Jewelry Brand Social & Performance Marketing Manager

Social Media & Performance Marketing Manager (Jewelry Brand) Description: Hi, I’m the founder of Lustraa Luxe — a jewelry brand specializing in lab-grown diamond and moissanite jewelry, targeting international markets like the USA, Australia, UAE, and Europe. I’m looking for an experienced marketing expert who can handle **end-to-end growth**, including social media, paid ads, and basic SEO strategy. **Your Responsibilities:** • Plan and execute Facebook Group marketing strategy (posting, engagement, community building) • Identify and join relevant groups (wedding, engagement, jewelry, fashion) and promote products organically • Create engaging posts, discussions, and soft-selling content inside groups • Manage Facebook & Instagram ad campaigns (conversion-focused) • Test and optimize ad creatives (UGC, emotional, product-based videos) • Drive traffic to Etsy store (initial phase) and later to Shopify website • Improve engagement, followers, and brand presence • Suggest content ideas, hooks, and viral strategies • Basic SEO guidance for product pages and blogs **Requirements:** • Proven experience in eCommerce marketing (preferably jewelry/fashion/luxury) • Strong understanding of Facebook Ads & Instagram growth • Experience with Etsy or Shopify marketing is a big plus • Creative mindset (understands what content converts, not just looks good) • Data-driven approach (testing, scaling, optimizing) **Goal:** Build a strong brand presence and generate consistent sales through Instagram ads and organic content. **Budget:** Open to monthly or project-based (please share your proposal) **To Apply:** Please share: • Past results (ads or social media growth) • Example creatives or campaigns • Your strategy for a jewelry brand like ours Looking for long-term collaboration.

Project ID: 40519992