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We are looking for an experienced Meta Ads Expert to manage and scale paid advertising for a US-based healthcare/wellness brand. The ideal candidate should have proven experience running Meta (Facebook & Instagram) lead generation campaigns for healthcare, clinics, medical, chiropractic, wellness, or similar businesses in the US market. Key Responsibilities Set up and manage complete Meta Ads campaigns from strategy to execution. Develop campaigns focused on generating the maximum number of qualified appointments/leads. Test both Lead Generation campaigns and Website Conversion campaigns. Set up and optimize Meta Pixel, Conversions API, events, audiences, retargeting and conversion tracking. Continuously monitor campaign performance and optimize for lower CPL and higher-quality appointments. Conduct audience, competitor and creative research. Create and test different campaign structures, audiences, offers, hooks and messaging. Ensure campaigns comply with Meta's healthcare advertising policies. Creative & Video Responsibilities This is not only an ads-management role. We need someone who can handle the creative side end-to-end as well. You should be able to: Create short-form video ads/Reels for Facebook & Instagram. Edit existing footage into high-converting ad creatives. Create static image ads, carousels and other Meta ad formats. Develop strong hooks, headlines, CTAs and ad copy. Create multiple creative variations for A/B testing. Understand what type of creative works for cold audiences and healthcare patients. Continuously identify and produce new creatives based on campaign performance. What We Are Looking For Strong hands-on experience with Meta Ads Manager. Proven experience generating leads/appointments for US-based businesses. Healthcare/medical/chiropractic/wellness advertising experience is highly preferred. Strong understanding of conversion-focused advertising and funnel strategy. Ability to analyze campaign data and make decisions based on performance. Creative mindset with the ability to understand hooks, storytelling and direct-response advertising. Experience with video editing and graphic creative production. Ability to work independently and take ownership of results. Important We are looking for a performance-oriented person, not someone who simply sets up campaigns and waits for results. You will be responsible for the complete process: Strategy → Campaign Setup → Creative Production → Launch → Testing → Optimization → Lead Generation → Appointment Growth Our primary KPI is qualified appointments and overall campaign ROI, not simply impressions, clicks or cheap leads.
Project ID: 40672364
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38 freelancers are bidding on average ₹9,426 INR for this job

Hello, Hope you are doing well. We understand that successful Facebook Ads require strategic targeting, engaging creatives, and continuous optimization. Share your business page or website URL, and we’ll analyze your business, audience, and competitors to create a customized campaign focused on generating quality leads, increasing conversions, and maximizing ROI. My Facebook Ads Services Include: Strategy & Planning: Goal setting, audience research, funnel planning, and budget allocation. Campaign Setup: Meta Ads Manager, campaign structure, placements, bidding, and targeting. Creative Development: 4–5 engaging ad creatives with conversion-focused copy and A/B testing. Audience Targeting: Interest, behavior, geo-targeting, custom, lookalike, and retargeting audiences. Tracking & Optimization: Pixel/CAPI, conversion tracking, regular monitoring, budget optimization, and scaling. Performance Reporting: CTR, CPC, CPM, CPA, ROAS, leads, conversions, and actionable insights. My focus is on building high-performing Facebook campaigns that deliver measurable and sustainable business growth. Thank you!
₹10,000 INR in 30 days
10.0
10.0

Your KPI is qualified appointments, not cheap leads, so this needs more than basic campaign setup. For a US healthcare/wellness brand, the real challenge is getting compliant Meta campaigns, clean tracking, and creative that filters for intent instead of filling the pipeline with low-quality submissions. I’d approach this by tightening the tracking first, then testing lead form vs website conversion paths, audience angles, offers, and creative hooks based on appointment quality. I’ve worked on Meta lead generation and conversion campaigns where Pixel/CAPI setup, retargeting logic, and creative testing made the difference between volume and actual booked leads. Healthcare and wellness campaigns especially need careful messaging, policy-safe positioning, and ongoing creative refreshes so performance does not plateau. - Is this for one clinic/location or multiple locations/services? - Do you already have Pixel, Conversions API, and CRM/booking tracking in place, or should I handle that from scratch? - Will you provide raw footage/assets for the Reels and statics, or do you need the creative direction built end to end as well?
₹15,000 INR in 7 days
8.8
8.8

