecting from retargeting, test the tester against the stronger 250ml offer, and track not just purchases but confirmed and delivered COD orders so optimization is based on real revenue rather than reported conversions. I’d also audit Pixel and purchase tracking before scaling spend. For the first 30 days, the priority should be finding a repeatable combination of audience, offer and creative angle before aggressively increasing budget. One question: do your previous campaigns show whether the 50ml tester or 250ml bottle produced the better delivered COD customers?

@mrpaulson

You specifically said you are not looking for someone who will “simply create campaigns or boost posts.” That is exactly where the value of this account sits: the existing campaign data, website journey, product structure, and COD behaviour should all inform what gets tested next. After reviewing Ten Herbs, the 50ml tester stands out as an interesting acquisition angle. At Rs.399, it gives new customers a lower commitment way to experience the product, while the 250ml bottle can become the stronger repeat or higher value purchase once trust has been established. The first 30 days should therefore combine historical campaign analysis with tracking and purchase validation, then test audiences, creative angles, retargeting, and the website versus WhatsApp journey based on actual order quality. For COD, I would also want reporting to distinguish confirmed, delivered, and returned orders so optimisation is based on real revenue rather than simply reported purchases. You’ll get campaign restructuring, Pixel and CAPI checks, audience research, testing, retargeting, regular optimisation, and weekly reporting around purchases, cost per purchase and ROAS. I can provide the requested campaign examples and results from my relevant e commerce work. Would you prefer the first campaign to use the 50ml tester as the entry offer, or push the 250ml bottle directly??

@Oluwaseyi221

The real challenge with Ten Herbs is not simply getting more people to click an ad. It is turning interest in a traditional herbal hair oil into profitable, delivered orders in a Cash on Delivery market, where reported purchases, cancellations and returns can tell very different stories. I need to see the existing campaign data, WooCommerce access details and current order figures in front of me, from there we can identify where Ten Herbs is losing profitable sales before more budget is pushed into the account. The tester bottle at Rs. 399 gives Ten Herbs a useful lower-commitment entry point, while the discounted 250ml bottle at Rs. 1,600 could be tested as the stronger value-focused offer. The first priority should be identifying which route produces the healthiest delivered-order economics, rather than assuming website checkout or WhatsApp will automatically win. My proposed management fee would be $130 per month, with the first 30 days focused on auditing existing data, checking tracking, reviewing the offer and funnel, testing selected audiences and messages, and reporting against actual order quality.

@jordanw166

Having reviewed the description and scope of your project, I am confident in my abilities as a digital marketer to meet and exceed your expectations. With my background in social media advertising and an understanding of the Pakistani market, I believe I am well-positioned to maximize your brand's potential on Facebook and Instagram. Harnessing my previous experience with Cash on Delivery businesses, specifically within e-commerce platforms like WooCommerce, I have developed a keen understanding of how to optimize campaigns for sales overreach or engagement. Drawing from my portfolio of e-commerce campaigns, I can provide you documented evidence of significant cost per purchase reductions and impressive ROAS figures. My methodological approach will be highly beneficial as I delve into your previous meta ads data for analysis and leverage it for strategic decision-making. To begin with Ten Herbs, I'll hone in on promoting your best-selling product with a compelling offer that caters to both website purchases and WhatsApp orders that maximizes revenue without compromising service quality. Over the first 30 days, I'll focus on meticulous A/B testing of audience variables, messaging tonality, and creatives ensuring we’re getting the most out of each.

@leeroyk1

Your existing Meta Ads campaigns likely lack the targeted optimization needed for your unique audience, impacting your overall sales performance. The challenge lies in translating previous insights into a refined strategy that drives conversions. With a strong background in e-commerce Meta Ads, I specialize in crafting data-driven sales strategies that focus on audience targeting, campaign restructuring, and performance analysis. My experience with brands targeting the Pakistani market equips me to tailor your campaigns for maximum impact. My operational workflow deploys a strategic mix of proprietary technical configurations alongside stable engineering core frameworks to deliver optimized system execution capabilities. How are you currently tracking conversions and managing audience segmentation across your campaigns? If the project scope remains fluid, let's initiate an immediate brief to review the technical details together. In the worst-case scenario, we map out your core technical constraints, and you walk away with a free strategic consultation and a clear blueprint to get your project completed. Talk soon, Lee-Roy.

@anushkas427

Hi, I reviewed Ten Herbs and see strong potential to build a profitable Meta sales funnel around its key USPs: 10 herbal ingredients, 15+ years of expertise, small-batch production, COD and free nationwide shipping. I have 1+ year of hands-on performance marketing experience managing 8–10 e-commerce and lead-gen brands across US, UAE, UK, Australia and India. I’ve managed significant Meta budgets, with results including 7x ROAS for a US e-commerce brand. For Ten Herbs, I would: • Audit previous campaigns, audiences, creatives and purchase data to identify winning patterns. • Verify Pixel, Purchase events and CAPI before relaunching. • Build prospecting + retargeting campaigns and test broad, interest and lookalike audiences. • Start with the 250ml bottle as the hero product due to its stronger value proposition, while testing the 50ml as a lower-entry option. • Prioritize website purchases for cleaner tracking and Meta optimization, while separately tracking WhatsApp/COD orders. • Optimize based on confirmed, delivered and returned orders, not just platform purchases. The first 30 days would focus on audit → tracking → restructuring → audience/creative testing → retargeting → optimization and scaling. I can share relevant e-commerce case studies and results. I’d focus on building a profitable system—not simply launching or boosting ads.

@ibrahimelhaddad

Hi, I checked out your Ten Herbs haircare store before writing this. E-commerce fit: I run Meta Ads and manage my own WooCommerce store (Estringo), so I'm comfortable with Ads Manager, Pixel/CAPI, and WooCommerce/COD order reporting. On COD: the number that matters isn't pixel "purchases," it's confirmed vs returned COD orders. I'd set up weekly reporting that splits these out so we optimize for orders that actually get paid. On WhatsApp vs checkout: if buyers convert via WhatsApp, that's real signal, not noise. I'd rather track it (or use offline conversions) than force everyone into checkout and risk hurting conversions. First 30 days: Week 1, audit/fix tracking. Week 2, relaunch with 2-3 targeted creative/audience tests. Weeks 3-4, add retargeting (visitors, cart abandoners) and start weekly reporting (spend, purchases, cost/purchase, ROAS, confirmed vs returned COD). Fee: around $120/month for management (excluding ad spend), reviewed after month one. Honest note: I'm Egypt-based, not Pakistan-based, and don't have a formal ROAS case-study deck yet, but I have daily hands-on experience with this exact stack. Happy to hop on a call and review your Ads Manager together first.

@PSaher

"My proposal to join the Project Management programme at MSM stems from a strategic goal to master the essential techniques required for cost-effective management of both large- and small-scale projects. I aim to deeply explore the core phases of project lifecycle—initiation, planning, implementation, and closing. Furthermore, I intend to leverage the practical tools provided in this course to ensure project results are delivered on time, within budget, and according to scope, while utilizing the individual coaching sessions to address real-world business challenges."