Marketing Specialist Needed for Parenting App (US & Europe Growth)

Marketing Specialist Needed for Parenting App (US & Europe Growth) Description: I’m looking for an experienced mobile app marketing specialist to help grow a parenting app focused on helping parents reduce daily stress by turning routines into simple, game-like “missions” for kids. Our primary target audience is parents in the US and Europe, and the goal is to drive high-quality app installs, engagement, and long-term retention. This is not just about running ads - I’m looking for someone who understands parenting audiences, emotional marketing, and performance-driven user acquisition. Key Responsibilities: Develop and execute a growth marketing strategy for US/EU markets Run and optimize paid campaigns (Meta Ads, TikTok Ads, Google App Campaigns) Identify and test high-performing creatives and messaging angles Improve CPI, CAC, and install-to-retention performance Suggest organic growth strategies (content, virality, community) Provide insights on positioning and conversion improvements Ideal Candidate: Proven experience in mobile app marketing (preferably lifestyle, education, or parenting apps) Strong understanding of US and European consumer behavior Experience with performance marketing (CPI/ROAS optimization) Ability to create or guide high-converting ad creatives Familiarity with short-form content platforms (TikTok, Instagram Reels) Deliverables: Initial growth strategy proposal Campaign setup and optimization plan Creative direction for ads Weekly performance reporting and improvements To Apply, Please Include: Examples of apps you’ve helped grow (especially US/EU markets) Your experience with paid user acquisition campaigns Typical CPI or ROAS results you’ve achieved Your approach to scaling a new app from 0 → 10K users This is a long-term opportunity for the right person, with potential for ongoing growth work as the app scales. Looking forward to your proposals.

Project ID: 40381960