We need quotes for a two page article or guide and a white paper. One which is 2pgs and one that's about 4-6 pages both on the theme of social capital in loyalty campaign building as opposed to simply marketing for customers. For example, raising customer retention by 5% results in 25-85% increase in sales. Key points to be addressed, quotes with sources, notes about target audience(s) and some online resources for further information will be provided. Are you an editor or writer with editorial experience? This may be for you because you will primarily need to organize, conscisely weave together and synthesize my notes to create the deliverables.