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I’m looking for an experienced Meta Ads specialist / performance marketer to take ownership of building and scaling a Facebook & Instagram acquisition system for my Skool-hosted free course. This is not a social media management or “boost posts” role. I’m looking for someone who understands direct-response advertising, conversion tracking, audience building, creative testing, and scaling. THE GOAL The objective is simple: Facebook / Instagram → Skool Free Course → New Member → Track Conversion → Build Audiences → Find More People Like Them I want to build a reliable acquisition system that continuously brings qualified people into my free Skool course, while using conversion data to improve targeting and scale. WHAT YOU'LL BE RESPONSIBLE FOR 1. Meta Ads & Campaign Architecture Build the complete Facebook & Instagram campaign structure Set up cold, warm and retargeting campaigns Determine the correct campaign objectives and optimization events Build appropriate audiences and exclusions Develop a clear testing and scaling framework Structure campaigns so winning audiences and creatives can be identified quickly 2. Tracking & Attribution This is extremely important. I need the tracking system properly configured so we can identify the people who actually join the free Skool course. You'll be responsible for: Meta Pixel setup/configuration Meta Events Manager Conversion/event tracking Connecting Skool activity to Meta tracking where technically possible Custom audiences based on actual course members Lookalike audiences based on high-quality converters UTM tracking Testing and verifying that data is firing correctly I don't want to simply track clicks. I want to know which ads are producing actual Skool members. 3. Creative Strategy & Testing You should be able to either produce the creatives yourself or provide a clear creative strategy and direction. This includes: Ad concepts Hooks Primary copy Headlines Image ads Short-form video/Reels concepts Thumbnails Multiple aspect-ratio variations Creative testing frameworks We will continuously test different hooks, angles, creatives, audiences and offers to identify what produces the lowest-quality-adjusted CPL. 4. Optimisation & Scaling Once campaigns are live, I want someone who actually knows how to read the data and make decisions. You'll be expected to: Monitor campaign performance Identify winning/losing creatives Analyse CTR, CPC, CPM, CPL and conversion rates Identify where users are dropping off Pause or restructure underperforming campaigns Scale profitable campaigns responsibly Continuously introduce new creative tests Make decisions based on data rather than guesswork 5. Reporting Provide clear weekly reporting covering: Ad spend Leads / Skool members generated CPL CTR CPC CPM Landing-page conversion rate Best-performing campaigns Best-performing creatives Audience performance What you're changing next and WHY WHAT SUCCESS LOOKS LIKE Success isn't simply getting cheap clicks. I care about qualified people actually joining the Skool free course. The key metrics will be: Lower cost per qualified member + higher Skool conversion rate + scalable acquisition. Every scaling decision should be backed by data. WHO I WANT I'm looking for someone who has already done this successfully. Ideal experience: Proven Meta Ads experience Facebook + Instagram advertising Direct-response marketing Lead generation Online courses / coaching / info-products Skool or similar community platforms Meta Pixel & Events Manager Conversion tracking Custom & Lookalike Audiences Creative testing Scaling campaigns Funnel optimisation Experience generating leads for online education, coaching, trading/finance education, or other high-intent info-product businesses is a major advantage. IMPORTANT — PLEASE READ BEFORE APPLYING I am not looking for someone who has simply completed a Meta Ads course. I want someone who can show me real campaigns they've personally managed and real results. When applying, please include: 2–3 relevant case studies How much ad spend you personally managed Your average/achieved CPL and conversion rates where possible Examples of campaigns you've scaled Your experience with Skool or similar platforms How you would track a Skool member back to the specific Meta ad that generated them What you believe should be tested first in this funnel Your preferred pricing structure Applications without relevant case studies/results will be ignored. If you can build the tracking correctly, create a strong testing system, identify what works, and then scale it profitably, I’m looking for a long-term relationship rather than a one-off project. If you have the experience and proof, I’d like to hear from you.
Project ID: 40636803
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47 freelancers are bidding on average $153 USD for this job

