i'm trying to get onto the first page in australia for 'Serengeti Sunglasses'. i notice a new web site has made it onto the first page [url removed, login to view]
they do not even have a keyword in their URL and they are a really small business and new to the scene. what is so special about their site (and code and soe) such that they can get onto the first page? what do i need to do with [url removed, login to view] in order to get it onto the first page for the search term 'Serengeti Sunglasses'
cheers ... mark