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I need a specialist to take full ownership of a Google Ads campaign whose sole purpose is to generate high-quality business leads. The account will run exclusively on the Search Network, so every keyword, match type and ad extension must be engineered for intent rather than broad visibility. The work begins with a deep dive into my industry and current funnel to build a tight keyword set, compelling text ads and well-structured ad groups. From there you will connect conversion tracking (phone calls and form submissions) so we can optimise toward cost-per-lead targets, adjust bids, and fine-tune negative keywords in real time. I expect clear, data-driven optimisation each week and a concise report outlining spend, leads generated, CPL and next steps. Deliverables • Campaign architecture with themed ad groups and SKAGs where appropriate • Three variations of responsive search ads per group, plus all relevant extensions • Conversion tracking setup in Google Ads & GA4 • Initial and ongoing negative keyword lists • Weekly performance report and optimisation log Acceptance criteria: conversion tracking fires correctly, search impression share exceeds 70 % on top keywords, and cost per lead trends down within the first month.
Project ID: 40704190
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Active 7 days ago
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39 freelancers are bidding on average $25 AUD/hour for this job

Search-only lead generation lives or dies on intent quality, and your brief gets that right. The biggest risk here is not traffic volume but wasted spend from loose keyword grouping, weak negatives, or tracking that does not reflect real leads, so I would start by tightening the funnel around high-intent search terms and making sure calls and form fills are attributed correctly before scaling decisions are made. I have managed lead-gen Google Ads accounts where CPL improvement came from structure first: cleaner ad groups, stronger query control, sharper ad copy, and proper conversion signals in Google Ads and GA4. For campaigns like this, weekly optimization only matters when the data is clean, so that would be a priority from day one. A concise weekly optimization log is absolutely fine on my end. - Are phone calls coming from a tracked number on the site, call extensions, or both? - Do you already have GA4 and Google Ads access ready, or would tracking setup be built from scratch? - Which lead actions matter most to you when judging CPL quality: booked calls, qualified forms, or all raw inquiries?
$20 AUD in 40 days
9.3
9.3

You are not looking for broad visibility here; you need a Search campaign built for lead intent and measured against CPL, which is the right way to approach it. In projects like this, the real problem is usually leakage between search terms, ad messaging, and conversion tracking, so I’d focus first on campaign structure, negative keyword control, and accurate lead attribution. I work on Google Ads setups that need both launch discipline and weekly optimization, especially where calls and forms must be tracked properly inside Google Ads and GA4. A strong first month usually comes from getting match types, ad groups, extensions, and exclusions right early rather than trying to fix poor structure later. I can also keep the reporting concise and decision-focused rather than sending a bloated report. - Is this a brand-new account, or is there existing search term data we can use to shape the initial keyword set? - Do you want strict single-theme ad groups throughout, or only SKAG-style structuring where the volume justifies it? - What CPL target would you consider a win in month one?
$15 AUD in 40 days
7.3
7.3

Hello, I understand that you are looking for a Google Ads specialist to manage a lead-focused campaign on the Search Network. I will conduct thorough industry research to create a targeted keyword strategy and compelling ad copy tailored to drive high-quality leads. By implementing conversion tracking and continuous optimization, I will ensure that the campaign is cost-effective and generates the desired results. With my expertise in Internet Marketing, SEO, and Search Engine Marketing, I am confident in delivering a successful lead generation campaign for your business. You can view examples of my previous work in my portfolio https://www.freelancer.com/u/Curveballsol I will maintain open communication throughout the project to provide regular updates and reports on campaign performance. Best regards, Curveball Solutions
$20 AUD in 40 days
6.2
6.2

Hello, My name is KAYA, a seasoned Digital Marketing Specialist with profound experience in performance marketing, validated lead generation, and structured funnel optimization. I've spent the past 5 years perfecting my skillset in areas like targeted audience creation, keyword research, and data-driven interpretation. Your project aligns seamlessly with my expertise as it demands deep diving into your industry and creating a tailored keyword set, focusing on intent to generate high-quality leads. I don't offer short-term task execution, but rather long-term performance partnerships. I'm all about building measurable growth systems that align your traffic, messaging, targeting, and conversion strategy for scalability. Not only will I engineer your campaign for success and connect conversion tracking for proper CPL targets in real-time- I will also provide weekly performance reports that outline every essential detail: spend, leads, CPL and actionable next steps. My approach guarantees clear data-driven optimizations each week as well as constant fine-tuning throughout our partnership. With me on board for this project, you will not only achieve the expected search impression share exceeding 70% on top keywords but also see a sustained reduction in the cost per lead within the first month itself - just as your Acceptance Criteria dictate. Let's team up and propel your business forward through meticulous and insightful Google Ads management! Best Regards, Kaya
$20 AUD in 40 days
6.5
6.5