Hello, I have over 14 years of experience in performance marketing, Meta advertising, conversion tracking, funnel optimization, and lead generation. I can build and manage a data-driven acquisition system focused on generating qualified Skool members rather than low-quality clicks. I will structure cold, warm, and retargeting campaigns, configure Meta Pixel and Events Manager, implement UTM tracking, and connect member activity with conversion data where technically possible. I will also build custom and lookalike audiences based on qualified members. My approach includes continuous testing of hooks, ad copy, images, short-form video concepts, audiences, and offers, followed by data-driven optimization and responsible scaling. Weekly reporting will cover spend, qualified members, cost per member, CTR, CPC, CPM, conversion rates, winning creatives, audience performance, and planned improvements. I can also provide relevant case studies and explain how I would track each Skool member back to the originating advertisement. Thanks & Best Regards
$30 USD in 7 days
8.1
8.1

I’ve worked on Meta lead generation funnels where the real challenge was not just getting clicks, but tracking actual qualified signups and feeding that data back into optimization. Your Skool funnel brief is clear, and I can help set up the campaign structure, pixel/events tracking, audience logic, UTMs, and a testing plan focused on qualified member acquisition. I also understand the importance of knowing which ads are producing real course joins rather than vanity metrics. If you want, I can share relevant examples of lead-gen and education-style campaigns I’ve managed and outline how I’d approach Skool attribution here.
$250 USD in 7 days
7.5
7.5

This is the kind of Meta ads project I like — clear funnel goal, strong focus on attribution, and decisions based on actual member quality instead of cheap traffic. I can help build the full Facebook/Instagram campaign structure, set up tracking as tightly as Skool allows, define testing priorities, and create a practical scaling framework. I also pay close attention to audience exclusions, event validation, and reporting so the data is actually useful. Happy to discuss the first tests I’d run for this funnel through here.
$240 USD in 7 days
6.0
6.0

Hello, I will help you grow your business and generate high-quality leads as your meta-ads specialist. As a Facebook Ads specialist with 8+ years of digital marketing experience, I create data-driven ad strategies that help businesses reach the right audience and maximize ROI. * My expertise includes: • Facebook & Instagram Ads campaign setup and management • Lead generation and conversion-focused strategies • Audience targeting & retargeting • Ad creative and copy optimization • Campaign scaling and budget optimization • Facebook Pixel setup & conversion tracking • Performance analysis and reporting I focus on building effective campaigns that improve reach, engagement, and conversions while reducing ad costs. Whether you need brand awareness, leads, or sales, I can help create a results-driven Facebook advertising strategy tailored to your business goals. Let’s connect and discuss how we can grow your business effectively. Best regards, Raghav MA
$100 USD in 30 days
5.8
5.8

Hi There! I specialize in Meta Ads and direct-response funnels with 9+ years of experience, building tracking-led acquisition systems that turn paid traffic into qualified Skool members. Here’s how I can help: 1. Build cold, warm, retargeting and scaling campaigns. 2. Set up Pixel, Events Manager, UTMs and conversion tracking. 3. Test creatives, audiences and optimize qualified-member CPL. Do you already have Skool-to-Meta conversion tracking available?
$140 USD in 7 days
5.2
5.2

You’re asking for more than ad setup here, and that’s exactly the right approach. The important part is building a system that connects Meta traffic to real Skool joins, then uses that data for retargeting, lookalikes, and smarter scaling. I can assist with campaign architecture, tracking verification, UTM structure, creative testing direction, and performance-based optimization logic. If needed, I can also explain the best practical way to track Skool members back to campaigns where platform limitations exist.
$230 USD in 7 days
5.2
5.2

Hi, I have carefully reviewed the project details and am excited about the opportunity to work on building and scaling the Facebook & Instagram acquisition system for your Skool-hosted free course. With a strong background in Meta Ads, direct-response advertising, and performance marketing, I am well-equipped to meet your objectives. My proposed approach includes developing a comprehensive Meta Ads & Campaign Architecture, setting up robust tracking and attribution systems, implementing a creative strategy and testing framework, optimizing campaigns based on data-driven decisions, and providing detailed weekly reporting to track key metrics. Having successfully managed similar projects in the past, I am confident in my ability to deliver measurable outcomes such as lower CPL, higher conversion rates, and scalable acquisition. I am eager to discuss how we can collaborate to achieve your goals and establish a long-term partnership. Looking forward to further discussing the project with you. Best regards, Aditya
$140 USD in 3 days
4.9
4.9

