Digital Marketing Manager

Job Title Digital Marketing Manager – Hospitality & Local Brands (Remote, Freelance, Hourly) Role Overview We are seeking an experienced Digital Marketing Manager to remotely manage and scale digital content strategies for hospitality and local service brands. All on-site content capture is handled internally. This role is responsible for planning, repurposing, scheduling, brand consistency, and performance growth across multiple platforms. The role is freelance, remote, and hourly, with flexible weekly workloads. Clients include pubs, live music venues, florists, landscapers, and local service businesses under our IT & digital marketing agency brand. Core Responsibilities Digital Strategy & Content Management Own the Content Vault Strategy for each client Turn raw footage into 6–12 months of structured content Plan posting calendars aligned to: Events Live music Sporting calendars Seasonal promotions Ensure consistent brand tone and visuals across all platforms Platform Management & Growth TikTok (advanced platform knowledge required) Instagram Reels Facebook (including Lives & Events) YouTube Shorts Google Business Profile posts (local SEO awareness) Focus is on: Reach Engagement Brand visibility Footfall-driven content (hospitality) Content Repurposing (Critical Skill) Expert-level repurposing: One video → multiple platform versions Platform-appropriate hooks, captions, and formats Maintain content longevity and freshness Avoid repetitive or spammy posting patterns Hospitality & Events Marketing Strong understanding of hospitality marketing: Live music Busy nights Atmosphere-led promotion Event-driven content Build promotional timelines for: Cheltenham Six Nations Summer sessions Christmas & seasonal trading periods Collaborate with bands and venues using supplied assets Graphics & Brand Consistency Create and manage: Event posters Live music graphics Sporting schedules / TV listings Seasonal promotional visuals Ensure all visuals align with brand guidelines Confident with Canva or equivalent design tools AI & Automation (Strong Advantage) Working knowledge of: Google Flow Whisk Veo Use AI tools to: Enhance videos Scale content output Improve turnaround times Required Experience & Skills Essential Proven experience as a Digital Marketing Manager Outstanding written English Demonstrable hospitality marketing experience Portfolio showing: TikTok-led growth Brand development Event or venue promotion Strong organisational and planning skills Preferred Experience managing multiple clients Understanding of local SEO and Google Business Profiles Experience with service-based brands (florists, landscapers, trades) Comfortable working to brand systems and processes Working Structure Freelance / contractor role Remote Hourly rate (based on experience) Variable weekly hours Long-term opportunity with expanding client base Application Requirements Applicants must submit: Portfolio or live accounts managed Hospitality-related examples Short explanation of their TikTok growth approach Hourly rate Applications without real hospitality experience will not be considered.

Project ID: 40214327