Shopify Supplement Brand – High-Converting PDP / Sales Page Revamp

I’m looking for an experienced Shopify designer / conversion specialist to revamp the product detail page (PDP) and create a focused sales page for a brain health supplement brand selling to adults aged 40+. We are currently running Meta ads and seeing strong click-through, but cold traffic is landing directly on the Shopify PDP and not converting as expected. The product is new, we have little historical data and no reviews yet, so we need a page and funnel that can still convert cold traffic using strong structure, messaging, and trust elements. Your responsibilities: Review our current Shopify PDP and overall funnel Propose and design a high-converting sales page for cold traffic Improve the PDP layout to better support conversions (above-the-fold clarity, benefit-focused sections, FAQs, objection handling, etc.) Help refine copy direction for adults 40+ (focus, memory, mental clarity) so it is clear, compelling, and trust-building Ensure the design is mobile-first, fast, and consistent with the existing brand Nice to have: Experience with health / supplement brands Understanding of direct-response and performance marketing funnels (ad → sales page → PDP/checkout) When you apply, please share: 2–3 examples of ecommerce or supplement PDPs / sales pages you’ve worked on A short note on how you normally approach improving conversions for cold traffic

Project ID: 40268360