Hi, I will help you run and optimise Meta Ads campaigns that focus on conversions, leads, and measurable business growth. I’m a Meta Ads specialist with 10+ years of experience helping brands generate real leads, real sales, and real ROI through high-performing Facebook & Instagram ad campaigns. I don’t just run ads — I build data-driven growth systems designed to scale your business profitably. 1. What I’ll Do for You: - Deep Audience & Competitor Research - Laser-Focused Targeting (Custom + Lookalike Audiences) - Scroll-Stopping Ad Creatives & Persuasive Copy - Strategic Funnel Planning (Awareness → Conversion) - Advanced Facebook Pixel Setup & Tracking - A/B Split Testing for Maximum ROI - Continuous Optimisation & Scaling - Transparent Performance Reporting * My strategy is simple: Right Audience + Right Message + Right Optimisation = Profitable Growth Let’s build campaigns that don’t just get clicks… but drive conversions. Best regards, Anju MA,
$100 USD in 30 days
5.1
5.1

Hi there, Based on my understanding, you are looking to build a performance-focused Meta acquisition funnel that takes users from Facebook/Instagram ads into your free Skool course, tracks actual members rather than just clicks, and then uses conversion data to improve targeting and scale. I would start with the tracking and attribution foundation, including Meta Pixel, Events Manager, UTM structure and the connection between the ad journey and Skool membership activity wherever technically possible. From there, I would build the cold, warm and retargeting campaign structure with clear audiences, exclusions and testing/optimization events. A couple of questions I would like to clarify: 1. Do you already have Meta Business Manager, Pixel and Events Manager set up, or should I handle the initial tracking setup? 2. How are new Skool members currently tracked, and do you have any existing conversion data I can use as a baseline? There are several other things I would like to discuss around the tracking architecture, campaign structure, creative testing, audience strategy, attribution and scaling process, but due to Freelancer.com's character limit I can't cover everything here. Please open a chat with me so we can discuss the funnel in more detail, review your existing setup and clarify the complete scope before launching campaigns.
$500 USD in 30 days
4.8
4.8

⚡ I HANDLE THIS TYPE OF WORK REALLY WELL. I have just built a comprehensive Meta Ads campaign for a similar educational platform, focusing on high-quality lead generation. The goal is to create a reliable acquisition system that brings qualified members into your Skool course while tracking conversions effectively. I’ll set up the Meta Pixel correctly and develop a robust testing framework. Tracking user actions accurately is crucial, as is crafting compelling ad creatives that resonate with your audience. I will keep everything clear and simple, without burying you in technical nonsense. MESSAGE ME, WORST CASE YOU GET FREE ADVICE. Regards, Stefan.
$150 USD in 14 days
4.4
4.4

Hi, I’d be a strong fit for this because I have 7+ years of hands-on experience in Meta Ads, performance marketing, lead generation, funnels, and conversion optimization. I understand this is about building an acquisition system, not simply running ads. I’d structure the account around cold acquisition, warm audiences, retargeting, exclusions, and a clear testing and scaling framework. Tracking would be a priority, with Meta Pixel, Events Manager, UTMs, conversion events, custom audiences and Lookalikes configured and verified. Where technically possible, I’ll connect Skool membership data so we can identify which campaigns and creatives generate actual members rather than clicks. I’ll continuously test hooks, angles, creatives, audiences, placements and messaging, optimizing around qualified-member CPL, conversion rate, CTR, CPC, CPM and funnel drop-offs. Weekly reports will cover spend, members, CPL, conversion rate, winning creatives and audiences, plus exactly what I’m changing and why. I’m proficient with Meta Ads Manager, GA4, Google Tag Manager, Canva, Photoshop, CapCut and Looker Studio. I’m interested in a long-term partnership built around real conversion data and profitable scaling. I can provide relevant case studies, managed ad-spend figures, results, Skool/similar-platform experience and my preferred pricing structure.
$250 USD in 30 days
4.2
4.2

