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GOOGLE SHEETS KPI DASHBOARD (STRUCTURE) You’re going to create 5 tabs: 1. RAW DATA (INPUT) 2. KPI DASHBOARD (CEO VIEW) 3. CHANNEL BREAKDOWN 4. LEAD QUALITY TRACKING 5. FORECAST + ROI TAB 1: RAW DATA (INPUT) This is where your VA / Verena / marketing team dumps data weekly. Columns: Date Channel Campaign Spend Clicks Impressions Leads Calls Qualified Leads Appointments Deals Closed Revenue Location Sources: • Google Ads → Spend, clicks, impressions • GA4 → leads/forms • CallRail → calls • Salesforce → qualified leads, deals, revenue • SEMrush → handled separately (SEO tab later if needed) Rule: No missing data. Ever. TAB 2: KPI DASHBOARD (CEO VIEW) This is what YOU look at. Top Section (BIG NUMBERS) KPI Formula Total Spend =SUM('RAW DATA'!D:D) Total Leads =SUM('RAW DATA'!G:G) Qualified Leads =SUM('RAW DATA'!I:I) Deals Closed =SUM('RAW DATA'!K:K) Revenue =SUM('RAW DATA'!L:L) ________________________________________ Core Metrics (THIS IS WHAT MATTERS) KPI Formula CPL =Spend / Leads Cost per Qualified Lead =Spend / Qualified Leads Close Rate =Deals / Qualified Leads Revenue per Lead =Revenue / Leads ROAS =Revenue / Spend ________________________________________ Targets (SET THESE) KPI Target CPL $150–$400 (depends on service) CPQL $300–$800 Close Rate 20–35% ROAS 3x–8x If below → problem If above → scale ________________________________________ Visuals (create charts): • Spend vs Revenue (line chart) • Leads vs Qualified Leads (bar chart) • CPL trend (line chart) ________________________________________ TAB 3: CHANNEL BREAKDOWN This is where agencies get exposed. Pivot Table: Rows: • Channel (Google Ads, SEO, Facebook, etc.) Values: • Spend • Leads • Qualified Leads • Revenue ________________________________________ Add Calculated Columns: Metric Formula CPL Spend / Leads CPQL Spend / Qualified Leads ROAS Revenue / Spend ________________________________________ This tells you: • Which channel prints money • Which one is garbage TAB 4: LEAD QUALITY TRACKING (CRITICAL) Most companies don’t do this → this is your edge. Columns: | Lead ID | Date | Source | Keyword | Job Type | Budget | Qualified (Y/N) | Reason if NOT | Sales Rep | Create dropdown: • Qualified: YES / NO • Reason: o No budget o Wrong service o Outside area o Spam KPI: Metric Formula % Qualified Leads Qualified / Total Leads Waste % Unqualified / Total Leads If waste > 40% → your PPC agency is trash TAB 5: FORECAST + ROI Inputs: Metric Value Avg Job Value $25,000 (example) Close Rate 25% Monthly Budget $50,000 Outputs: KPI Formula Expected Leads Budget / CPL Expected Deals Leads × Close Rate Expected Revenue Deals × Avg Job Value This lets you answer: “If I spend $100K… what do I make?” AUTOMATION (IMPORTANT) Step 1: Connect Data • Google Ads → Supermetrics or Zapier → Sheets • GA4 → export weekly • Salesforce → export pipeline weekly Step 2: Assign Ownership • Verena → updates weekly • Sales team → marks qualified leads daily RULES (NON-NEGOTIABLE) 1. No guessing numbers 2. No “we think leads are good” 3. Everything tied to revenue 4. Update every Monday WHAT THIS WILL DO FOR YOU Within 2 weeks you’ll know: • Which campaigns are garbage • Which keywords waste money • Whether your agency is lying • Where to scale aggressively
Project ID: 40371834
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13 freelancers are bidding on average ₹985 INR/hour for this job

I have done a similar project a week ago. I am sure you will give me more projects after this. I am interested to do this project too and ready to complete this within the timeline. Kindly check my profile to see all rating and reviews given by clients. Hoping to hear from you soon. Payment after completion.
₹1,000 INR in 40 days
5.0
5.0

As a seasoned data professional with an extensive knowledge of Excel and Google Sheets, I am well-equipped to tackle the complexities of your KPI dashboard project. Over the years, I have gained remarkable expertise in raw data manipulation, pivot tables and more. My proficiency in Excel/Sheets formulas will ensure that your KPI metrics are calculated accurately and comprehensively.
₹750 INR in 40 days
4.4
4.4

Hi, I can build your 5-tab Google Sheets KPI Dashboard (Raw Data, CEO View, Channel Breakdown, Lead Quality Tracking, Forecast+ROI) with formulas, conditional formatting, charts, pivot, and data validation dropdowns. Estimate: ~10-12 hours total (dashboard setup, formulas, charts, conditional formatting, testing with sample data, Loom walkthrough). Rate: ₹1,000/hour Total estimate: ₹10,000 – ₹12,000 What I'll deliver: All 5 tabs fully wired with formulas CEO View with big-number cards + conditional formatting (red/green vs targets) Channel Breakdown pivot auto-ranking channels by ROAS Waste % alert when >40% on Lead Quality tab Forecast tab with dynamic inputs → outputs Protected cells so your VA can't break formulas Loom video walkthrough for your team What I need from you: 1-2 weeks sample data (even anonymized) Your target CPL/CPQL/Close Rate/ROAS thresholds Ready to start today. Revisions included.
₹1,000 INR in 12 days
1.6
1.6

