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As a data analyst team for TiVo, your task is to propose new segmentation criteria and select the most promising segment to help the company be more successful in the market. To complete the task, you would need to: 1._ read the case carefully_ 2._ use the Students_excel to run all assigned tasks and tests._ 3._ prepare a brief report based on your analysis of descriptive and inferential statistics from the data set_ 4._ propose the new segmentation criteria and justify your segmentation decision_ You need to ensure that your report is comprehensive enough to explain to TiVo managers what your results mean, how to interpret them, and which strategic decisions should be taken. ====== During your Forum and F2F classes, you will be exposed to data pivoting, the use of descriptive analytics, and statistical testing (like t-tests, ANOVA, correlation and regression) - you will use these to draw your conclusions when writing the report. While the essence of your thought process will be enclosed in the report, in addition to it, a comprehensive and structured .xls template table will follow as an appendix (submit it as a link to an editable cloud resource, i.e. Google Drive). As you start preparing your analysis, think initially about the value TiVo provides to its customers and how you might best measure that. Think about the following: Does the study presented in the case do a good job of evaluating consumer attitudes? What are the strengths and weaknesses of the present approach? Would you have done anything differently in the market research project? If so, what would you have done, and what would you expect to find? Why would you want to segment your market in the first place; what is the best way to do so? How do the different kinds of research you might do relate to each other? What was your rationale for choosing the segments you chose, and how do you think TiVo can approach those segments/customers? Initially, you must turn in your answers and calculations for questions 1-6. However, remember that your final submission will be a report with an appendix, entailing a completed Microsoft Excel file; therefore, make sure to download the MS Office package and Analytical tools using ZU IT guidelines ([login to view URL]). As business majors, your communication skills are crucial — we want you to write well and expect that your work is clear, concise, and not only proofread but iterated with multiple drafts. Therefore, the same rules related to text formatting from Assignment 1 apply here, too. Hint: If you are unfamiliar with wrangling data, pivot tables will be your friend. You may want to check out chapter 1 of "Marketing Analytics: Data-driven techniques with Excel", which is available via the Zayed Library. We will use this in our F2F sessions too.
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16 freelancerit tarjoavat keskimäärin $21 USD/tunti tätä projektia

Greetings, I understand your need for a clear, data-driven TiVo analysis that not only meets academic requirements but also delivers meaningful business insights. I can assist you in transforming your dataset into a well-structured report with strong statistical backing and strategic recommendations. With expertise in data analysis, research writing, and business strategy, I specialize in using Excel tools such as pivot tables, t-tests, ANOVA, correlation, and regression to extract actionable insights. My approach is both analytical and solution-driven ensuring your report clearly explains findings, interprets results, and connects them to practical segmentation strategies. I also ensure the appendix (Excel file) is clean, structured, and easy to follow for evaluation. You will receive a comprehensive, publication-ready report that highlights the most promising customer segment, justifies your choices, and provides strategic direction for TiVo’s growth. My focus is on clarity, accuracy, and impactful recommendations that strengthen your submission. Let’s come for a chat so we can discuss further. Best Regards, Arwa M.
$20 USD 40 päivässä
7,3
7,3

Hi, I’ve carefully reviewed your project details, and I can assist you with developing a comprehensive data-driven report for TiVo that combines statistical analysis with strategic insight. iWith proven track record of delivering thoroughly well-researched content spannng various topics such as research report, theses and dissertations, assignments, literature review, case studies, academic articles, journal publications, statistical analysis, etc. I’m proficient in utilizing tools like (Nvivo, Statista, SPSS, etc.). I have previously adhered to various formatting like APA, MLA, Chicago, Harvard, IEEE, OSCOLA, etc. adaptive to the topics and requirements. Your work will be structured according to your rubrics(outlines) and I can seamlessly incorporate visual elements like chart, graphs, images, tables upon request. I’m dedicated to delivering high quality, well-researched content from authentic platforms and depend on facts and figures, free of grammar mistakes and undergoes plagiarism check. Let’s come on chat for further discussion. Regards, Moiz
$20 USD 40 päivässä
6,5
6,5

1. I am an expert in writing Marketing Research Paper to propose new segmentation criteria and select the most promising segment to help the company be more successful in the market. I Have done many works similar to this project. please feel free to connect in chat for discussion. Sure, I can handle your project on writing Marketing Research Paper. 2. I read your project description and I am sure that I can handle your project. 3. Also, an expert in Research writing, research reports, essays and advance essays, dissertations. 4. I will ensure that your project will be delivered on time with high standard. 5. Expert in all referencing styles (APA/ Harvard / IEEE /MLA/etc.). 6. 100 % Assurance on zero percent plagiarism. 7. TURNITIN / COPYSCAPE plagiarism report will be provided along with completed work 8. Assistance will be provided with the number of clarifications until client satisfaction 9. I will provide assistance even after the payment. And will maintain data (content) security. ● Free Turnitin plagiarism report ● Free Referencing ● I have more than 12 years of experience. ● This is my profile: https://www.freelancer.in/u/citijayamala
$20 USD 40 päivässä
6,9
6,9

Hello, With over 7 years of experience in Excel, SPSS Statistics, Data Visualization, Statistical Analysis, and Market Research, I am well-equipped to handle the Marketing Research Paper project for TiVo. I have carefully read through the project requirements and am prepared to deliver a comprehensive report based on analysis of descriptive and inferential statistics from the data set provided. To address the task, I will begin by thoroughly examining the case study to understand the current market scenario. I will then utilize statistical testing techniques such as t-tests, ANOVA, correlation, and regression to draw meaningful conclusions for proposing new segmentation criteria. My approach will focus on evaluating consumer attitudes, identifying strengths and weaknesses in the present approach, and recommending strategic decisions based on the analysis. I am confident in my ability to provide valuable insights to TiVo managers and justify the segmentation decision effectively. I would appreciate the opportunity to discuss the project further in chat to ensure alignment on the project objectives and deliverables. You can visit my Profile at https://www.freelancer.com/u/HiraMahmood4072 Thank you.
$19 USD 40 päivässä
6,4
6,4