Hello, I'm Rohaan, a digital marketing specialist with 5+ years of experience in Meta Ads, Facebook, and Instagram advertising. I have successfully managed campaigns for lead generation, online courses, and community platforms, focusing on direct-response marketing and audience building. I understand your need for a reliable acquisition system to bring qualified individuals to your Skool free course. I will handle the complete campaign architecture, tracking, creative strategy, optimization, and reporting to ensure that we achieve lower CPL, higher conversion rates, and scalable acquisition. Let's discuss further to align our strategies and goals. I look forward to collaborating with you for a long-term partnership. Best regards, Rohaan
$30 USD in 7 days
2.2
2.2

Hi, I can build and manage a data-driven Meta acquisition system focused on generating qualified Skool members, not just clicks or cheap leads. • Campaign Architecture: Cold, warm and retargeting campaigns with clear audience exclusions, testing and scaling structures. • Tracking & Attribution: Meta Pixel, Events Manager, UTM tracking, conversion events and Skool member attribution where technically supported, with full event testing. • Creative Testing: Multiple hooks, angles, ad copy, static creatives and Reels concepts to identify winning combinations. • Optimisation: Continuous analysis of CPM, CTR, CPC, CPL, conversion rate and qualified-member cost, with controlled budget scaling. • Audience Building: Custom audiences from actual members, retargeting pools and Lookalike Audiences based on quality converters. • Reporting: Weekly reporting covering spend, members, CPL, conversion rates, winning campaigns/creatives and the next optimisation plan. My approach would start with tracking validation and funnel analysis, followed by controlled creative and audience testing before scaling the winners. I can also work with your existing creative assets or provide clear concepts, hooks and production direction. I’m comfortable with Meta Ads, conversion tracking, audience development and performance optimisation, with a focus on measurable acquisition rather than vanity metrics. I’d be happy to review the Skool funnel and recommend the first testing structure before launch.
$250 USD in 7 days
2.1
2.1

Hello, Greetings of the day I can build and manage the complete Meta acquisition system for your Skool free course, with the focus firmly on qualified members—not clicks or vanity metrics. I have 6+ years of performance marketing experience across Meta Ads and Google Ads, including conversion tracking, audience building, funnel optimisation, creative testing and scaling. ✅ Build cold, warm & retargeting campaign architecture ✅ Configure Meta Pixel, Events Manager & conversion events ✅ Track Skool member acquisition as accurately as the platform allows ✅ Implement UTMs and attribution across the funnel ✅ Build website, engagement, customer and lookalike audiences ✅ Develop hooks, angles, creatives and Reels testing concepts ✅ Test audiences, offers and creative variations systematically ✅ Monitor CPM, CTR, CPC, CPL and member conversion rate ✅ Identify winners and scale them while controlling acquisition costs ✅ Weekly reporting with clear actions and reasoning For Skool, I would first map the complete journey from Meta ad → landing/course page → registration → actual member, then determine the most reliable tracking method available through Skool, GTM/GA4 and Meta. I’d initially prioritise conversion tracking validation, audience research and creative-angle testing before increasing spend. Once sufficient qualified-member data accumulates, we can build stronger custom/lookalike audiences and scale based on proven economics.
$50 USD in 30 days
1.8
1.8

Hi, I hope you're doing well. I have carefully reviewed your project, Meta Ads Expert Needed to Build & Scale Skool Free Course Funnel | Facebook + Instagram , and I'm confident I can deliver a high quality solution tailored to your requirements. I'm a Full Stack Developer with 7+ years of experience building websites, SaaS platforms, AI powered applications, automation tools, web scrapers, lead generation systems, and custom software. I focus on delivering reliable, high quality solutions that meet business objectives while maintaining accuracy, performance, and scalability. I'd be happy to discuss your project in more detail and recommend the best approach before we get started. I look forward to working with you. Best regards, Abdul Salam Full Stack Developer | Technical Fixes | AI Automation | Lead Generation & Extraction Expert | Websites Dev
$30 USD in 7 days
1.9
1.9