Hi, This is exactly the kind of structured, revenue-driven dashboard I specialize in building. I’ll translate your KPI architecture into a clean, fully automated Google Sheets system that gives you real visibility—not just surface-level metrics. I’ll set up all 5 tabs with a strong data model behind them, ensuring the RAW DATA sheet feeds seamlessly into dashboards, pivots, and forecasts without breaking as data grows. Every KPI (CPL, CPQL, ROAS, Close Rate, etc.) will be dynamically calculated using efficient formulas (ARRAYFORMULA, QUERY, SUMIFS) so updates require zero manual rework. The CEO Dashboard will be designed for quick decision-making—clear KPI blocks, trend charts, and visual signals showing what’s working vs what needs attention. Channel Breakdown will expose true performance using pivot tables and calculated metrics, while Lead Quality Tracking will include dropdowns, validation, and automated waste analysis. For Forecast + ROI, I’ll build a flexible assumption model so you can instantly see revenue impact from budget changes. I’ll also include in-sheet instructions and ensure the system is easy for your team to maintain weekly. Background: I’ve built multiple marketing and financial dashboards using Excel/Google Sheets with a focus on automation, clarity, and decision-making. Can deliver quickly and iterate based on your workflow. Regards, Taha
₹1,000 INR in 40 days
1.1
1.1

Dear client, I have built this exact KPI dashboard structure before—a multi-tab Google Sheets solution connecting raw data from Google Ads, GA4, CallRail, and Salesforce into a real-time CEO dashboard with channel breakdowns, lead quality tracking, and ROI forecasting. Your approach is smart: tying every metric back to revenue, tracking unqualified leads by reason, and exposing underperforming channels with CPQL. I've done similar work using Excel dashboards and Power BI (see my portfolio: https://www.freelancer.com/u/echekwa). I will build all 5 tabs exactly as specified—RAW DATA, KPI DASHBOARD with targets and visuals, CHANNEL BREAKDOWN pivot table, LEAD QUALITY TRACKING with dropdowns, and FORECAST + ROI with dynamic inputs. No guessing, no missing data, everything tied to revenue. Weekly updates automated. The dashboard will tell you within 2 weeks which campaigns are garbage, which keywords waste money, and where to scale aggressively. Ready to start immediately. Chijioke
₹1,000 INR in 40 days
0.6
0.6

Hi there, You’re looking to build a Google Sheets KPI dashboard that unifies RAW DATA inputs from multiple sources and exposes CEO-level metrics, channel performance, lead quality, and ROI forecasting. I’d handle this by structuring a clean, maintainable data model in Sheets with automated data ingestion, strict data validation, and a modular tab system that keeps raw inputs separate from analytics. Risk/Constraint: The main risk is data integrity across sources; I’d lock this down with per-row validation rules and clear ownership handoffs. Experience: I’ve implemented similar multi-source dashboards that feed quarterly business reviews and executive dashboards. Execution: - I’d structure it like this: create a robust data ingestion layer that pulls in Spend, Clicks, Leads, Revenue, etc., with automated checks to prevent blanks. - Implementation would focus on: (1) KPIs and targets across tabs with exact cell references and dynamic ranges; (2) channel breakdown pivot plus calculated metrics like CPL, CPQL, ROAS; (3) lead quality tracking with controlled drop-downs and waste rate; (4) an ROI forecast module that computes expected revenue from spend. Insight: A single source of truth in RAW DATA + rule-based validation delivers reliable forecasting and faster optimization. Question: What are your preferred data refresh cadence and any source-specific quirks (e.g., GA4 event naming, Salesforce fields) I should align with? Best regards,
₹1,861 INR in 12 days
0.0
0.0

Hi, I understand the task and will ensure your expectations are me. I am an expert with 4 years of experience in SEO, Data Visualization. See my profile for recent work. Looking forward to your reply. Best regards, Syeda Tahreem
₹750 INR in 40 days
0.0
0.0

‼️ONLY PAY WHEN YOU'RE 100% HAPPY‼️ I see you need a comprehensive Google Sheets KPI dashboard that nails data integrity and actionable insights. Focus on real-time lead quality tracking and precise ROI forecasting is exactly what drives better marketing decisions and growth. My approach? Build a clean, automated dashboard connecting your key platforms, set strict data rules, and deliver clear visual KPIs so you instantly spot where to cut losses and scale wins. While I’m new to Freelancer, I’ve done similar dashboards off-platform and helped clients optimize marketing spend confidently. Let’s chat! Worst case, you get a free consultation and real insight. Regards Pietie Lubbe.
₹950 INR in 14 days
0.0
0.0

I propose to build a fully structured Google Sheets KPI Dashboard using only native Google Sheets features—no external tools. The solution will include five tabs: Raw Data, KPI Dashboard, Channel Breakdown, Lead Quality Tracking, and Forecast + ROI. I will implement accurate formulas, pivot tables, data validation (dropdowns), and interactive charts to track performance from spend to revenue. The dashboard will be clean, automated with built-in functions, and easy for your team to update weekly. It will provide clear insights into campaign performance, lead quality, and ROI, enabling confident, data-driven decisions without relying on third-party integrations.
₹750 INR in 30 days
0.0
0.0

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