Hello, I’m Raj Kumar, a performance marketing specialist with 15+ years of experience in Meta Ads, lead generation, conversion tracking, and creative strategy. I can manage your US healthcare/wellness campaigns end-to-end, focusing on qualified appointments and lead quality rather than vanity metrics. I’ll test Lead Generation and Website Conversion campaigns, optimise Pixel/CAPI, audiences, retargeting, offers and creatives while maintaining compliance with Meta healthcare advertising policies. I can also handle ad copy, static creatives and short-form video concepts for continuous testing and optimisation. Can we discuss your service, target locations, and current Meta Ads performance? Best regards, Raj Kumar
₹5,000 INR in 30 days
8.0
8.0

The biggest risk in this kind of healthcare Meta campaign is generating leads that look cheap on paper but never turn into real appointments. To make this work, the campaign structure, tracking, retargeting, and creative all need to be built around qualified patient intent, not vanity metrics. I’d focus first on conversion tracking accuracy, then test lead forms against landing-page conversions with different hooks, offers, and audience segments. I’ve handled Meta campaigns that required both the media-buying side and the creative side together, because performance usually improves when ad copy, visuals, and funnel signals are optimized as one system. For healthcare and wellness, that also means keeping everything within Meta policy while still making the ads persuasive enough to move cold audiences. - Which services are you promoting first, and what does a qualified appointment mean for you? - Are there existing campaigns or creatives I can audit before rebuilding/testing? - What booking flow are leads going into after the click or form submit?
₹12,500 INR in 7 days
6.9
6.9

Hi there, I specialize in end-to-end Meta paid acquisition for US healthcare and wellness brands—combining full creative production with performance-driven optimization to drive high-intent, qualified appointments. How I will take full ownership of your growth: • Policy-Compliant Campaign Setup: Architect Meta Lead Ads and Website Conversion funnels adhering strictly to Meta's healthcare policies. Set up CAPI, Meta Pixel, and custom events for accurate tracking. • Creative Production (Video & Static): Write hooks, edit short-form Reels, dynamic carousels, and static ads (via Canva/Adobe CC) engineered to engage cold audiences. • Audience & Offer Testing: Deploy interest stacking, local geotargeting, and lookalikes paired with structured offer testing (hooks, CTAs, direct-response copy). • CPL & Appointment Optimization: Daily management to lower CPL while ensuring leads convert into actual patient bookings. I bring proven experience scaling US local healthcare and service appointments with a relentless focus on ROI over vanity metrics. I am ready to review your existing assets and launch winning campaigns. Let’s connect to discuss your appointment goals! Best regards, Tara D.
₹7,000 INR in 30 days
5.7
5.7

As a highly skilled Meta Ads Expert with an emphasis on creative content creation, I believe I'm a perfect match for your US Healthcare Meta Ads Campaign. My extensive experience in healthcare, matrimony, astrology and career applications ensures I have a strong understanding of what captures the attention of audiences and drive them to take action. Also, my expertise in AI-driven video creation and social media content editing will be instrumental in delivering engaging visuals for your ad campaigns on Facebook and Instagram. My performance-oriented mindset aligns well with your goals, wherein we prioritize qualified appointments and maximize the overall campaign ROI instead of simply focusing on impressions or clicks. I can take charge of the entire process from strategy to execution, ensuring that the campaigns are optimized for lowering CPL while consistently delivering high-quality results. In addition to my technical skills and experience in Meta Ads campaigns, my creative vision sets me apart. I understand the power of storytelling and direct-response advertising which are crucial in generating leads for your healthcare/wellness brand.I look forward to bringing my unique blend of creativity and strategic thinking into boosting appointment growth for your US-based healthcare brand. Let's collaborate on this project to create compelling messages that resonate with your target audiences and compel them to choose your brand as their trusted partner for medical services.
₹6,500 INR in 1 day
5.8
5.8

