Digital Marketing Strategy Plan

We are needing a strategy for a retail client, specializing in Water Bottles / Juice / Detox drinks.

The brand is VITAL.

The reference is here: [login to view URL]

We are working on the rebranding and are doing the brand architecture.

There will be one single Facebook & Instagram page, whereby the sub-brands will sit under the motherbrand.

The objectives are :

1/ to promote the brand awareness

2/ to increase market share & promote sales

3/ to have more engagement with people

The new branding will focus on:

- Having one singular brand to promote all the products

- Tone of voice will be more human then informative, 1st person conversations

- Setting a new positioning: A sip of Life [in french: Gouter a la Vie]

What we imperatively need in the offer:

- creative ideas for the year 2021, ex. an idea for Water Day / Environment Day etc.

- improvements from the actual Facebook page [Vital Eau de Source]

- a roadmap calendar, which can be referenced by all stakeholders

- a good management tool which will suit our agency, the client as well as the community manager, ex. Hootsuite

- All other digital marketing tools/ideas/suggestions welcome!

The ideal person must have some great references in having promoted top quality brands in Digital Marketing.

Taidot: Digital Marketing, Markkinointi sosiaalisessa mediassa, Marketing Strategy, Markkinointi Facebookissa

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Tietoa työnantajasta:
( 7 arvostelua ) Beau-Bassin, Mauritius

Projektin tunnus: #28988591

43 freelanceria on tarjonnut keskimäärin $19/tunti tähän työhön


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