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Project Title: Meta (Facebook) Ad Campaign Optimization & Pixel Audit Specialist Project Overview We are seeking an experienced Meta Ads specialist to audit, troubleshoot, and optimize our current Facebook ad campaigns, as well as ensure the Meta Pixel and Conversions API (CAPI) are tracking conversions accurately. Scope of Work & Deliverables Meta Pixel & Tracking Audit: Verify full Meta Pixel installation and event firing (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase/Lead). Check Conversions API (CAPI) setup and ensure Event Quality Match scores are high. Diagnose and fix any duplicate events, missing parameters, or iOS tracking discrepancies. Test domain verification and Aggregated Event Measurement configurations. Campaign Audit & Optimization: Review current campaign structures, objectives, audience targeting, and placement settings. Identify ad fatigue, high CPA drivers, and low-performing creative or copy. Restructure ad sets (broad vs. lookalike/retargeting) for optimal budget efficiency. Implement A/B testing frameworks for creatives, headlines, and call-to-actions. Provide recommendations for scaling winning ads while maintaining or improving ROAS / Cost per Acquisition. Reporting & Handoff: Provide a clear summary report detailing fixes made, performance changes, and actionable next steps. Business portfolio ID: 130791382510842 (Meta)
Project ID: 40672527
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Active 5 days ago
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"Hello Hope you are doing well I’m a Meta-certified performance marketer with hands-on experience scaling ecommerce and D2C brands from awareness campaigns into profitable conversion-focused systems. Based on your current stage, the issue likely isn’t reach—it’s campaign structure, audience intent, creative sequencing, and conversion optimisation. My first step will be a full audit of your Meta , pixel setup, catalogue, attribution, creatives. Then I’ll restructure campaigns around conversion objectives with focused testing for: • High-intent and lookalike audiences • Retargeting flows for warm traffic • Creative angles that improve CTR and purchase intent • Budget allocation and bid optimization for stronger ROAS I’ll also implement detailed tracking and reporting so you can clearly see CAC, ROAS, funnel drop-offs, and profitable audience segments. I’ve worked with ecommerce brands where we improved ROAS from low-performing awareness setups into profitable acquisition campaigns through structured testing and funnel optimization. I can share relevant case studies/screenshots during discussion. Ready to start immediately once access is provided."
$30 USD in 7 days
2.7
2.7
121 freelancers are bidding on average $135 USD for this job

Hello, Hope you are doing well. Our team of 50+ Facebook Ads specialists has helped businesses generate leads, increase conversions, and improve ROI through data-driven advertising. Share your website or Facebook page, and we’ll review your business and create a customized strategy aligned with your goals. Facebook & Instagram Ads Services Include: Strategy & Planning: Goal setting, audience research, funnel planning, and budget allocation. Account Setup: Meta Business Manager, ad account structure, Pixel/CAPI, and event tracking. Creative Development: Engaging image/video/carousel ads, copywriting, and A/B testing. Campaign Management: Campaign setup, placements, bidding, budget optimization, and scaling. Audience Management: Custom/lookalike audiences and retargeting strategies. Conversion & Tracking: Pixel/CAPI validation, custom conversions, and attribution tracking. Performance Optimization: Regular monitoring, pausing underperforming ads, and scaling winners. Our focus is on building profitable campaigns, improving performance continuously, and delivering measurable, sustainable growth. Let’s work together to turn your advertising budget into meaningful business results. Best regards!
$100 USD in 30 days
10.0
10.0

Hi, I can audit your Meta Pixel, CAPI, events, AEM, and campaign structure, then fix tracking gaps, duplicates, attribution issues, and inefficient ad sets. I’ll optimize targeting, creatives, testing, and scaling around CPA/ROAS while providing a clear handoff report. Is your Pixel currently installed through Shopify, WordPress, or Google Tag Manager? Let's discuss in chat to proceed further.
$150 USD in 7 days
9.9
9.9