Since you want end-to-end ownership from strategy through creative production and optimization, the success of this project will depend on strong tracking and fast creative iteration. In healthcare/wellness, weak attribution and generic ad angles usually cause wasted spend long before scaling becomes possible. My first move would be to map the funnel, verify Pixel/CAPI/events, and build tests around lead quality, appointment rate, and CPL together. I’ve supported lead-gen campaigns where short-form video, static variations, audience testing, and retargeting had to work together rather than in isolation. That matters even more for US medical and wellness brands, where compliant messaging, trust-building, and conversion intent need to be balanced very carefully. - Are you sending traffic to a website funnel, instant forms, or both? - Do you have past CPL / appointment-rate benchmarks from earlier Meta campaigns? - How many fresh creatives do you expect to be produced/tested each month?
₹12,500 INR in 7 days
5.0
5.0

Hi, I'd keep the editing work tight and purposeful — every sentence earning its place rather than padding things out. Here's what I'd cover: • Key Responsibilities • Set up and manage complete Meta Ads campaigns from strategy to execution. • Test both Lead Generation campaigns and Website Conversion campaigns. • Conduct audience, competitor and creative research. • Create and test different campaign structures, audiences, offers, hooks and messaging. • Ensure campaigns comply with Meta's healthcare advertising policies. The goal is writing that reads naturally and actually gets read, not something that just looks complete. Want a short outline first before committing to the full piece?
₹7,000 INR in 4 days
5.1
5.1

Hi there, Scaling US healthcare and wellness campaigns requires combining strict Meta policy compliance with high-hook direct-response video creatives and robust conversion funnels built for qualified appointments—not just vanity metrics or cheap leads. I specialize in managing end-to-end Meta performance ad funnels (strategy, production, setup, optimization). How I’ll Scale Your Qualified Appointments: Full Creative Production: Edit existing footage into high-converting short-form video ads/Reels, design static carousels, and write strong direct-response copy featuring proven healthcare hooks. Technical Infrastructure: Deploy Meta Pixel, CAPI, custom conversion events, and HIPAA/Meta policy-compliant retargeting pools to ensure 100% data accuracy. Dual-Funnel Strategy: Test On-Instant Lead Forms vs. Dedicated Landing Page Conversions to continuously optimize cost-per-appointment (CPA) and lead quality. Aggressive A/B Testing: Monitor accounts daily, testing offers, audience segments, and fresh ad creative iterations to consistently drive down cost-per-lead (CPL) and grow appointment volume. Ready to review your current creative assets and ad account setup. Let's connect! Best regards, Rajat Pathania
₹7,000 INR in 30 days
5.1
5.1

Hello, Hope everything is going well I’m Rajkumari from GClickWebTech, helping startups use Facebook & Instagram Ads in a smart and budget-conscious way. How Meta Ads Help Startups- ▪️ Quick visibility ▪️ Targeted audience reach ▪️ Measurable lead and sales tracking What I Manage- ▪️ Ads account & pixel setup ▪️ Campaign & ad set structure ▪️ Audience research & interest targeting ▪️ Creative and copy recommendations ▪️ Performance tracking & optimization Why Choose Me- Simple communication, transparent work, and steady growth. Let’s connect on chat and explore a plan that fits your budget. Regards Rajkumari Meta Ads Specialist | GClickWebTech
₹7,000 INR in 30 days
4.2
4.2

There’s something genuinely frustrating about watching an ad account celebrate “leads” while the appointment calendar stays disappointingly quiet. A cheap lead is not necessarily a good lead, especially in healthcare. That gap between what Meta reports and what actually reaches the clinic is where I’d focus. I’d first dig through the existing campaigns, tracking, audiences and creative to understand where that gap is coming from. Then I’d rebuild what needs rebuilding, get Pixel, CAPI and events properly aligned, and test Lead Gen against Website Conversion where it makes sense. I’d also keep the healthcare policy side tight from the beginning. Then comes the part I really enjoy: the creative testing. I’d take your footage and turn it into different Reels, statics and carousels, each with a reason behind the hook, offer or angle. If something brings cheap leads but poor appointments, I’m not interested in celebrating it. I want to know why and fix it. If we looked at your last few campaigns together, do you think the bigger problem is getting enough leads, or getting the right people to actually book?
₹8,300 INR in 5 days
4.2
4.2

