eCommerce Manager for Direct-to-Consumer Growth

$60-140 USD / hour

Closed

Posted 10 days ago

$60-140 USD / hour

Project Title eCommerce & Digital Marketing Manager for DTC Growth Project Type Hourly Project Suggested Budget USD $60–$140/hour, depending on experience and agreed scope Suggested Skills — chọn tối đa 5 skills trên Freelancer eCommerce, Internet Marketing, Google Analytics, Google Ads, Conversion Rate Optimization Project Description We are looking for an experienced eCommerce & Digital Marketing Manager to support ongoing direct-to-consumer growth for a performance automotive parts and accessories business. This is a remote, freelance hourly project for an independent contractor. The expected workload is approximately 20–40 hours per week, depending on campaign volume, business priorities, and the scope agreed through Freelancer. All communication, project coordination, file sharing, time tracking, invoicing, and payment will remain on Freelancer.com. Project Overview The selected freelancer will help improve the performance of our direct-to-consumer eCommerce business across digital marketing, site experience, analytics, and conversion optimization. We are looking for someone who can combine strategy with hands-on execution. You should be comfortable reviewing performance data, identifying growth opportunities, improving paid media efficiency, optimizing the customer journey, and turning insights into practical actions that support revenue growth. Main Responsibilities 1. eCommerce Strategy & Site Performance You will help manage and improve overall eCommerce performance across key commercial metrics, including traffic quality, conversion rate, average order value, revenue, and repeat customer behavior. This may include reviewing site merchandising, product positioning, promotional priorities, seasonal campaigns, landing page performance, and customer journey friction points. 2. Digital Marketing & Paid Media You will support strategy and optimization across acquisition channels such as paid search, paid social, and display advertising. Responsibilities may include campaign performance review, budget recommendations, targeting improvements, creative direction, channel prioritization, and identifying where campaigns should be scaled, refined, paused, or restructured. All marketing activity must follow applicable laws, advertising platform policies, and ethical marketing standards. We are not looking for spam, deceptive tactics, unauthorized account activity, or any prohibited marketing practices. 3. Analytics, Reporting & Insights You will analyze performance using tools such as GA4, Looker Studio, and relevant reporting dashboards. The goal is not only to report numbers, but to identify what should be improved next. You should be able to translate data into clear recommendations related to traffic, revenue, conversion, customer behavior, paid media efficiency, and testing opportunities. 4. Conversion Rate Optimization You will help improve conversion performance across landing pages, product pages, site flows, messaging, and broader customer experience. This may include developing CRO hypotheses, planning A/B tests, reviewing test results, and recommending changes based on behavioral data and commercial impact. 5. Cross-Functional Coordination You may coordinate with internal marketing, product, merchandising, CRM, and external contributors where needed. You should be able to communicate clearly, document recommendations, and keep growth work organized across campaigns, analytics, and site optimization. Expected Working Rhythm The project will follow a performance-focused cadence. Daily or near-daily work may include checking campaign and site performance, reviewing key traffic/conversion/revenue trends, and identifying immediate issues or opportunities. Weekly work may include campaign optimization, analytics review, dashboard updates, testing recommendations, and coordination around execution priorities. Monthly work may include strategic reporting, budget recommendations, CRO roadmap updates, and identifying new opportunities to improve revenue, efficiency, and customer experience. Expected Deliverables The selected freelancer may be responsible for: eCommerce performance recommendations Campaign optimization plans Weekly performance summaries Monthly strategic reports Reporting dashboard updates CRO testing roadmap Landing page and customer journey recommendations Paid media and conversion improvement recommendations Success Metrics Success will be evaluated based on agreed project goals, which may include: Revenue growth Conversion rate improvement Average order value improvement Return on ad spend Paid media efficiency Customer retention or repeat purchase improvement Quality and clarity of reporting and recommendations Experience We Are Looking For Please apply if you have: 2+ years of experience in eCommerce, digital marketing, or performance marketing Experience supporting or managing direct-to-consumer eCommerce growth Hands-on experience with GA4 and reporting dashboards Experience with paid search, paid social, or display campaign optimization Practical understanding of CRO and customer journey optimization Strong analytical skills and the ability to turn data into action Clear communication and organized project management habits Nice to Have The following experience is helpful but not required: Hotjar, Microsoft Clarity, or similar behavioral analytics tools Looker Studio dashboard building eCommerce merchandising strategy Agency or contractor coordination Automotive, performance parts, aftermarket, retail, or multi-brand eCommerce experience Access & Confidentiality Access to analytics, advertising accounts, internal dashboards, or business materials will only be provided to the selected freelancer after the project is awarded through Freelancer and after any required permissions or confidentiality steps are completed on-platform. Please do not request or share private contact details outside Freelancer. All project communication should remain within Freelancer messages and project tools. Compensation This is an hourly Freelancer project. The expected range is USD $60–$140/hour, depending on experience, seniority, and agreed responsibilities. Performance-based bonuses may be considered for clearly defined outcomes, but any additional payment must be agreed and processed through Freelancer. How to Apply Please submit your proposal through Freelancer and include: A brief introduction Relevant DTC eCommerce or performance marketing experience Examples of eCommerce growth, conversion improvement, or paid media performance you have supported Your experience with GA4, Looker Studio, CRO, and behavioral analytics tools Your preferred hourly rate Your weekly availability Any relevant automotive, retail, merchandising, or multi-brand eCommerce experience We are looking for a long-term freelance collaborator who can help improve the full digital growth engine across acquisition, conversion, analytics, and customer value.