Hello, As a seasoned developer with over a decade of experience, I'm uniquely qualified to tackle your Meta Ads Optimization and Pixel Audit needs. With expertise in a wide range of technical areas including Meta, I possess the deep understanding necessary to perform an exceptionally effective audit, troubleshoot and optimize your Facebook ad campaigns. Specifically, I am well-versed in all aspects of Meta Pixel and Conversion API setup and am highly skilled at diagnosing and fixing common tracking issues such as duplicate events and missing parameters. Additionally, my proficiency in SQL is a valuable asset when it comes to monitoring Event Quality Match scores for CAPI, a critical task often overlooked by other specialists. Moreover, my experience extends beyond mere auditing; I have successfully restructured ad sets for optimal budget efficiency, implemented A/B testing frameworks, identified and resolved ad fatigue issues leading to higher costs per acquisition. I believe in producing results that you can monetise. Ultimately, I offer highly detailed reporting on fixes made, performance changes, and actionable next steps that you can implement immediately. Choosing me for this project would be an investment in unmatched expertise and meticulous solutions. Thanks!
$130 USD in 2 days
8.6
8.6

Hello , A successful advertising campaign is built on meticulous attention to detail and continuous optimization. As an accomplished digital marketer with over 15 years of hands-on experience, I believe I bring a unique blend of skills to this project that will guarantee your Meta Ads and Pixel are operating at their finest. Not only am I well-versed in Facebook marketing, but my expertise also includes SEO, an additional advantage when it comes to ensuring our pixels and conversions API track your campaigns accurately. My approach incorporates a comprehensive audit to verify your Meta Pixel installation and event firing, check the Conversions API setup, identify and remediate issues such as duplicate events or iOS tracking discrepancies, and test domain verification configurations. For your campaigns themselves, I will provide a thorough review, analyzing structures, objectives, targeting options, placements settings for redundancy or ad fatigue. Throughout my illustrious career, I have established a reputation for delivering measurable results and maximizing ROI for my clients. With 1300+ successful projects under my belt, including paid advertising campaigns that translate into increased organic traffic over time. Partner with me on this project - allow me to leverage my data-driven strategies and 15+ years of hands-on experience to help you dominate search engines for the right audience and increase your overall conversion rates. Thanks , Firoz
$80 USD in 30 days
8.8
8.8

Hi there, I can audit and optimize your Meta Ads setup, including Pixel event tracking, CAPI, Event Match Quality, duplicate/missing events, domain verification, and Aggregated Event Measurement. I’ll also review campaign structure, targeting, placements, creative fatigue, CPA/ROAS, and implement practical optimization and testing recommendations, followed by a clear report covering fixes and next steps. Could you provide access to the Meta Business Manager and confirm whether the Pixel/CAPI are currently installed through WordPress, Shopify, GTM, or custom code? Kindly send me a message to discuss more or directly award me. Thank you!
$230 USD in 5 days
8.3
8.3

Hi, I will start by auditing your Meta Pixel + CAPI event flow against actual campaign conversions, because inaccurate tracking can make otherwise good campaigns look unprofitable. I will identify duplicate or missing events, parameter issues, attribution gaps, and Event Match Quality problems before changing campaign strategy. Then I will audit the campaign structure, audiences, placements, CPA/ROAS, creative fatigue, and budget allocation, followed by targeted optimization and testing. Please share access to the Meta Business Manager and current campaign setup so I can begin with a proper audit. Please ping me to get started and get outstanding results. Thanks!!!
$200 USD in 7 days
8.1
8.1

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$60 USD in 3 days
7.5
7.5

Hi, I’ve reviewed your Meta Ads optimization and Pixel/CAPI audit scope, and I’m confident I can help you tighten tracking accuracy and improve campaign efficiency quickly. I have hands-on experience with Facebook Marketing, Google Adwords, and SEO-focused performance campaigns, including Pixel event audits, conversion tracking validation, audience restructuring, and ROAS/CPA optimization. I will audit Meta Pixel and Conversions API setup, verify event firing for key actions, identify duplicate or missing parameters, check AEM and domain verification, and then optimize campaign structure, targeting, placements, and testing strategy. You’ll receive a clear summary of fixes, findings, and next-step recommendations within 5 days. Do you already have server-side CAPI implemented through GTM, Shopify, or a custom integration? Best regards, KANIKA
$150 USD in 5 days
6.9
6.9

