Type: Digital Learning Course
Audience: NHS mental health care staff of all levels
Word count: 20,900
Maudsley Learning [login to view URL] is a department, within South London and Maudsley NHS Foundation Trust [login to view URL], that creates and delivers training and digital learning related to mental healthcare. We are developing a digital learning course for all staff which covers our ethos and working practices in reducing serious incidents during patient care. The aim is to ensure staff intervene effectively before serious incidents occur, an approach known as Primary Prevention. This is done through the lens of a real-life patient’s story to emphasise the importance of identifying unconscious bias, historical, cultural and procedural factors that influence staff, patients and patient care. The course is in its final stages of development, and we require copy editing services.
The content is based on a story of a patient incident. Learning from the incident has prompted new induction training for staff in order to improve work practice and change attitudes, beliefs and behaviours in the workplace. The content is emotive and, at times, can be upsetting due to the nature of the issues discussed. An example of tone of voice is shown in some introductory text below:
'This is [patient name]. This course is based on his story. The story of a young man, who in 2010 needed the support of Trust services. Through [Patient Name]’s Story we will learn about offering better mental healthcare for all.
A whole system approach to improving quality of life, safety and experiences of mental healthcare for all.'
Learning outcomes, 3 hrs of learning:
Identify ways of contributing to primary prevention in your role
Understand how the historical and cultural context of the Trust influences our relationship with local communities.
Describe the person-centred approach to mental healthcare
Apply knowledge of culture and diversity in your role to improve experiences of mental healthcare for all
Understand the human rights-based approach
Recognise trauma and its impact on your role
Course has nine modules, totalling c. 20,900 words.
Mix of body text, interactive text (e.g. multiple choice questions, drag and drop exercises etc.) and instructional text.
Contains video content, but editing of vid transcripts not required.
Initial copy-edit of current version of course
Final and full copy edit of the final version of course, prior to publishing
NHS content style guide and tone of voice for the target audience
Reduce text volume into clear, simple language, convert jargonistic terms to easily understood terms
Suggestion on alternatives to test usage, such as infographics, or the balance of use of text versus other representations of communicating messages. (*Noting that a well written piece of copy may be more effective than a digitally developed activity)
Course is mandatory training for all staff members of the NHS Trust, . doctors, nurses, clinicians, administrative, managerial and technical staff
Tone of Voice
Framing language from the lens of equality diversity and inclusion as well as challenging unconscious bias would be an advantage
An understanding of writing for an engaging learning experience would be an advantage
The copy-editing to be complete by COP Sunday 31st October 2021
Please send CV, company details (if applicable) and examples of similar projects along with a quote for the work by COP Sunday 24th October 2021.
• Demonstrable experience of previous copy-editing work of digital learning products
• Some knowledge of current content management systems (CMS) editing
• An awareness of NHS policy and priorities in relation to mental health services
• Previous experience with the NHS content style guide and/or [login to view URL] style guide
• Previous experience of translating style guides to tone of voice for a learning audience