We have recently shut down an SEO operation in China. The team there was not performing satisfactorily. Some of our Clients have been adversely affected, and we need to place their business with a reliable, trustworthy provider.
Our objective is to identify 2 or 3 vendors we can outsource SEO projects to, on a long-term partnership basis.
Companies interested in this opportunity should submit a COMPREHENSIVE proposal, which addresses your Internet Marketing approach in general and Search Engine Optimization offerings in particular.
In your correspondence, please make sure to include:
Project Management >> You MUST have project management resources with strong spoken English language skills, who are available via a US telephone number during US business hours, in order to be considered as a vendor. How does your company address this?
SEO >> What services do you offer and perform in the area of SEO? Please describe your overall approach, on an offering by offering basis.
PPC >> What services do you offer and perform in the area of PPC? Please describe your overall approach, on an offering by offering basis.
Reporting >> How do you handle reporting to business partners? How do you handle reporting to end customers? (In most cases, the end customer will not be in direct contact with you.)
Support >> How do you support business partners?
Other Offerings >> What other offerings are available from your company? Web design & development work? Programming too? What is your experience building community portals and industry directories as another facet of an overall Internet Marketing strategy?
Pricing >> Please give us an understanding of your pricing structure? Is it based on packaged levels of effort? Is it tiered? Are discounts available at various volume revenue levels?
References >> Please provide reference web sites of other US companies you have successfully provided services to.
Transparency / “White-Labeling” >> Is your company open to being represented transparently in the US by a partner? Are you able to produce templated marketing materials and proposals bearing the name and brand of your US partner?
Any information you are able to provide which will help us to see the value of your company and its offerings will be most appreciated.
PLEASE NOTE >> Vendors selected as finalists will be given the web site address and key words/phrases of one of our existing Clients whose project was being handled by our former Chinese team. Based on your expertise and approach, please respond with:
-analysis of what you see and what you don't see that needs to be addressed
-a set of proposal recommendations at varied levels of effort and pricing