A lead-focused Search campaign needs tight control from the start, especially if impression share and CPL are both part of acceptance. The usual weak point is that businesses optimize around clicks before they have dependable conversion data, so my approach would be to lock down tracking first, then refine keyword intent, ad relevance, and negatives around actual lead quality. I have handled Google Ads work where the account needed structured ad groups, responsive search ads, extensions, and regular pruning based on search term behavior. For this kind of campaign, weekly optimization should be tied to lead outcomes, not vanity metrics, and that is how I’d manage the account. Your reporting format is clear and practical, which helps a lot. - Are there existing landing pages already converting, or would we need to identify gaps in the current funnel first? - Should form submissions and phone calls carry equal conversion value, or do you want them separated in reporting and bidding decisions?
$15 AUD in 40 days
5.6
5.6

Hello, We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, SEO, Google Adwords, Google Analytics, Search Engine Marketing, Keyword Research, Data Analysis, Google Ads and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$35 AUD in 5 days
5.7
5.7

I got you! I can take full ownership of your Google Ads Search campaign and build it around high-intent keywords, strong ad structure, accurate conversion tracking, and weekly CPL-focused optimisation. I’m ready to handle the full setup: keyword research, themed ad groups/SKAGs, RSA variations, extensions, GA4 + Google Ads tracking for calls/forms, negative keywords, bid adjustments, and clear weekly reports. I’m young, a fast learner, available 24/7, and focused on improving lead quality, not just traffic. Get the demo first before you pay. A couple of quick questions: What industry/location are we targeting, and do you already have historical Google Ads or GA4 data available? Also, what is your target CPL and average monthly ad budget? Let’s chat so we can discuss the answers and map out the campaign structure. Kind regards, Haroon Z
$25 AUD in 1 day
4.6
4.6

I can take full ownership of your Google Ads campaign, focusing solely on generating high-quality business leads through the Search Network. With a deep industry dive, I will craft a tight keyword set, compelling text ads, and well-structured ad groups tailored for intent-driven results. Having successfully managed lead-focused Google Ads campaigns for various industries, I understand the importance of conversion tracking and real-time optimization to meet cost-per-lead targets effectively. Interested in having a chat on how I can optimize your Google Ads campaign to drive high-quality leads for your business? Thanks, Faiz Social Media Marketing Strategist
$20 AUD in 40 days
4.3
4.3

Hello, Hope you’re having a productive day. I’m Rajkumari, a Google Ads Specialist at GClickWebTech, offering complete management of Google Ads campaigns to help businesses maximize ROI and generate leads. ▪️ What i'll do for you - ✔️ Google Ads account setup & campaign creation ✔️ Keyword research & selection ✔️ Ad copywriting & creative optimization ✔️ Bid management & budget optimization ✔️ Conversion tracking via GA4 & GTM ✔️ Campaign performance analysis & recommendations ▪️ Why Work With GClickWebTech We provide data-driven strategies, continuous optimization, and clear reporting, ensuring your ads deliver tangible results. Let’s connect via chat to discuss a plan for achieving your business goals through Google Ads. Regards, Rajkumari Google Ads Specialist, GClickWebTech
$15 AUD in 15 days
4.3
4.3

⭐⭐⭐⭐⭐ Engineered high‑intent Google Search campaigns with tight keywords, strong RSA variants and weekly CPL‑focused optimisation.
$20 AUD in 40 days
4.4
4.4