Hello, Turning TiVo’s data into clear segments that drive growth starts with uncovering patterns in viewing behavior, satisfaction, and usage, helping managers act on insights that increase retention, engagement, and revenue across the right customer groups. With strong analytical experience, delivering: 1 Descriptive insights using pivot tables to highlight usage trends and value drivers 2 Statistical testing including t tests, ANOVA, correlation, and regression for meaningful differences 3 Data backed segmentation criteria linking behavior, attitudes, and profitability A placeholder bid for now, after discussing your dataset and scope the budget can be finalized. The final report will guide TiVo on which segments to target, how to position offerings, and what actions lead to measurable gains. Let’s make this happen in the next few moments. Warm Regards Aqsa I!
$20 USD 40 päivässä
6,1
6,1

Hi, I can support you in completing a comprehensive TiVo segmentation analysis, combining Excel-based statistical work with a clear, professional report. I have strong experience in data analysis using descriptive statistics, pivot tables, and inferential tests such as t-tests, ANOVA, correlation, and regression. I will carefully analyze your dataset using the provided Excel template, ensuring all required calculations and tests are accurate and well-structured. Based on the results, I will develop a concise report that explains key findings, interprets statistical outputs, and translates them into actionable business insights for TiVo managers. The report will also critically evaluate the current research approach, highlight strengths and weaknesses, and propose improved segmentation criteria with clear justification. I will ensure the final segment selection is supported by data and aligned with TiVo’s value proposition and strategic goals. You will receive: • A well-written report (clear, concise, and properly structured) • A completed Excel file with organized analysis (pivot tables, tests, and outputs) • Guidance on presenting your appendix via a Google Drive link I am committed to delivering accurate, original work on time, with clear explanations and strong business insight. Kindly contact me so we can get started. Best regards, Simon M
$20 USD 40 päivässä
6,1
6,1

Affordable, Early Delivery. ★★★★★★★★★★★★★★I hold a Masters degree which gives me the requisite background to handle writing from various subjects. I am a highly committed person towards my work. You can rely on QualityXenter for quality and consistency in writing. We never violate copyright rules. I have vast amount of experience in this industry since I am working from 2015 as a professional writer. I provide many modifications till to get your satisfactions. I have access to enough journals to use in your research project. I always produce quality work at VERY LOW RATES so, don't worry if you have a low budget for your work, I will be very happy to make a new client like you. I am producing quality work for my clients including ARTICLE WRITING, REPORT WRITING, ESSAY WRITING, RESEARCH PAPERS, BUSINESS PLAN, TECHNICAL WRITING, MATLAB, THESIS, ACCOUNTING & FINANCE work ETC. Go through my profile link https://www.freelancer.com/u/qualityxenter
$15 USD 1 päivässä
4,9
4,9

Hello TiVo Team, I’m Ivaylo, and I propose a rigorous data-driven approach to redefine TiVo’s market segmentation. I will carefully read the case, load and clean the Students_excel dataset, and apply descriptive and inferential statistics (t-tests, ANOVA, correlations, and regression) to uncover actionable insights. The deliverable will be a concise report that explains what the results mean, how to interpret them, and the strategic implications for product targeting and messaging. I will design clear, bias-free segmentation criteria and justify the selection of the most promising segment, supported by a structured appendix with an editable Excel template and a summary of findings for TiVo managers. This proposal includes a practical, repeatable workflow so TiVo can track performance over time and iterate on segmentation as market conditions evolve. Best regards, Ivaylo
$30 USD 15 päivässä
3,8
3,8

As a software engineer and proficient in using Excel, I have extensive experience handling data analysis tasks like the one you have presented. Specifically, my skills lie in wrangling and pivoting complex datasets, tasks that will come quite in handy when organizing and making sense of the data for your TiVo marketing research project. My knowledge of descriptive analytics, statistical testing techniques such as t-tests, ANOVA, correlation and regression also equip me to provide a detailed report based on rigorous analysis. Furthermore, I bring to the table a deep understanding of business dynamics. My track record as a software engineer includes projects where I've helped businesses optimize their market strategies through segmentation. For instance, through proposing new criteria that helps leverage key customer segments and focus their resources effectively.
$25 USD 40 päivässä
0,0
0,0

Hey there !! I can support you in completing your TiVo segmentation and analytics assignment with a structured, data-driven approach that aligns with academic expectations. I have experience working with Excel-based analysis, including pivot tables, descriptive statistics, and inferential tests such as t-tests, ANOVA, correlation, and regression. My approach is to first clean and structure the dataset, then extract meaningful insights through descriptive analysis before applying statistical testing to validate patterns. I focus not just on calculations, but on interpreting what the results mean in a business context—translating data into clear recommendations for segmentation and strategy. For your project, I will: • Build a well-organised Excel file with all required analyses and outputs • Develop a strong, justified segmentation model based on data insights • Write a clear, concise report explaining findings, interpretation, and strategic recommendations for TiVo • Ensure the final submission meets academic standards, including clarity, structure, and proper explanation of statistical results I understand the importance of both analytical accuracy and clear communication, and I will ensure your report is polished, insightful, and submission-ready. I’m ready to get started and can assist you through each stage of the assignment. Best regards, Shivani Devi
$15 USD 40 päivässä
0,0
0,0

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