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Content for E-commerce Luxury Fashion Website

Copywriting Brief for bopf Ecommerce Website

Brand Background

We buy (on consignment) and sell authenticate pre-loved luxury goods. We help sellers sell their pre-owned goods they no longer use, and we also make luxury goods more accessible. The way I want to really ‘stand out’ from the competition is to be more of a lifestyle brand that focuses on sustainability, slow fashion, a circular economy (garments are circulated for as long as their maximum value is retained) etc.

Requirement

Our key medium of communication will be our e-commerce website where buyers and sellers will be able to understand who we are and what we have to offer along with how sellers can partner with us. Content is needed to populate key pages on our ecommerce website. The purpose is to thoroughly convey the services we offer & for SEO purposes. The main requirement is content for the collection pages, the about us page and a tagline. Please also refer to the site map attached separately.

Objective

Thoroughly convey and inform website visitors on what services we offer (buying and selling authentic pre-loved luxury fashion goods) and personality of the brand – which is a young and fun brand that cares about sustainability/circular fashion, its clients and is passionate about fashion.

Target Audience

We are talking to two kinds of audiences’: buyers and sellers. There needs to be a strategic way in how the copy is written in order to connect with both of these audiences.

• Sellers: Fashion enthusiasts who love to shop and who love to own the latest trends. They only wear current trends (i.e., fashion victims who wouldn’t be caught dead wearing past seasons). These individuals tend to be socialites or have top positions in companies or are business owners. (or come from wealthy backgrounds).

o Age range is generally 25-65

o Gender Women (and secondary men but the primary focus is women)

o Income bracket: mid to high

o Nationalities: Emirati, GCC Arabs, Lebanese, Indian (but of course it’s not limited to just these nationalities’)

• Buyers: Clients who are looking for items that they missed out on when the collections were in stores as well as clients who are looking for a good bargain (owning a luxury item at a fraction of its original price).

o Age range is generally 18-55

o Gender Women (and secondary men but the primary focus is women)

o Income bracket: low to high

o Nationalities: Lebanese, American, Europeans, Indians, Emirati/GCC

Specific Requirement

The below pages are what we need content for.

150 - 200 words per page for the below pages

1. About Us

2. Collection Pages

a. We would like brief intros on each of the collection pages to be displayed above the products

-Bags

-Shoes

-Fine Jewelry

-Accessories

-Clothing

-Gift Card

3. Why consign with us

a. Why should I consign my items? (some of the reasons you can include in the text are below)

-Make space in your wardrobe

-Proceeds can be given to charity

-Proceeds can contribute towards your next purchase

-Sustainability, circular fashion, environmentally friendly (giving your items another lease of life)

4. Conscious Fashion

a. A page that touches on or explains benefits of preloved/circular fashion

5. Tagline (examples from competition below)

-A sustainable luxury company

-Your Premium Luxury Handbag Outlet

-Honoring the Heritage of Luxury Brands

6. Thank You Note to be included for deliveries (please note: this is not going on the website)

a. I want to include a fun ‘thank you note’ – thanking clients for their purchase as well as reminding them on the positive impact they have made by shopping with us.

Below are a few competitors that I find really inspiring. They are also good references or guides for you when working on the copy:

1. [login to view URL]

2. [login to view URL]

3. [login to view URL]

4. [login to view URL]

5. [login to view URL]

6. [login to view URL]

Taidot: Tekstisuunnittelu, Sisällöntuotanto, Blogi, Content Marketing, Content Strategy

Näytä lisää: examples commerce fashion website, best commerce fashion website, Codeigniter, cake php, magento, wordpres, core php, E-commerce, real estate, website development, content strategy e commerce website, e-commerce luxury retail, about us content for e commerce website, e commerce in fashion industry pdf, what are the benefits of an e-commerce website?, building e commerce shopping cart website in php & mysql, building e-commerce shopping cart website in php & mysql, e-commerce app vs website, e-commerce app vs website statistics, seo duplicate content e-commerce, content marketing for fashion e-commerce, e commerce website content, building e commerce shopping cart website in php & mysql download, content writing for e-commerce website, duplicate content e-commerce, building e-commerce shopping cart website in php & mysql download

Tietoa työnantajasta:
( 0 arvostelua ) Dubai, United Arab Emirates

Projektin tunnus: #29051753

23 freelanceria on tarjonnut keskimäärin $107 tähän työhön

patwarkhan

Hi there, I am an experienced web content writer. I will write quality content for your website. You may visit my profile and portfolio for more satisfaction. Thanks

