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Direct-Response Meta Ads Expert Needed — 250-Unit DTC Product Test We are preparing a controlled market test for a new premium kitchen product priced at approximately $79. The product comes from an experienced direct-response entrepreneur with a significant history of successfully marketing consumer products nationally. Full details will be provided privately to selected candidates. The initial test will be limited to approximately 250 units. The objective is not followers, impressions or general brand awareness. We need to generate actual Shopify sales and establish a reliable customer acquisition cost (CPA) and ROAS. We need an experienced Meta advertiser who can personally manage Facebook and Instagram strategy, campaign setup, Shopify/Pixel tracking, creative testing, optimization and final performance analysis. This is a one-time fixed-price project with no monthly retainer or long-term commitment. Freelancer fee target: $750–$1,250 Separate advertising budget: approximately $2,500–$3,500 Maximum overall test investment: approximately $5,000 If the initial test demonstrates acceptable economics, the campaign could be scaled substantially and the successful freelancer would be considered for the larger rollout. PLEASE ANSWER: 1. Give two examples of physical consumer products you personally sold using Meta advertising. 2. What was the selling price of each? 3. What was the advertising spend? 4. What CPA did you achieve? 5. What ROAS did you achieve? 6. Were you personally responsible for managing the campaigns? 7. How would you allocate our $5,000 test budget? 8. What CPA would you consider successful for a product selling for approximately $79? Please provide actual performance numbers where possible. We are interested in sales and economics—not followers, likes or impressions. Additional information about the product, founder and creative assets will be provided privately to finalists.
Project ID: 40694909
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45 freelancers are bidding on average $3,628 USD for this job

As an agency that’s been at the forefront of digital marketing for over a decade, we’ve got the skillset and experience to take your new premium kitchen product to the next level. Our expertise doesn't just starts with social media ads; it spans across SEO, PPC, and email marketing to ensure a comprehensive campaign is delivered. We've managed ad spends exceeding $5 million for our clients, levitating their conversions and scaling their businesses. To answer your questions, one notable example of our successful meta advertising was with a fitness equipment client whose product was priced at $89. With an ad budget of $4000, we achieved an astonishing CPA of under $20, delivering an ROAS of 6. Another campaign we undertook was for a skincare brand whose products ranged from $70 to $120 dollars. We allocated budget smartly and maintained a targeted CPA between $25 and $30 while attaining an impressive ROAS of 4. Considering these previous successes and the detailed strategy spelled out in the project description, I would allocate your well-planned testing budget accordingly. I would assign significant amounts—approximately 40%—towards split testing of audiences, ad creatives, and optimization during the initial setup phase since accuracy at this stage will be pivotal for
$4,000 USD in 7 days
7.6
7.6

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, Google Adwords, Facebook Marketing, Advertising, Shopify, Social Media Marketing, Instagram Marketing, Facebook Ads and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$3,839 USD in 5 days
6.9
6.9

Hi, hope you're doing well! I'd love to help you run this Meta test and drive real Shopify sales with measurable CPA and ROAS. Here's my approach: Pixel and Shopify tracking set up clean from day one. Two to three ad sets tested early to find the winning angle fast. Creative rotation based on data, not guesses. Weekly performance reports with clear economics. Now to your screening questions: 1 and 2. Sold a skincare tool at $64 and a kitchen gadget at $89 via Meta. 3. Spent $1,800 and $2,400 respectively. 4. CPA was $18 and $22. 5. ROAS was 3.5x and 4x. 6. Yes, personally managed both. 7. Roughly $500 on setup and creative testing, $2,500 to $3,000 on paid ads, remainder for optimization. 8. For a $79 product, a CPA under $25 is solid. Under $20 is scalable. Three questions for you: What does your current creative look like — video, static, or both? Do you have a Shopify store ready or does that need setup too? Is there a hard deadline for completing the 250-unit test? Looking forward to helping you validate this product efficiently. Azeem Amin
$4,050 USD in 7 days
6.0
6.0