Dear Client, I can manage and scale your Meta Ads campaigns for your US-based healthcare and wellness business, with a clear focus on qualified leads, appointments, and ROI. I have 6+ years of experience in Meta Ads, lead generation, conversion tracking, creative testing, and campaign optimization. I can handle the complete process from strategy and campaign setup to Pixel and Conversions API setup, audience research, retargeting, and daily optimization. I can share my relevant work and case studies in the chat box. Looking forward to your response on chat box. Thanks.
₹4,000 INR in 10 days
3.5
3.5

Hi, Your project is a strong match for my work with Meta Ads, performance creatives, and lead generation. I can handle campaign strategy, Lead Gen and Website Conversion campaigns, Pixel/CAPI/events, audiences, retargeting, short-form video ads, static creatives, hooks, CTAs, A/B testing, and performance optimization. I also create the ad creatives myself, so campaign data and creative iterations stay connected. I want to be transparent: I don't claim a US healthcare case study I cannot demonstrate. My experience is in hands-on Meta Ads, lead-focused campaigns, creative production, and performance analysis. I also understand that healthcare advertising requires extra care with Meta policies, messaging, and tracking. For the listed budget, I suggest an initial setup and launch sprint: strategy, tracking review, campaign structure, audiences, initial creatives, launch, and first optimization cycle. Budget: ₹12,500 Timeline: 5–7 days If the initial work goes well, ongoing management can continue as a separate milestone. Best regards, Yaroslav
₹12,500 INR in 7 days
2.6
2.6

Hi, I have 5+ years of experience in digital marketing, paid advertising, creative strategy, video editing, and performance-focused campaigns. I can work across strategy, campaign setup, audience research, creative production, testing, optimization, and reporting, with the main focus on generating qualified leads and appointments. I have experience working with Facebook and Instagram campaigns, including Lead Generation and Website Conversion campaigns, retargeting, audience testing, creative testing, Pixel/event tracking, and performance optimization. I also understand the importance of following Meta's advertising policies, particularly when working with healthcare and wellness-related offers. On the creative side, I can produce and test short-form video ads, Reels, static ads, carousels, hooks, headlines, CTAs, and different creative variations. Rather than running the same creative for weeks, I prefer continuously testing different angles and using campaign data to understand what is actually driving better-quality enquiries. My process would be: Research → Strategy → Campaign Setup → Creative Production → Launch → Testing → Optimization → Scaling Lets connect and discuss Best regards, Jeenal
₹11,000 INR in 10 days
2.1
2.1

Understanding your goal of generating qualified healthcare appointments through Meta, I’m well-equipped to manage the complete process from strategy through creative production and optimization. I focus on performance-driven campaigns where lead quality and ROI matter more than vanity metrics. I can handle Meta Ads Manager setup, Pixel/CAPI tracking, audiences, retargeting, campaign testing and ongoing optimization. On the creative side, I can produce Reels, short-form video ads, static creatives, hooks, copy and multiple variations for A/B testing. I’ll continuously analyze CPL, lead quality and appointment performance to identify what should be scaled or replaced while keeping campaigns aligned with Meta’s healthcare policies. With experience in Meta Ads, video editing, AI creative tools and conversion-focused marketing, I’m ready to start. Regards, Enrique
₹7,000 INR in 7 days
0.9
0.9

YOU ARE NOT LOOKING FOR CHEAP LEADS. YOU ARE LOOKING FOR QUALIFIED APPOINTMENTS THAT MAKE YOUR AD SPEND WORTH IT. That distinction is important, especially in US healthcare where a campaign can look healthy inside Ads Manager while the actual appointment quality tells a very different story. I would treat the creative, targeting and tracking as one system rather than separate tasks. The goal is not simply to find an audience that submits a form, but to understand which combination of audience, offer, hook and creative is producing people who actually move toward an appointment. I can handle the full process: • Meta campaign setup across Lead Generation and Website Conversion objectives. • Pixel, CAPI, events, audiences and conversion tracking. • Short-form video, static and carousel creatives built for cold audiences. • Multiple hooks, offers and messaging angles for structured testing. • Retargeting and ongoing creative iteration based on performance. • Monitoring CPL alongside lead quality and appointment outcomes. • Healthcare-compliant messaging to protect the account while scaling. One thing I would want to establish early is this: are you currently optimizing Meta toward lead submissions, booked appointments, or a downstream qualified-appointment event? That will tell me where the biggest opportunity is before I start changing campaigns.
₹7,000 INR in 7 days
0.6
0.6

