Writing 6 pages of business case

$10-30 USD

Suoritettu

Julkaistu

yli 3 vuotta sitten

$10-30 USD

Maksettu toimituksen yhteydessä

Deadline in 2-3 days Step 1 Review the following assets below to get familiar with Harley-Davidson and its brand strategy. J, Panhead. Harley-Davidson Advertising 1950's. [login to view URL] Easy Rider (1969) - Original Trailer. [login to view URL] Freedom Speech Easy Rider. [login to view URL] Rolling Stones - Under My Thumb (Meredith Hunter's Death at Altamont). [login to view URL] Rifkin, G. (October, 2000) How Harley Davidson Revs Its Brand. Fourth Quarter 1997 / Issue 9 (originally published by Booz & Company). Here's What Harley-Davidson's Head Of Marketing Said When We Asked Him About Bike Gangs. (2013). Business Insider Australia Step 2 I hope this overview gave you a good understanding of the communal influences that established the foundation for Harley-Davidson’s contemporary brand image. answer the following questions: What are the pros and cons of this outlaw brand image? How did Harley leverage this brand image to enhance its marketing efforts? Brand Audit & Brand Image (assessment of brand associations): Logos, signature, slogans Attributes and benefits Personality (traits and values) Other entities, brands, corporate names, etc. Opinions and emotions Relationship bonds Collective identity and iconic meanings How well does the sponsorship of the Sturgis motorcycle rally fit with Harley Davidson’s image? Explain using the concepts discussed in the readings and videos. How does Harley attempt to strengthen consumer relationships through its sponsored activities and promotions? Explain using the concepts discussed in the readings and videos. Requirements of 6 pages writing: Readability and coherence Application of relevant course concepts, stories, and tools Value-added insights 6 pages (double spaced)

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49 ehdotukset

Etäprojekti

Aktiivinen 4 vuotta sitten

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