✅ Enhance SEO ✅ Increase Keywords Ranking ✅ Boost Website Authority ✅ Maximize Visibility ✅ Build Brand Awareness ✅ Drive Organic Traffic! Hello! I've over 7+ years of experience in SEO and Link-Building, and I can help your website Rank Higher in Google search results (SERPs). I'll implement strong ON-Page & OFF-Page SEO optimization to enhance your website's visibility and attract more organic traffic. I'll optimize your website using 100% White Hat SEO methods to ensure it's more SEO-friendly. And it will take you ahead of your competitors. I will provide quality work as per your requirements. ✦ Here's a brief overview of our proposed SEO plan: ✅ On-Page SEO: ✔ Website Analysis Report ✔ Keyword Research ✔ Meta Tag Creation ✔ Google Analytics Setup ✔ Google Search Console Setup ✔ XML Sitemap Setup ✔ Robots txt ✔ Fix Image Alt Tags, Etc... ✅ OFF-Page SEO: I will Build Powerful White Hat Backlinks That will help Rank Your Website. ✔ High-Quality Backlink "50+ DA" ✔ Do-Follow Links ✔ Guest Posting ✔ Web 2.0 ✔ Classified Ad Post ✔ Business Listing ✔ Article Submission ✔ Social Bookmarking ✔ Document Sharing ... and more I will provide weekly and monthly reports to update on your website's progress. If you hire me, I'll start working on your site right away. Looking forward to your prompt response. Best Regards @SEOAssistant
$45 USD in 31 days
6.9
6.9

Hi there, I see you're looking for an expert to audit and optimize your Meta Ads campaigns while ensuring your Pixel and Conversions API are working perfectly. I can help verify your Pixel installation, diagnose any issues, and restructure your ad sets to enhance budget efficiency. Additionally, I can implement A/B testing frameworks to maximize your ad performance. Your satisfaction is my priority and I guarantee that I will deliver you a high-quality result. Regards, Ali
$30 USD in 1 day
6.4
6.4

Being a seasoned professional in digital marketing, specializing in Meta Pixel and Facebook ad optimization, I am confident I can offer impactful solutions to your Facebook ad campaigns and tracking needs. My experience over the past five years ranges from fixing tracking issues to building robust systems for ecommerce platforms, lead generation sites, and agencies worldwide. Having worked extensively with Google Analytics, Google Ads, Facebook Pixel, and Meta Conversion API (CAPI), I am well-equipped to handle your requirements. I pride myself in delivering meticulous work. My prior use of debug tools for each platform ensures that you'll see precisely what's happening on your site in your dashboard. My adaptability across various platforms allows me to offer insights beyond Facebook ads; enabling me to work seamlessly across other platforms such as TikTok, Snapchat, Pinterest, Reddit, Twitter, and Quora pixels. To experience unquestionable Meta proficiency with tangible results from an expert fully conversant with Google Ads conversion tracking and Enhanced Conversions as well as GA4 migration & GTM, I invite you to reach out and discuss your project specifics further. Let's maximize your advertising investments together!
$200 USD in 3 days
6.6
6.6

Warm greetings! I specialize in Meta Ads optimization and conversion tracking, with over 9 years of experience improving campaign performance through accurate Pixel/CAPI setups and data-driven testing. Here's how I can help: * Audit Meta Pixel events, parameters, duplicate firing and conversion accuracy * Review CAPI, Event Match Quality, domain verification and Aggregated Event Measurement * Diagnose iOS tracking discrepancies and missing event data * Audit campaigns, audiences, placements, CPA drivers and ad fatigue * Restructure broad, lookalike and retargeting ad sets * Implement A/B tests and provide a clear optimization and scaling plan I’ll deliver a detailed report covering fixes, findings, performance opportunities and next steps. What platform is your website built on, and do you currently have server-side access for the CAPI setup?
$140 USD in 7 days
6.4
6.4

Dear Gabriel, I am Firoz, a seasoned digital marketing professional specializing in Meta Ads optimization and conversion tracking with over 8 years of experience. I understand the critical importance of precise Meta Pixel and Conversions API (CAPI) implementation to ensure accurate conversion measurement and compliance with domain verification standards. My approach to your project will include a comprehensive audit of your Meta Pixel setup, verifying event tracking for PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase/Lead events, while diagnosing any duplicate events, missing parameters, or discrepancies—especially for iOS users. I will ensure your CAPI integration is optimized with high Event Quality Match scores, alongside a thorough review of Aggregated Event Measurement configurations. On the campaign side, I will analyze your current structures, targeting, and creatives to identify inefficiencies, ad fatigue, and opportunities for A/B testing to enhance ROAS and reduce CPA. I will provide restructuring recommendations for ad sets to maximize budget efficiency and scale winning ads sustainably. Upon completion, you will receive detailed documentation including actions taken, measurable performance improvements, and strategic next steps for ongoing campaign success. I am ready to help elevate your Meta ad performance with technical precision and data-driven strategies. Best regards, Firoz
$100 USD in 7 days
6.5
6.5

