Required a creative copywriter to work on an employee referral program communications project. The job involves creating 2 informative mailers and a brochure in English. The mailers will go in the first & second week and the brochure will follow in the third week. The copy should be crisp and involving. The mailers should arouse interest of the readers. The brouchure will provide complete details. The provider needs to provide the sample content along with the bid for the first mailer which will give an idea of the direction in which the whole activity will flow. Thanks
To give a direction to think-
This is a program where an employee can refer any suitable person, be it an acquaintance, a collegaue from previous job or a friend for an open position to his current employer. If this referred candidate gets selected after the screening process and joins the company, the referring employee gets a bonus. This bonus will depend upon the level for which the candidate has been selected. Higher the level(post/title/designation) higher the bonus. Right now , I'm looking at ideas to present this scheme to employees. So details of the scheme will follow once we crystallize two-three concepts. I'm looking at a conceptual work, so that by using an appropriate visual we can convey the scheme to our target audience in few but effective words.
I hope this helps. Please feel free to ask questions, if you have any.