Digital Ad Model for Social Media

I’m looking for a clear, action-ready advertising model that I can plug straight into Facebook, Instagram and Twitter campaigns. The goal is to walk away with a documented framework that shows, step by step, how my brand should plan, create, launch and optimise paid and organic content on these three platforms. What I need from you 1. A strategy deck (or PDF) that outlines audience personas, campaign objectives, funnel stages and messaging angles tailored to Facebook, Instagram and Twitter. 2. A companion spreadsheet detailing budget breakdowns, bidding options, daily/weekly pacing, recommended ad formats (e.g., Stories, Reels, Carousel, Twitter Video) and KPIs such as CTR, CPM, CPA and ROAS. 3. Creative guidelines with sample copy and visual cues so a junior designer or copywriter can produce assets that match the strategy. 4. A simple reporting template that pulls the right metrics from Meta Business Suite and Twitter Ads Manager, making it easy to review performance and iterate. Acceptance criteria • Strategy and budget model are channel-specific yet cohesive across all three platforms. • All recommendations are backed by current platform capabilities and best practices (lookalike audiences, retargeting pixels, A/B testing, etc.). • Files are delivered in editable formats (PowerPoint or Google Slides + Excel or Google Sheets). • Every metric, calculation and timeline is clearly explained so implementation is turnkey. If this sounds like something you can craft efficiently, let’s talk and get the framework in motion.

Project ID: 40374636