Hi! I understand you need full ownership of a lead-focused Google Ads Search Network campaign built to generate high-quality business leads, with tightly themed ad groups, strong intent keywords, conversion tracking, and weekly optimisation toward lower CPL. I’ve spent the last several years solving exactly this type of problem, building and refining Internet Marketing and Search Engine Marketing campaigns that turn clicks into qualified leads. I can structure your account, write responsive search ads, set up Google Ads and GA4 tracking for calls and forms, and use data-driven Google Adwords optimisation to improve impression share, search intent, and lead quality. I’m ready to get started, and I’m confident we can make this project a success and deliver it to a high standard. I’m committed to ensuring everything is completed professionally, efficiently, and exactly according to your requirements. Best regards!
$34 AUD in 45 days
3.4
3.4

Hello, I have understood your requirement for a Google Ads specialist to manage a lead-focused campaign on the Search Network. I will meticulously craft a keyword strategy, compelling ad copy, and well-structured ad groups to drive high-quality leads for your business. By implementing conversion tracking and regular optimization, we will work towards achieving your cost-per-lead targets and refining the campaign in real time. I am Aqsa Usman, a digital marketing expert with 5 years of experience in Google Ads, Google Adwords, Google Analytics, and internet marketing. To get a better sense of my skills, please visit my portfolio: https://www.freelancer.pk/u/Aqsa4400 Let's discuss your project further. Please start the chat so we can explore how I can help you achieve your lead generation goals. Best regards, Aqsa Usman
$20 AUD in 40 days
2.2
2.2

A Search campaign can show strong numbers and still produce the wrong kind of leads. For this account, the important work is making sure the keywords, search terms, ads, landing experience, and conversion data all point toward the same commercial intent. The campaign structure should be built around how your potential customers actually search, with tightly themed ad groups and SKAGs used where the additional control genuinely improves relevance. From there, accurate phone and form tracking becomes the foundation for every bidding and optimisation decision. Weekly optimisation should go beyond changing bids. Search terms need to be reviewed for buying intent, negative keywords expanded, underperforming queries controlled, and budget shifted toward the searches producing worthwhile leads. The reporting should make it clear what changed, why it changed, and what the data suggests next. For the first month, what does a qualified lead look like for your business, and what makes a lead valuable enough to count toward your CPL target??
$20 AUD in 40 days
0.6
0.6

Hi there, I'm a Google Ads Specialist with over 12 years of experience building high-performing lead generation campaigns on the Search Network. I understand your focus on intent-driven keywords and conversion-optimized results, this is precisely where I excel. I'll begin with a thorough industry and funnel analysis to architect your campaign with tightly themed ad groups and single-keyword ad groups (SKAGs) where it matters most. I'll create three responsive search ad variations per group, add all relevant extensions, and set up airtight conversion tracking for phone calls and form submissions across Google Ads and GA4. From day one, I'll monitor impression share, optimize bids toward your cost-per-lead targets, and refine negative keywords in real time. You'll receive a clear weekly performance report every Monday showing spend, leads generated, CPL trends, and exact optimization actions taken. My goal is to hit your acceptance criteria, correct conversion tracking, 70%+ search impression share on top keywords, and downward CPL momentum within 30 days. Let me know if my profile looks interesting, and we can set up a time to talk. Best regards, Elijah M
$48 AUD in 35 days
0.0
0.0

Hi, I specialize in Google Ads lead generation, Search campaigns, GA4, GTM, and conversion tracking. I’ll research high-intent keywords, structure tightly themed ad groups/SKAGs, build responsive ads and extensions, and accurately track calls and forms. I’ll continuously optimize search terms, negatives, match types, bids, impression share, and CPL, with weekly reports covering spend, qualified leads, CPL, actions taken, and next-step improvements. Let's discuss in chat as I have some queries to ask regarding the project to proceed further.
$15 AUD in 40 days
0.0
0.0

Hello! I’ve spent the last several years solving exactly this type of lead-focused Google Ads problem, and I understand the goal here: Search-only campaigns built for intent, clean tracking, and lower CPL, not traffic. I will start with a full account and funnel review, then build a tight keyword map by intent, structure themed ad groups and SKAGs where it makes sense, and write 3 RSA variations per group with the right extensions for lead generation. I’ll set up and verify conversion tracking for phone calls and form submissions in Google Ads and GA4, then continually refine bids, negatives, and match types based on search terms, impression share, and CPL performance. You’ll get clear weekly reporting with spend, leads, CPL, and next steps. Best regards!
$34 AUD in 38 days
0.0
0.0

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