eCommerce

Digital Marketing

Google Analytics

Conversion Rate Optimization

Project ID: 40427952

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Active 9 days ago

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27 freelancers are bidding on average $94 USD/hour for this job

@rashidullpe

Hello, As a digital marketing expert specialising in Google Ads and Analytics, I am confident I can be a valuable asset to your company's direct-to-consumer eCommerce growth. With over five years of hands-on experience, I have helped numerous eCommerce brands like yours scale profitably while ensuring their tracking is always accurate. My skills go beyond just running ads - I hold Google certifications in Search Ads, Google Analytics, and AI-Powered Shopping Ads - so you're guaranteed to work with a professional who's up to date on Google's latest standards. My approach to digital marketing is holistic - i.e., I do not simply run ads or set up tracking codes; I ensure these efforts coordinate seamlessly together. This is essential for clean data and a successful advertising campaign. My previous clients have seen improved ROAS, reduced CPA, and better decision-making backed by precision tracking setups that don't leak money. Overall, the digital ecosystem requires clear strategy combined with hands-on execution, and this is just what I offer. From managing site performance and improving conversion rates to enhancing digital marketing across various channels - my capability ranges widely. By analyzing tool-generated data like GA4 and Looker Studio, I deliver actionable insights that drive revenue growth. Let's discuss how we can boost your bottom-line through strategic digital marketing tactics, effective data analysis, ad optimization and conversion rate optimization.

$100 USD in 10 days

5.0

(19 reviews)

5.1

@TheSecondSource

Hey! I specialize in DTC eCommerce growth and performance marketing with 9+ years helping brands scale revenue through paid media optimization, CRO, and data-driven decision systems. Here’s how I can help: * Optimize paid search and social campaigns to improve ROAS and reduce CAC * Build GA4 and Looker Studio dashboards for clear revenue and conversion tracking * Improve product pages, funnels, and landing pages for higher conversion rates * Translate performance data into weekly actions, tests, and scaling opportunities I’ve worked closely with eCommerce brands on conversion optimization, customer journey analysis, and performance reporting, focusing on turning data into direct revenue improvements. Could you clarify whether your primary focus right now is scaling paid acquisition, or improving on-site conversion performance first so I can prioritize the roadmap correctly?

$100 USD in 40 days

5.0

(7 reviews)

4.2

@revival786

Greetings, I understand you need an eCommerce and Digital Marketing Manager for a DTC automotive parts business. 20 to 40 hours per week. Responsibilities: eCommerce strategy (CVR, AOV, repeat purchase), paid media (Google Ads, Meta), analytics (GA4, Looker Studio), CRO (A/B tests, landing pages), cross-functional coordination. Required experience: 2+ years DTC eCommerce, GA4, paid search/social, CRO. Nice to have: Hotjar, automotive experience. Here is how I will work: I will first audit your current site and ad accounts. I will review traffic quality, checkout funnel, and product merchandising. I will then create a prioritized action plan: quick wins (e.g., underperforming ad sets, weak CTAs), medium-term (landing page tests, audience segmentation), and long-term (retention campaigns, new channel tests). I will execute daily optimizations, weekly reporting, and monthly strategic reviews. I will use GA4, Looker Studio, and Clarity for insights. I will document all experiments. I am ready to begin as soon as you share GA4 and ad account access. Thanks, Revival

$60 USD in 40 days

4.9

(5 reviews)

4.3

@HNamdar

Your DTC business needs someone who can work across acquisition, conversion, and analytics without needing to be told what to look at next. My background covers 13 years of digital marketing with hands-on experience managing Google Ads and paid social campaigns for eCommerce clients, using GA4 and Looker Studio to find what the data actually means for revenue rather than just reporting surface metrics. I have a track record of reviewing campaign performance, identifying where spend efficiency is leaking, and making structural changes that stick. For a performance automotive parts business specifically, the buyer intent signals on search are usually very strong, so that is where I would start before widening to paid social and CRO work. Happy to discuss your current setup and where you think the biggest gaps are.