$100 USD 3 päivässä
(194 arvostelua)
7.4
revival786

Greetings! I am a professional in providing high quality eCommerce writing service. I stand in the top 4% freelancers and I will love to work on this project. Please contact to see my previous work. Thank You, Reviv Lisää

$99 USD 7 päivässä
(364 arvostelua)
7.6
iwebphpdeveloper

Hello, I can write creative and unique content for E-commerce Luxury Fashion website. Please initiate the chat so that I can share my past work for your reference. With an extensive experience of over 10 years of w Lisää

$120 USD 3 päivässä
(351 arvostelua)
7.6
(189 arvostelua)
7.3
somyajain009

Hello, I am a proficient content writer; I can effortlessly write six pages of SEO-friendly content containing 200 words per page for your eCommerce luxury fashion website. It will boost the website's ranking on searc Lisää

$50 USD 3 päivässä
(118 arvostelua)
6.6
JeoFreelance

Hello Bopf, I have read your project description and visited competitors websites. You specified that you are looking for someone to write 150 - 200 words per page of content for your website. I have been working for Lisää

$150 USD 4 päivässä
(118 arvostelua)
6.5
jyotililani

Hello, I would love to provide content for your for E-commerce Luxury Fashion WEBSITE which will be SEO friendly, well researched, easy to understand, plagiarism-free, as per the google norms I am a very proficient Lisää

$100 USD 3 päivässä
(107 arvostelua)
6.4
Sumra1991

Hello, I have read your descriptions and I can create your website content for mentioned pages as per requirements. I am Sumra, a native Canadian with excellent English writing abilities, good grammar and excellent voc Lisää

$70 USD 2 päivässä
(38 arvostelua)
5.5
vw1005286vw

Hello I am an experienced content writer, with over a decades experience. I can deliver quality work , without any plagiarism. I write in different niches and subjects. Right from creative writing to tech manual to Lisää

$35 USD 7 päivässä
(63 arvostelua)
5.5
hassanarshad92

Hi there, I am a creative and research writer. I would love to assist you to write unique, user-friendly, and SEO optimized content for your eCommerce website on your listed pages. Each page would be based on 150-200 Lisää

$100 USD 4 päivässä
(42 arvostelua)
4.7
susmitaneeshat

Hi I’m highly confident to create content for E-commerce Luxury Fashion Website. I’m an intelligent individual who enjoys manipulating words into convincing sentences, which in turn, make compelling copy. I am adroit a Lisää

$100 USD 3 päivässä
(12 arvostelua)
4.6
Stopsolution

Content for E-commerce Luxury Fashion Website I assure you to provide quality work as per your given requirements, I am professional and skilled MBA writer with 5 years of experience. I can provide you with a guarante Lisää

$30 USD 1 päivässä
(41 arvostelua)
4.2
BusinessAssists

Hello, I can expertly craft compelling copy writing text with descriptive, captivating storytelling techniques and strategic SEO niche keywords for your web content. I can write content in any tone or any structure. Ba Lisää

$140 USD 4 päivässä
(9 arvostelua)
3.5
sparklyalpha

hello, my name is Ibtissam. I am a fashion copywriter and marketing expert,with huge experience in e-commerce platforms. I will be happy to make punching and appealing copywriting for your website, with the perfect to Lisää

$113 USD 7 päivässä
(5 arvostelua)
3.1
nikahatbano

I am interested in partnering with you Lets discuss more in the chats about what you want to achieve Thanks and regards

$140 USD 7 päivässä
(0 arvostelua)
0.0
MHaseebmh

Hi Dear Employer, Being a professional writing and communication expert with demonstrated skills and working experience in this field, I will be immensely grateful to get your job done with minimal wages and in mentio Lisää

$45 USD 3 päivässä
(0 arvostelua)
0.0
SupMukh

Passionate about written literature. Stick to my promised timeline. Love to explore new areas of writing.

$30 USD 1 päivässä
(0 arvostelua)
0.0
vtnarendra

Hi, I am an experienced writer having written for fashion topics. You can peruse the articles uploaded on my profile page under the title "Fashion Articles 1." I can write for your e-commerce site as per your guideli Lisää

$140 USD 7 päivässä
(0 arvostelua)
0.0
creativepoint302

Hello There; I am seeing, you need content for your ecommerce website. I have a few questions to ask, can we discuss? My content will walk, speak, and increase your sales! :) I will conduct extensive research and ask Lisää

$180 USD 6 päivässä
(1 arvostelu)
0.0
anetpaula

Im willing to deliver the work even before the 3 days and I have good writing skills. The price is negotiable

$222 USD 3 päivässä
(0 arvostelua)
0.0