Building and scaling a Facebook and Instagram acquisition system is no small feat. If tracking and conversion aren't set up properly, you risk wasting time and money on ads that don’t deliver real results. Without a clear strategy, you may end up attracting the wrong audience or, worse, no audience at all. I can create a robust Meta Ads campaign that not only drives traffic to your Skool course but also ensures that the right people are signing up. By implementing precise tracking and audience targeting, I'll be able to optimize campaigns based on real data. My approach includes continuous testing of creatives and strategies that will adapt as we discover what resonates with your audience. I have experience in successfully executing similar campaigns and am committed to revisions until you're fully satisfied with the results. What’s your timeline for launching this acquisition system? Also, do you have specific brand assets or messaging guidelines I should follow?
$100 USD in 7 days
0.6
0.6

Hello, With over 3 years of experience in Content Creation, Digital Marketing, and Meta Pixel, I am well-equipped to assist you in building and scaling your Facebook and Instagram acquisition system for your Skool-hosted free course. I understand the importance of direct-response advertising, conversion tracking, audience building, and scaling to achieve your goal of continuously bringing qualified individuals into your course. My expertise lies in Google Ads campaign management, Meta and Facebook advertising, B2B lead generation, landing page development, marketing funnels, conversion tracking, and more. I focus on generating qualified leads through targeted advertising and properly tracked marketing campaigns, ensuring measurable and aligned results with your business objectives. I would love to discuss your project further and collaborate on creating a successful lead-generation system. Best regards.
$99 USD in 7 days
0.0
0.0

Hi, I’m Muhammad Akmal, a Meta Ads Specialist focused on performance marketing, lead generation, conversion tracking, creative testing, and scalable acquisition systems. I understand you’re not looking for cheap clicks—you want actual qualified Skool members and a tracking system that shows which campaigns, creatives and audiences are generating them. My approach would be: • Build cold, warm & retargeting campaigns • Set up and verify Meta Pixel, Events Manager & UTMs • Track Skool signups as accurately as technically possible • Build custom & lookalike audiences from quality members • Test multiple hooks, angles, creatives and audiences • Optimise based on qualified-member cost, not just CPL • Scale winning campaigns while continuously testing new creatives • Provide clear weekly performance reports and next-step recommendations I’d start with a tracking/funnel audit, then test different creative angles and audience combinations to identify what produces the best-quality members. If the goal is to build a reliable Meta → Skool acquisition system that can be continuously optimised and scaled, I’d be happy to take ownership of it. Best, Muhammad Akmal
$200 USD in 30 days
0.0
0.0

Hello, I have over 14 years of experience in performance marketing, Meta advertising, conversion tracking, funnel optimization, and lead generation. I can build and manage a data-driven acquisition system focused on generating qualified Skool members rather than low-quality clicks. I will structure cold, warm, and retargeting campaigns, configure Meta Pixel and Events Manager, implement UTM tracking, and connect member activity with conversion data where technically possible. I will also build custom and lookalike audiences based on qualified members. My approach includes continuous testing of hooks, ad copy, images, short-form video concepts, audiences, and offers, followed by data-driven optimization and responsible scaling. Weekly reporting will cover spend, qualified members, cost per member, CTR, CPC, CPM, conversion rates, winning creatives, audience performance, and planned improvements. I can also provide relevant case studies and explain how I would track each Skool member back to the originating advertisement.
$140 USD in 7 days
0.0
0.0

Perfect here's what I'll do for you: First create a TOFU campaign for your free course with lead campaign that will redirect to landing page. second create remarketing campaign for people who interacted but not became new members; Discounts, benefits, community support we will try different type of angels of copy depending upon what work.(based on data.) proper installation of Pixel and CAPI. I have worked with B2C clients to land purchasing customers. can we talk about the project more
$300 USD in 7 days
0.0
0.0

Johannesburg, South Africa
Member since May 13, 2026
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