$100 USD in 30 days

5.0

(3 reviews)

2.9

@NEHABHAT92

With almost a decade working with web and mobile development, my team and I have the technical expertise, business acumen, and keen understanding of the ecommerce landscape that is particularly well-suited to your project. Our focus on providing seamless user experiences aligns directly with your need for converting site visitors into customers. We can identify product positioning and promotional strategies to increase conversion rates while optimizing traffic quality and the customer journey throughout your site. Moreover, we are no strangers to navigating the increasingly complex world of paid media platforms. Our familiarity with google analytics and google ads will ensure that we make informed decisions about channel prioritization, targeting optimization, budget allocation, and creative direction. Given our practices align with ethical marketing standards and legal requirements, you won't have to worry about spam or prohibited marketing practices. Overall, our approach involves using data insights from GA4 analytics tools such as Looker Studio, to identify quality traffic sources and areas in need of improvement in real-time; facilitating a strategy-execution balance. As professionals experienced in coordinating cross-functionally in similar projects, we are ready to work shoulder-to-shoulder with your internal teams (marketing, product, merchandising) and external contributors where needed. Together we can identify growth opportunities efficiently whil

$100 USD in 40 days

4.3

(3 reviews)

3.1

@Rajatt1099

Hi, This role needs someone who can connect data → decisions → execution, not just report metrics. Quick questions: * Current monthly ad spend range? * Biggest bottleneck right now—traffic, CVR, or AOV? Approach: • eCommerce Performance * Audit funnel (traffic → product → checkout) * Fix friction points and improve AOV + retention • Paid Media * Optimize campaigns (Google Ads + paid social) * Budget reallocation based on ROAS * Creative + audience refinement • Analytics * GA4 + dashboards (actionable insights, not just data) * Weekly + monthly reporting with clear next steps • CRO * Landing/product page improvements * A/B testing roadmap * Behavior tools (Clarity/Hotjar) for insights • Execution Rhythm * Daily monitoring * Weekly optimization * Monthly strategy + scaling plan Deliverables * Growth roadmap * Campaign optimization plans * CRO testing pipeline * Clear performance reports Experience: Worked on DTC growth—improving ROAS, CVR, and scaling campaigns with data-driven decisions. Availability: 20–30 hrs/week Rate: within your range If you want consistent growth (not random spikes), I can help structure and scale this properly. Regards, Rajat

$100 USD in 40 days

5.0

(1 review)

1.4

@MIndlabsAi6

Hello, I am Vishal Maharaj, a seasoned professional with 20 years of expertise in eCommerce, Analytics, and Conversion Rate Optimization. I have carefully reviewed your project requirements and am confident in my ability to deliver exceptional results. For the eCommerce & Digital Marketing Manager role, I propose to meticulously analyze your current eCommerce performance, optimize digital marketing strategies, implement data-driven insights, and enhance conversion rates across all touchpoints. I will focus on improving site experience, refining paid media campaigns, and providing detailed reports to drive revenue growth. I am keen to discuss how we can work together to achieve your direct-to-consumer growth objectives. Please initiate a chat to explore this further. Cheers, Vishal Maharaj

$140 USD in 40 days

0.0

(0 reviews)

0.0

@YamestimationLLC

Hello there, I understand that you are seeking an experienced eCommerce & Digital Marketing Manager to support direct-to-consumer growth for a performance automotive parts and accessories business. Proposed Solution: I plan to combine strategic insights with hands-on execution to enhance eCommerce performance through digital marketing, site optimization, analytics, and conversion rate optimization. Key Deliverables: 1. eCommerce strategy and site performance improvements 2. Digital marketing and paid media optimization 3. Analytics, reporting, and insights 4. Conversion rate optimization Portfolio & Skills: I'll share my portfolio with you in the DM. I bring expertise in eCommerce, Digital Marketing, Google Analytics, Google Ads, and Conversion Rate Optimization to ensure quality and reliability. Call to Action: I would love to connect for a quick chat to discuss your project in more detail. Best regards, Minhal

$100 USD in 40 days

0.0

(0 reviews)

0.0

@moniruzzamant1

With my expansive expertise in eCommerce, I can transform your performance automotive parts and accessories business into a thriving direct-to-consumer enterprise. My experience in WordPress Development will ensure your website functions optimally and offers a seamless user experience. Additionally, my Search Engine Optimization skills will attract targeted organic traffic, thereby increasing conversions and driving revenue growth. To maximize ROI on your marketing campaigns, you can trust my proficiency in Social Media Marketing (SMM) to build impactful campaigns that generate substantial engagement and visibility for your brand. Moreover, I am well-versed in Google Analytics to analyze campaign performance and craft data-driven strategies. My record of adhering to advertising platform policies will guarantee ethical, high-performing marketing practices. Furthermore, I excel in Conversion Rate Optimization - a crucial aspect of this project. Through careful data analysis and A/B testing approach, I can identify areas that need improvement across all customer touchpoints, from landing pages to product pages. I am confident that these skills and experiences make me the perfect fit for fueling the direct-to-consumer growth of your ecommerce business! Let's connect and bring your vision into reality!

$100 USD in 40 days