Hi, I'm Javier, a Meta Ads specialist with 9+ years selling physical products on Shopify, and a controlled test focused on real sales, CPA and ROAS (not vanity metrics) is exactly how I work. For a 250-unit validation test, the approach is to learn fast and cheap: verify Pixel/CAPI and Shopify purchase tracking first (a test is worthless if sales aren't measured), then split the spend across a few distinct creative angles and audiences, not variations of one, to find a real signal quickly. Kill losers early, concentrate budget on what sells, and read the economics on contribution margin, not just ROAS, so the CPA target fits a $79 product properly. I've personally sold physical consumer products via Meta with real CPA/ROAS numbers I can share, screenshots included, and I'd manage strategy, setup, tracking, creative testing and analysis myself. Happy to answer your detailed questions and walk through the numbers when we talk. Best, Javier
$4,000 USD in 30 days
5.7
5.7

I am interested in managing the direct-response Meta ads for this kitchen product test. With 7+ years of web development experience, I can handle the campaign setup, Pixel tracking on Shopify, and the performance analysis required to hit the target sales. I am prepared to focus entirely on acquisition economics rather than brand awareness metrics to validate the CPA and ROAS. Regards, Ajhar
$4,000 USD in 7 days
5.5
5.5

I’ve managed Meta campaigns focused on measurable outcomes rather than vanity metrics, with tracking, creative testing, audience optimisation, and conversion performance at the centre. Your controlled 250-unit Shopify test and focus on CPA and ROAS are exactly the type of campaign I’d approach analytically. I can handle the full setup across Meta, Shopify and Pixel tracking, test creatives and audiences, monitor performance, and optimise based on actual purchase data. I’d also provide a clear budget allocation and performance analysis throughout the test rather than simply running ads and reporting impressions. I’d be happy to have a quick, no-pressure chat about the product and test. Regards, Blaze Nicholas
$3,500 USD in 14 days
4.2
4.2

Hi, Aashiq here from Cape Town, South Africa. This project instantly caught my eye, so I had to reach out. I see you’re looking for an experienced Meta advertiser to boost sales for a premium kitchen product. The focus on actual sales rather than followers really aligns with my expertise. I’ve helped brands achieve significant ROI through targeted Meta campaigns. In the past, I successfully sold a kitchen gadget for $75 with a $1,200 ad spend, achieving a CPA of $30 and a ROAS of 6.5. Another product, a fitness accessory priced at $50, had a $800 ad spend with a CPA of $20 and a ROAS of 7. I’m confident I can achieve similar results for your product, and I’d be happy to share more success stories. Based on what you mentioned, here is how we would approach the project: - Develop a targeted audience strategy - Optimize creative testing for high-performing ads - Set up precise Shopify/Pixel tracking for accurate CPA analysis - Continuously monitor and adjust campaigns for optimal performance I assure you of clear communication throughout the project, delivering a seamless, user-focused solution optimized for performance. Best Regards, Aashiq
$4,500 USD in 7 days
3.9
3.9

Meta ads for a 250-unit $79 premium kitchen product, focused strictly on Shopify sales, CPA, and ROAS. Approach for the one-time market test: - Pixel + Conversions API verification, clean event tracking (Purchase, InitiateCheckout, AddToCart) - Campaign structure built around purchase optimization and full-funnel attribution - Creative testing plan (angles, hooks, UGC style variants) with tight feedback loops - Landing page + offer alignment checks to prevent wasted spend during early learning - Weekly performance analysis: CPA, ROAS, CVR, CTR-to-shopify-funnel drop-offs; then scale only winning ad sets Test budget allocation (within ~$5,000 total): - ~$3,000-$3,500 Meta ad spend split across 3-5 ad groups (separate creatives/angles) - ~$800-$1,200 dedicated to creative iteration using testing learnings - ~$300-$500 for measurement/attribution QA and reporting refinement - Remaining reserve for retargeting and scaling top performers Outcome emphasis: - Generate statistically meaningful economics for a $79 product - Identify the lowest CPA path and confirm ROAS stability before any larger rollout
$3,000 USD in 4 days
2.8
2.8

Hello, i looked through your requirements and understand this is a controlled Shopify sales test where the key result is profitable purchases, CPA and ROAS, not traffic or engagement i can personally handle the Meta strategy, Pixel/Shopify tracking, campaign structure, creative testing and daily optimization, with the $2,500–$3,500 ad budget kept separate from the freelancer fee. As a team, the implementation and testing can be handled quickly while keeping the data clean for the final analysis For the $79 product, i would target a test CPA around $20–25 initially and use the results to determine scaling potential Fernando
$3,000 USD in 30 days
0.0
0.0

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