Hi, I will help you run and optimize Meta Ads campaigns that focus on conversions, leads, and measurable business growth. I’m a Meta Ads specialist with 10+ years of experience helping brands generate real leads, real sales, and real ROI through high-performing Facebook & Instagram ad campaigns. I don’t just run ads—I build data-driven growth systems designed to scale your business profitably. 1. What I’ll Do for You: - Deep Audience & Competitor Research - Laser-Focused Targeting (Custom + Lookalike Audiences) - Scroll-Stopping Ad Creatives & Persuasive Copy - Strategic Funnel Planning (Awareness → Conversion) - Advanced Facebook Pixel Setup & Tracking - A/B Split Testing for Maximum ROI - Continuous Optimization & Scaling - Transparent Performance Reporting * My strategy is simple: Right Audience + Right Message + Right Optimization = Profitable Growth Let’s build campaigns that don’t just get clicks… but drive conversions. Best regards, Anju MA,
$100 USD in 30 days
6.7
6.7

I can optimize your Meta (Facebook) ad campaigns and ensure accurate tracking with Meta Pixel and Conversions API. I have successfully audited and improved ad performance for similar clients, resulting in increased ROAS and conversion rates. Interested in having a chat on how I can enhance your Meta ad campaigns and pixel tracking? Thanks, Faiz Social Media Marketing Strategist
$140 USD in 3 days
5.5
5.5

Hi, I can help you with this project. I have relevant experience with PHP and can handle the work from development to testing and delivery. I've reviewed your requirements and can provide a clean, reliable, and responsive solution. Let's discuss the details and get started. Best, Arslan Shahid
$30 USD in 7 days
5.7
5.7

Hello, I will help you set up and manage high-performing Meta Ads campaigns designed to generate leads, sales, and brand awareness for your business. With 8+ years of experience in digital marketing and paid advertising, I specialise in creating data-driven Facebook and Instagram ad campaigns that reach the right audience and maximise ROI. 1. My expertise includes: • Complete Meta Ads Account Setup • Facebook & Instagram Campaign Creation • Audience Research & Targeting • Pixel Setup & Conversion Tracking • Ad Creative & Copy Recommendations • Retargeting Campaign Setup • Lead Generation & Sales Campaigns • A/B Testing & Performance Optimization • Budget Management & Scaling Strategies • Campaign Monitoring & Reporting I focus on building conversion-driven campaigns that help businesses increase visibility, attract qualified leads, and improve overall advertising performance. Whether you need a new campaign setup or optimization of existing ads, I can help create a strategy aligned with your business goals and target audience. Let’s connect and discuss your objectives so I can develop an effective Meta Ads campaign that delivers measurable results. Best regards, Raghav MA,
$100 USD in 30 days
6.0
6.0

Hey there! I am ready to help you with Meta Ads Optimizer and Pixel Auditor, as per your requirements. I’m a Senior Marketing Manager with solid experience in PHP, Internet Marketing, SEO, Google Adwords, Facebook Marketing, Digital Marketing, A/B Testing, Meta Pixel. ✨ Let’s elevate your online presence! ✨ I’m happy to share more about myself and the value I can bring to your project. Let’s hop on for a quick discussion! Best, Kiran Shaikh
$50 USD in 3 days
5.6
5.6

Hi there, I see you're looking for someone to audit and optimize your Facebook ad campaigns, along with ensuring your Meta Pixel and Conversions API are set up correctly. My approach would start with a thorough review of your current setup to identify any tracking issues and optimize event firing. From there, I’d dive into your campaign structures, pinpointing areas like ad fatigue and high CPA drivers, and make recommendations to improve performance. With experience in A/B testing and audience targeting, I can help restructure your ad sets for better budget efficiency while maintaining high return on ad spend. I’ll also provide a clear summary report, detailing all the fixes made and next steps. Looking forward to potentially working together! Best regards, Muhammad Arshman
$70 USD in 4 days
5.4
5.4

The first thing I’d verify is whether the reported conversion data is trustworthy before changing campaign structure or budgets. I’d audit Pixel and CAPI event firing, deduplication, parameters, domain verification, and iOS attribution, then use the clean data to identify CPA/ROAS issues, audience overlap, creative fatigue, and inefficient placements. I’d also test the full funnel from PageView through Purchase/Lead rather than relying only on Events Manager diagnostics. Are you currently seeing a specific tracking discrepancy, or is this a full audit from scratch?
$250 USD in 5 days
4.9
4.9

Rotorua, New Zealand
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