Hi, I can manage the complete Meta Ads growth process for your US healthcare/wellness brand—from strategy and tracking to creative production, testing and appointment generation. I’ll build and optimise both Meta Lead Form and Website Conversion campaigns, with Pixel, CAPI, event tracking, retargeting and audience segmentation properly configured. My focus will be **qualified appointments and ROI**, not simply cheap leads. I’ll continuously test audiences, offers, hooks, messaging, placements and campaign structures while monitoring CPL, lead quality, appointment rate and conversion performance. On the creative side, I can produce and edit short-form Reels/videos, static ads, carousels and multiple variations for systematic A/B testing. Creative decisions will be based on actual performance data and patient/customer intent. I’ll also ensure campaigns follow Meta’s healthcare advertising requirements and avoid problematic claims or targeting. My approach is: **Research → Tracking → Strategy → Creative → Launch → Test → Optimise → Scale** I can take full ownership of the account and provide clear performance reporting with actionable next steps.
₹12,500 INR in 30 days
0.0
0.0

As a seasoned expert in building and managing high-performing digital ecosystems, I believe I am an ideal candidate for your US Healthcare Meta Ads Campaign. Your project encompasses two of my core skills: digital marketing and content creation. Having been in the industry for over a decade, I have accumulated formidable expertise in Facebook & Instagram lead generation campaigns, particularly for healthcare-related businesses in the US market. What sets me apart is not only my ability to set up and optimize campaigns but also my knack for crafting compelling creative content. I possess comprehensive understanding of what works for cold audiences in healthcare, a vital element that your project hinges upon. Alongside, my skillset extends to analyzing campaign data and making informed decisions, which aligns perfectly with your focus on quality appointments rather than mere impressions or clicks. Besides the technical prowess on Meta platforms, my broader technology resume would bring valuable insights to the table. It's not just about leads generation; it's about building sustainable digital solutions that scale with your business—a philosophy I always stand by. With my help, rest assured that you will not just get a campaign handler but a strategic technology partner who shares your outcome-driven mindset. Let's connect today to better understand your vision and I'll provide you with a robust roadmap to exceed your targets.
₹7,000 INR in 5 days
0.0
0.0

Hi, Regarding your US Healthcare Meta Ads Campaign: executing this cleanly requires strict data normalization to preserve customer records, product variant metafields, and 301 redirect mapping for SEO protection. Here is how I structure the delivery: 1. Stage 1 (30% Milestone): Full catalog schema audit, data mapping, and staging environment configuration. 2. Stage 2 (40% Milestone): Complete migration/build, responsive frontend styling, checkout integration, and custom app wiring. 3. Stage 3 (30% Milestone): Payment gateway sandbox testing, speed optimization, and final deployment with 100% commercial IP transfer. All deliverables include full commercial IP transfer upon milestone approval. During Stage 1, I also provide an interactive staging link for live progress review. Happy to discuss specific requirements right here in Freelancer chat. Are there any custom third-party apps or custom fields (ACF/metafields) that require dedicated API mapping? Best regards, Tumisang
₹9,400 INR in 7 days
0.0
0.0

Hello! Before we start, I’ll do 1 of these 3 things for free: — Audit your current Meta Ads funnel and identify where leads are lost before booking. — Prepare 3 healthcare ad concepts/hooks for the US audience. — Review Pixel/CAPI events and identify tracking or attribution gaps. What I’ll do: — Build a Meta Ads strategy focused on booked appointments, not cheap leads. — Research US healthcare audiences, competitors and winning angles. — Set up Lead Form and website conversion campaigns. — Configure Pixel, CAPI, events, audiences and retargeting. — Create and edit short-form video ads/Reels. — Design static and carousel creatives. — Write hooks, headlines, CTAs and conversion-focused ad copy. — Run structured A/B tests across creatives, offers and audiences. — Optimize campaigns regularly to reduce cost per booked appointment. — Monitor lead quality and ROAS, not just CPL. — Keep campaigns aligned with Meta healthcare advertising policies. — Provide clear performance reports and scaling recommendations. I’m ready to start immediately with the funnel, tracking and campaign audit. Message me here and we can get started.
₹12,000 INR in 7 days
0.0
0.0

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